Anil Sitlani
Ahmedabad
Summary
Dynamic sales professional with over 16 years of experience in driving revenue growth and exceeding sales targets in the consumer products sector. Expertise in market development, relationship management, and strategic sales planning ensures consistent achievement of business objectives. Proven ability to identify new market opportunities and foster strong partnerships with dealers and distributors. Exceptional analytical skills facilitate data-driven decision-making, while strong communication and leadership abilities enhance team performance and collaboration. Committed to delivering results and maximizing profitability through innovative sales strategies.
Overview
18
18
years of professional experience
Work History
Sr. Area Sales Manager
Century Plyboards India Limited
08.2023 - Current
- Responsible for projects, retail sales, sales planning, and new client identification for the flush door division in the entire Gujarat territory.
- Responsible for developing new markets and appointing Direct Dealers, Distributors, Specifiers, Builders, and Construction companies.
- Understand competitor products available in the market, competitors' schemes, promotional activities, etc., and convey the required information to the management regarding new products that can be started to improve our presence in the related field.
- Responsible for timely payments in the entire territory.
- Drafted promotional materials such as brochures, flyers, to be used in various marketing campaigns.
- Resolved customer complaints promptly and professionally.
- Responsible for exploring the untapped markets in the entire territory and asking the team to follow up.
- Developed and implemented sales strategies to maximize revenue growth in assigned territory.
Asst. Sales Manager
Greenlam Industries Ltd
06.2021 - 08.2023
- Responsible for projects as well as retail sales, sales planning, and new client identification for Laminate in assigned territory.
- Responsible for develop new market and appoint Direct Dealers / Distributors / Architects /Specifiers / Builders & Construction companies.
- Understand competitor products available in the market, competitor's schemes, promotional activities, etc., convey the required information to the management regarding new products that can be started to improve our presence in the related field.
- Responsible for new product launching.
- Responsible for organizing seminars and meets for Carpenters, site contractors & architects (BTL Activities).
- Responsible for timely payments in the entire territory.
- Responsible for explore the untapped markets in the entire territory and ask the team to follow up.
- Responsible for tracking weekly and monthly performance, new retails entered, new products introduced, new distributors introduced, sales generated to the management.
Area Sales Manager
Century Plyboards India Limited
06.2017 - 05.2021
- Responsible for projects, retail sales, Sales Planning, and new client identification for Laminate and Veneers in assigned territory.
- Achieved business of more than 12 crore rupees per annum, at a growth of 30%.
- Responsible for developing new markets and appointing Direct Dealers, Distributors, Architects, Specifiers, Builders, and Construction companies.
- Understand competitor products available in the market, competitors' schemes, promotional activities, etc., and convey the required information to the management regarding new products that can be started to improve our presence in the related field.
- Responsible for new product launching.
- Responsible for organizing seminars and meets for carpenters, site contractors, and architects (BTL Activities).
- Responsible for timely payments in the entire territory.
- Responsible for exploring the untapped markets in the entire territory and asking the team to follow up.
- Responsible for weekly and monthly basis, including performance, new retails entered, new products introduced, new distributors introduced, and sales generated, to the management.
Area Sales Executive
ADF Foods Limited
04.2014 - 05.2017
- Responsible for obtaining profitable results through the sales team by developing the team through motivation, counseling, skills development, and product knowledge development.
- Achieved business of more than 06 crore rupees per annum at a growth of 60%.
- Handled a team of 5+ Sales Officers.
- Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed-on targets, and promoting the organization's presence throughout the allotted territory.
- Assist in the development of the annual marketing plan, specifically advising on realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy, and sales effort), realistic costs of operating the sales force, and sales promotion programmed plans.
- Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team sets individual territory sales and commission targets and administers the commission plan.
- Personally observe the performance of sales officers in the field on a regular basis.
Sales Officer
ITC Limited
05.2012 - 04.2014
- Responsible for the secondary sales strategy of assigned areas and routes.
- Achieved business of more than 30 crore rupees per annum at a growth of 20%.
- Monitor daily activities of a salesman and follow up on sales progress and accomplishments.
- Handled a team of 18+ salesmen.
- Conduct regular meetings with the Sales Manager for feedback on the status of sales.
- Check expired goods, and cash shortages on daily basis and ensures payments collection.
- Establish and maintain good contact with all customers and maintain updated customer details of the assigned area.
- Travel with the sales team regularly, and provide backup to the team whenever necessary.
- Ensure physical involvement in the operation of the route when staff shortages arise.
- Generate daily and monthly status reports regarding the overall sales achievements and also competitor activities.
- Coordinate and implement sales targets set by the department head, prepare sales statistics and Related forecasts.
- Ensure proper implementation of sales campaigns / promotional activities (BTL Activity).
- Ensure proper implementation of company policy on financial and sales-related matters.
Sales Executive
TATA Communications Internet Services Pvt. Ltd.
09.2007 - 05.2012
- Responsible for dealing with institutions like hotels, colleges & airports for selling prepared top-up cards.
- Presenting business proposals to prospective clients and acquired new clients.
- Conducting regular business reviews with clients.
- Monitoring the effectiveness of any marketing campaigns.
- Establish and maintain good relations with all customers and increase sales revenues regularly.
Education
Gujarat University -
Bachelor of Commerce
06-2007
Coursework And Professional Development
Skills
- Management Skills
- Communication Skills
- Talent Acquisition
- Sales Planning & Reporting
- Dealer & Distributor Handling
- Territory Management
- Meeting Sales Goals
- Budgeting
- Analytical Skills
LANGUAGES
English
Gujarati
Hindi
Sindhi
Awards
- Winner of GKB Ka Shahenshah 2018 Contest, And received award at ceremony in Century Plyboards India Limited, Thailand.,
- Winner of Fly High - Dubai Employee 2023 Contest, And received award at ceremony in Century Plyboards India Limited, Dubai.
Accomplishments
- Increased revenue growth around 1.5 times from base in the territory @ Century Plyboards India Ltd.
- Increased revenue growth around 3.2 times from base in the territory @ ADF Foods Pvt. Ltd.
- Increased revenue growth around 2.5 times from base in the territory @ ITC Limited.
Timeline
Sr. Area Sales Manager
Century Plyboards India Limited
08.2023 - Current
Asst. Sales Manager
Greenlam Industries Ltd
06.2021 - 08.2023
Area Sales Manager
Century Plyboards India Limited
06.2017 - 05.2021
Area Sales Executive
ADF Foods Limited
04.2014 - 05.2017
Sales Officer
ITC Limited
05.2012 - 04.2014
Sales Executive
TATA Communications Internet Services Pvt. Ltd.
09.2007 - 05.2012
Gujarat University -
Bachelor of Commerce
Coursework And Professional Development
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