Anil Kumar Raj
Bengaluru
Summary
- Highly analytical & Growth Oriented professional with 6+ years of experience in product development & management motivated to drive the complete product management lifecycle beginning from initiation, planning to execution & closure.
- Eager to be the internal and external evangelist for the product; managing the entire product life cycle from product strategy planning to execution & performing market research, competitor study, & customer feedback analysis.
- Skilled in administering and leading product delivery while articulating & implementing business requirements & product specifications.
Overview
8
8
years of professional experience
Work History
Product Manager
Exxat Solutions Pvt. Ltd.
08.2024 - Current
- Initiated and developed a new product from the ground up, conducting primary and secondary research to gather valuable insights
- Aligned stakeholders on the product prototype for implementation, ensuring clear communication and consensus
Product Manager
Wakefit Innovations Pvt. Ltd.
03.2020 - 02.2024
- Owned conversions and revenue metrics for e-commerce storefront and led the shopping experience pod of 20+ made up of APM, UX, Engineering and QA resources that collaborated with marketing, supply chain and data teams to define and execute growth strategy and roadmaps
- Spearheaded the discovery and personalisation charters to enhance category visibility and build customer engagement avenues that improved funnel conversion rate for Home to PDP by 30% & from PDP to Cart by 25%
- Led initiatives to enhance on-platform search ranking and relevance to improve acquisition and conversion from organic sources by 8% through deploying and expanding an ML-driven search algorithm
- Led initiatives to increase AOV by introducing upsell and cross-sell touchpoints at PDP, cart and other funnel steps which helps in achieving 10% higher AOV
- Introduced gamification elements and instructional videos to accurately measure bed sizes and enhanced the mattress size selection UI, reducing incorrect size-related returns and replacements by 50%
- Led the creation of a customer affinity index and introduced multiple products recommendation models to maximise catalogue discovery and boost conversions by 7% and drove up PDP views by 30%
- Created the technological roadmap and strategy for integrating Retail orders from 80+ retail outlets with online order funnels to create an omni channel shopping experience and unified OMS that contributes over 80 Crs to revenue
- Introduced Marketing, SEO and launch automation to reduce new product launch TAT by 80%
- Created an intelligent payment routing logic that leveraged commission and success rates to dynamically route customers to gateways reducing peak times payment failures by 3%
APM
Jarvis Technology & Strategy Consulting
08.2018 - 02.2020
- Led a team of 6 Analysts & 2 Interns covering 2 administrative zones of Maharashtra constituting 75 assembly constituencies and 7 administrative districts; Implemented strategies for operational excellence
- Developed enhanced processes for new projects, determined appropriate operational metrics and steered end-to-end execution of the same
- Single Handedly administered logistics and reverse logistics for both small- and large-scale events with audience size varying from 200 to 12K+
- Deftly sculpted and implemented improved micro modules in 3 districts consisting of more than 80K+ people and 10K+ households
- Managed a bike rally with 11K+ participants and 25K+ people
- Major Campaigns: Mahavistar Abhiyaan CM Chashak Delivered 95% coverage for 24k polling booths
- Coordinated with 26 MLAs and 6 MPs, Conceptualized firm's flagship project; reached 90M beneficiaries for government schemes Managed total participation of 4 mil and a budget of over INR 130 mil
- Secured highest participation; 1.5 mil Catered 700 individual events and competitions; aligned the younger generation to increase the support
COO & Co-Founder
The Penwork Systems Pvt. Ltd.
05.2017 - 07.2018
- Developed a platform for professors to launch courses online for the students, thereby increasing the accessibility and bridging the gap between students & Professors
- Contacted colleges in Mumbai, Pune, Aurangabad, Nanded, Latur and Raigad for demonstration of the website, which eventually led to the tie up with 10+ colleges
- Organised industrial visits for students of various fields across many colleges and managed 200+ students in a single trip
Education
B.Tech
IIT Bombay
Mumbai01-2018
Skills
- Product Management
- KPI Tracking
- Agile
- Data Analysis
- Roadmap Planning
- Product Strategy
- Product Lifecycle Management
- Stakeholder Management
Timeline
Product Manager
Exxat Solutions Pvt. Ltd.
08.2024 - Current
Product Manager
Wakefit Innovations Pvt. Ltd.
03.2020 - 02.2024
APM
Jarvis Technology & Strategy Consulting
08.2018 - 02.2020
COO & Co-Founder
The Penwork Systems Pvt. Ltd.
05.2017 - 07.2018
B.Tech
IIT Bombay
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