Anil Singh
Summary
Dynamic Key Account Manager with a proven track record at Crocs India Pvt. Ltd., excelling in business development and market analysis. Skilled in crafting sales strategies that enhance profitability and drive brand growth. Adept at building strong client relationships and leveraging market insights to inform product strategy, ensuring competitive advantage.
Overview
21
21
years of professional experience
Work History
Key Account Manager
Crocs India Pvt. Ltd.
06.2008 - Current
- Creating New partner - Identify potential candidates look for individuals or businesses with a strong network and interest in our product or services.
- Market mapping involves analyzing the market landscape to identify gaps and opportunities, to fulfill the gap between retailers and product.
- Monthly Business reviews and Quarterly Business reviews are essential for maintain strong relationship with key partners.
- Monitoring Sales of Each distributor as well as key accounts.
- Tracking the brand performance against competitors.
- Merchandise selection as per market demand.
- Creating a product range that meets market demand along with product team.
- Provided insights on market trends to inform product strategy.
- Established strong relationships with clients through regular communication and follow-up activities.
Assistant Sales Manager
Chogori India Pvt. Ltd.
11.2006 - 06.2008
- Assisting in ensuring that the performance of brand meets the sale criteria.
- To assist in managing & controlling inventory/orders/stock correction by ensuring it is below 10% through periodic returns and by implementing Return Policy especially in Metro Shoes.
- To ensure regular training through Brand to Store Staff on the Salient Features of Crocs products.
- To ensure proper Visuals and in-store branding especially during the EOSS by coordinating with Marketing Department of partners.
- To Assist Showroom Managers to achieve the Sales Target and strive to achieve optimum sale through regular follow up.
- To assist in better stock turnover in showrooms with space limit in key accounts.
- To assist in controlling the Stock Limit of respective distributors.
- To inform Managers regularly about the protocols / guidelines of working with Brands.
- To update Managers and Sales Managers on old items on monthly basis and ensure they get liquidated / transfer.
- To proactively work with Brand to ensure consistent supply in fast moving SKU’s through a) Working closely on Projections. b) Booking Stocks through Pre orders.
- To build strong strategic relationships with company and distributors/partners.
- To assist to Sales Head as Assistant for respective North, South and Mumbai.
Assistant Sales Manager
Jay Dee Enterprises
09.2004 - 11.2006
- Handling brand in Mbo’s like Baluja’s, Delco, Fair Deal, Glamour, Shoes & Sports, Sanjay F/w, Punjab Shoes.
- Day to day follow up with every Mbo’s for orders, payment, stock correction, customer claim etc.
- To assist Regional Sales Head as assistant for Mbo’s in North zone.
- Day to day visit on Mbo’s doors in New Delhi/Ncr.
Education
MBA - Sales And Marketing
NIMS University
Jaipur, Rajasthan 01.2016
Bachelor of Arts - BA PASS
DDUU
Gorakhpur, Uttar Pradesh 01.2013
12TH - Arts Stream
Delhi Central Board
Rohini, Delhi01.2005
10th - Secondary School
Delhi Central Board
Rohini Delhi01.2003
Skills
- Target orientation
- Sales and marketing strategies
- Business development and brand growth
- Market analysis
- Business reviews
- Sales tracking
- Inventory control
- Visual merchandising
- Client relationship building
- Product strategy
Personal Information
- Date of Birth: 04/21/84
- Marital Status: Married
Hobbies and Interests
- Travelling
- Spending quality time with friends & colleagues
- Coaching and sponsoring underprivileged kids cricket team
- Participating in marathon 10km and 21km
Areas Of Exposure
- Business Development, Devise Sales Targets on the basis of past/historical performance and the business plan for the assigned period., Assigning the given targets amongst various brands / stores and ensuring that they deliver., Partnering and Associating effectively with various Sales channel / Stores (Associates) in order to facilitate business., Keeping abreast with the competition and mapping their critical parameters to ensure that it doesn’t cannibalize our business., Plan and execute business strategies with E-Comm. Partners
- Distribution/ Profitability Supervision, Looking after the overall outstanding control, so that it could reduce the gap of Supply against Order ratio., Guide and supervise distribution partners for product and sales strategies., Maximizing the Volume of Sales and Supply on an equiv-sharing stock information and simultaneously extend a better relation with the Associates with the right kind of Merchandise, eventually resulting in long term profit streams.
Timeline
Key Account Manager
Crocs India Pvt. Ltd.
06.2008 - Current
Assistant Sales Manager
Chogori India Pvt. Ltd.
11.2006 - 06.2008
Assistant Sales Manager
Jay Dee Enterprises
09.2004 - 11.2006
MBA - Sales And Marketing
NIMS University
Bachelor of Arts - BA PASS
DDUU
12TH - Arts Stream
Delhi Central Board
10th - Secondary School
Delhi Central Board