ANIL KUMAR ATTRY
Delhi
Summary
Adept in video production and creative design, I leveraged my expertise at Third Wave Coffee to significantly enhance brand visibility and engagement. My collaborative skills, coupled with advanced post-processing methods, resulted in a 300% growth rate on YouTube. I excel in Adobe Premiere Pro and Photoshop, demonstrating a profound ability to transform concepts into compelling visual narratives.
Overview
4
4
years of professional experience
4
4
Certification
Work History
Senior Videographer - Assistant Manager
Third Wave Coffee
04.2023 - Current
- Developed and implemented production schedules to ensure timely completion of projects. Developed storyboards and scripts for video projects.
- Monitored the daily progress of production activities to ensure that products are delivered on time. Collaborated in planning and executing visual strategies for upcoming brand campaigns, ensuring cohesive and impactful representation across all channels. Conducted visual documentation in a manufacturing setting. Created and managed production schedules for video projects.
- Organized and maintained a library of product photos for use in marketing materials. Edited photos to optimize color, brightness, contrast, clarity, and other factors. Edited footage to create compelling videos that achieved desired objectives.
Photographer
Lenskart
09.2022 - 04.2023
- At Lenskart, I was working as a photographer, videographer, and designer.
- My role involves capturing events, products, and creating compelling videos to showcase the brand's offerings.
- I am responsible for handling the entire process, from ideation to post-production. After creating videos for YouTube, the growth rate went up to 300%, and the engagement rate hit 900%.
- Created video learning content for LMS to increase engagement by 30%.
- Collaborated with the 2 marketing team on the Social Media Campaign for Increasing Engagement by 30%.
- Increased Marketing Content Inventory (YouTube Videos, Reels, Podcasts, and Teasers)
- Captured Award Show Photography & Videography
Digital Creator
Environmanly
07.2021 - 07.2022
- Company Overview: A brand that values sustainability and eco-friendliness in their products.
- As a product photographer, videographer, and video editor for Environmanly, I had the privilege of working with a brand that values sustainability and eco-friendliness in their products.
- My job involved capturing the essence of their high-quality grooming products through visually stunning photography and videography that showcased the brand's commitment to environmental responsibility.
- Created and published content on YouTube and website, including articles, infographics, and photos that garnered 21M views in just 15 days.
- Collaborated with industry-leading influencer to promote the product.
- Managed all the platforms YouTube, Instagram, and Website.
- A brand that values sustainability and eco-friendliness in their products.
Travel Photographer
THE DP TOURS
01.2021 - 06.2021
- As a travel photographer with THE DP TOURS, I had the privilege of capturing stunning landscapes and documenting unique cultural experiences.It was an exciting and fulfilling job that allowed me to combine my passion for photography with my love for travel.
- Developed engaging content for website and Instagram, which boosted site traffic by 115% in just 3 months and conversion rate of 70%.
Freelancer
Freelance
INDIA
- Worked with diverse clientele.
- TAJ, JW, UNACADEMY, JAWA MOTORCYCLES, TATA POWER, SHERATON GRAND, THE KIND, KARAN JOHAR, KARTIK ARYAN, TCT, KHODAYS, ROR MOTORS, etc.
Education
Mass Communication & Journalism - Film And Video Production
07-2022
Skills
- Video Production
- Professional Photography
- Video Post-Production
- Creative Design
- Expertise in Lighting Design
- Advanced Sound Techniques
- Advanced Camera Techniques
- Creative Composition
- Advanced Post-Processing Methods
- Skilled in Utilizing Software Tools
- Adobe Premiere Pro
- Adobe Photoshop
- After Effects
Accomplishments
Best Debut Employee of the Year | Lenskart
Best Performer of the Year | Third Wave Coffee
Brandon Hall Excellence Awards (Team) |Tesseract Learning Pvt. Ltd.
Certification
- Fundamentals of film direction| FTII
Timeline
Senior Videographer - Assistant Manager - Third Wave Coffee
04.2023 - Current
Photographer - Lenskart
09.2022 - 04.2023
Digital Creator - Environmanly
07.2021 - 07.2022
Travel Photographer - THE DP TOURS
01.2021 - 06.2021
Freelancer - Freelance
Asian School OF Media Studies - Mass Communication & Journalism, Film And Video Production
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