ANIL KUMAR BHANDEKAR

• Drove growth of clinical chemistry and immunoassay portfolio by aligning regional marketing with global strategies.
• Designed and executed pricing, promotional, and segmentation plans to achieve commercial targets.
• Tracked sales unit volumes, ASP, and market share performance to identify territory opportunities.

Partnered with marketing and scientific teams for menu additions, crisis management, forecasting, and trend analysis.

Expanded ID markers through collaboration with scientific affairs, achieving 11% growth in 2025.

• Led and mentored regional teams across Karnataka and South Maharashtra, enhancing productivity and skill development.
• Conducted market research and competitive analysis to pinpoint new product opportunities for portfolio expansion.
• Optimized brand and product strategies to improve P&L performance and meet quarterly revenue goals.

• Directed execution of strategic business plans to align product marketing with sales initiatives.
• Optimized brand and portfolio strategies, achieving quarterly goals and enhancing P&L performance.
• Implemented pricing targeting and segmentation initiatives to boost revenue and market penetration.
• Conducted market research, VOC analysis, and competitive benchmarking to inform decision-making.
• Monitored sales units and ASP data for quarterly and long-term forecasting support.
• Supported instrument and assay launches through evaluations and post-launch performance tracking.
• Developed sales enablement tools to counter competitive threats effectively.
• Managed CCIA portfolio performance in alignment with corporate marketing strategy.

• Delivered level-2 technical support nationwide, resolving complex escalations and minimizing downtime.
• Facilitated workshops, CMEs, and training sessions to boost customer engagement and product adoption.
• Developed SOPs and workflows to standardize service delivery and enhance operational efficiency.
• Supported multiple molecular biology platform launches and adoption strategies.
• Organized hospital-based programs, expert round tables, and product evaluations for CMEs.
• Provided scientific marketing support, collecting enhancement feedback for global teams.
• Collaborated with sales, service, and global stakeholders to align strategies and resolve issues.

• Trained customers on clinical instruments, reagents, and technical workflows to ensure optimal performance.
• Installed and supported fully and semi-automated instruments across clinical biochemistry, hematology, coagulation, and critical care.
• Conducted product demonstrations while providing extensive pre-sales and sales support to field teams.
• Resolved troubleshooting issues related to instruments and reagents, maintaining high operational efficiency.
• Developed strong customer relationships through online, offline, and on-site support to enhance satisfaction.

• Installed and supported fully and semi-automated instruments in clinical biochemistry, hematology, coagulation, and critical care.
• Conducted product demos and provided comprehensive pre-sales and sales support to field teams.
• Resolved instrument and reagent troubleshooting issues, maintaining operational efficiency.
• Built and maintained strong customer relationships through online, offline, and on-site support, ensuring high satisfaction.