Anil Kumar Ravirala

• Spearheading the sales and marketing strategies for Samiksha Enterprise, focusing on providing complete infrastructure solutions for educational institutions and offices, as well as interactive display systems.
• Collaborating with key stakeholders to identify and develop business opportunities, negotiate partnerships, and secure new clients.
• Leading market research efforts to analyze trends, customer needs, and competitive landscape to drive product positioning and market penetration.
• Managing sales teams, overseeing client relationships, and ensuring customer satisfaction through exceptional service and support.
• Designing and executing digital marketing campaigns, social media outreach, and promotional events to enhance brand visibility and generate leads.
• Working closely with other partners to develop long-term business strategies and ensure financial growth and stability.
• Monitoring sales performance metrics, setting targets, and implementing corrective actions to achieve revenue goals.

This role combines entrepreneurial leadership with hands-on management in the sales and marketing functions.

• Managed and supported the dealer and influencer loyalty program at Sudhakar PVC Group Pvt Ltd, using web and mobile applications.
• Provided product support to dealers and influencers, ensuring seamless access and utilization of loyalty program features.
• Acted as a consultant for optimizing the loyalty program, enhancing user engagement, and driving participation through digital platforms.
• Collaborated with internal teams to address technical issues, program updates, and user feedback.
• Conducted training and support sessions to ensure a smooth user experience for both dealers and influencers.
• Monitored program performance, identified areas for improvement, and proposed strategies to increase user loyalty and satisfaction.
• Ensured proper integration of web and mobile solutions to support program goals.
• Actively participated in industry conferences or events as a representative of the organization.
• Conducted in-depth program evaluations, identifying areas for improvement and making necessary adjustments.

This role combines technical product support with strategic consulting to enhance a key business initiative.

• Analyzed sales and marketing data for improved strategies
• Cultivated and maintained strategic alliances with key partners and vendors
• Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success
• Performed competitive analyses and adjusted sales and marketing strategies accordingly
• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation
• Handled customer relations issues, enabling quick resolution and client satisfaction
• Organized promotional events and interacted with community to increase sales volume.

• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
• Executed successful promotional events and trade shows
• Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies
• Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.

• Attended client and industry events, including trade shows and dealer conferences
• Completed all special projects and other duties as assigned
• Coordinated activities related to sales and customer service on clients' accounts
• Coordinated with sales/account managers, operations management and data management staff on implementation and maintenance of assigned accounts
• Produced and managed documents related to client projects, calls, meetings, product specifications, special initiatives and follow up
• Provided data analysis on client-specific data
• Reviewed and analyzed program profitability and recommends corrective course of action under Client Service Associate and Manager
• Served as liaison between clients, outside vendors, and internal departments to coordinate effective business partnerships.
• Supported invoicing efforts to maintain a careful record of assigned client contracts.

• Daily reporting to Team Leader of Hindustan Unilever Company
• Order taking from the wholesale and retail stores using Palmtop
• Following up with delivery department and ensuring on-time delivery
• Recording sales and order information and reporting the same to the sales department
• Achieving sales targets set by the company
• Maintaining and developing good relationships with customers through personal contact or meetings or via telephone, etc
• Helping management in forthcoming products and discussing special promotions.

• Everyday visits to the scheduled outlets and arranging displays as per SKU's and creating visibility in the outlet with appropriate Merchandising solution
• Receiving planogram in palmtop and working accordingly and updating merchandising report in the palmtop as per planogram
• Branding with posters, dangler, stickers, and other merchandising material
• Checking the Product validity dates while arranging the displays and informing the shopkeeper as well as the sales executive in case of product expiry
• Daily reporting to field manager and field supervisor.