Summary
Overview
Work History
Education
Skills
Certification
Websites
Accomplishments
Timeline
Generic

Anil Kumar Reddivari

Bengaluru

Summary

Salesforce Commerce Cloud (SFCC) Technical Lead with 9.4 years of experience in delivering scalable e-commerce solutions for global brands. Proven expertise in SFRA, SiteGenesis, OCAPI/SCAPI, and third-party integrations. Demonstrated ability to lead cross-functional teams and drive successful end-to-end implementations.

Overview

9
9
years of professional experience
1
1
Certification

Work History

SFCC Tech Lead

V-Soft Consulting
Bengaluru
06.2025 - Current
  • Led technical design and development of high-traffic eCommerce platforms on Salesforce Commerce Cloud, enhancing scalability and performance by 30%.
  • Mentored and guided a team of 8 developers through code reviews and knowledge sharing sessions.
  • Architected and implemented complex integrations with payment gateways, ERP, and CRM systems.
  • Collaborated with Product Owners, UX designers, and QA teams to deliver features aligned with business objectives.
  • Drove CI/CD pipeline setup using Jenkins and Bitbucket, reducing deployment times and minimizing errors.
  • Implemented customized SFRA components and cartridges to address unique business needs.
  • Conducted performance tuning and troubleshooting to enhance site speed and availability.
  • Ensured compliance with security standards and PCI DSS requirements for eCommerce transactions.
  • Projects Worked On: Mary Kay.

SFCC Tech Lead

RafterOne
Bengaluru
11.2021 - 05.2025
  • Led five end-to-end SFCC projects for B2C clients, ensuring on-time and budget-compliant delivery.
  • Conducted code reviews and mentorship to establish best practices in scalable development.
  • Facilitated alignment between business stakeholders and technical teams regarding project goals.
  • Spearheaded Agile/Scrum ceremonies, including sprint planning and retrospectives, to enhance team collaboration.
  • Defined SFCC coding standards and version control practices using Git and Bitbucket.
  • Developed scalable eCommerce solutions on SFCC platform utilizing Demandware Script and ISML.
  • Created reusable custom cartridges and SFRA components to streamline development processes.
  • Integrated external systems via RESTful APIs and SOAP web services to enhance functionality.
  • Projects Worked On: On The Edge Brands, Toys R Us, Zabbars, Maison Birks, Metallica, Sporting Life, iRobot, Tommys and Chicoo.

SFCC Associate Tech Lead

PFSWeb Global Services
Bengaluru
04.2016 - 11.2021
  • Migrated legacy SiteGenesis implementations to modern SFRA architecture, enhancing performance and maintainability.
  • Developed SFRA-based storefront features, including PDP, PLP, Cart, Checkout, and My Account with controllers and ISML templates.
  • Created technical documentation covering solution designs, API specifications, and configuration guides.
  • Maintained reusable custom cartridges to support scalable eCommerce functionality.
  • Implemented custom logic for promotions and pricing based on complex business rules.
  • Integrated third-party systems like payment gateways and tax providers using REST and SOAP APIs.
  • Optimized storefront performance through server-side and client-side caching strategies.
  • Refactored legacy code, reducing server response times by 40% through efficient middleware handling.
  • Projects Worked On: Rocky Brands, Elizabeth Arden, Harman, Sally Beauty, CosmoProof, Party City, Pandora, Hallmark, App Group, and Graham & Brown.

Education

Bachelor of Technology - Computer Science And Engineering

Jawaharlal Nehru Technological University
Anantapur ,India
06-2015

Skills

  • SFCC architecture design
  • Multi-site implementation
  • Performance enhancement
  • Code review processes
  • Commerce Cloud frameworks: SFRA, SiteGenesis, OCAPI, SCAPI
  • JavaScript and HTML5 development
  • REST and SOAP APIs
  • Payment gateway integration
  • Tax and shipping solutions
  • ERP and OMS integration
  • Version control: Jenkins, Git, Bitbucket
  • Project management tools: Jira, Confluence
  • Agile leadership and mentorship
  • Cross-functional communication

Certification

  • Salesforce Commerce Cloud Developer
  • Salesforce Commerce Cloud Architect

Websites

Accomplishments

  • Awarded Best Developer of the year (2018).
  • Awarded Best Performer of the Year (2021).
  • Led multiple SFCC projects end to end, delivering global B2C storefronts with SFRA.
  • Migrated multiple legacy eCommerce platforms to SFRA, improving performance by 35%.
  • Mentored 15 or more developers and reduced onboarding time by 50 percent.
  • Implemented CI/CD automation, reducing release errors by 90%.

Timeline

SFCC Tech Lead

V-Soft Consulting
06.2025 - Current

SFCC Tech Lead

RafterOne
11.2021 - 05.2025

SFCC Associate Tech Lead

PFSWeb Global Services
04.2016 - 11.2021

Bachelor of Technology - Computer Science And Engineering

Jawaharlal Nehru Technological University

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Anil Kumar Reddivari