Animesh Dalai
Mumbai
Summary
Marketing Manager with expertise in branding and Customer Lifecycle Management (CLM). Skilled in marketing automation, ATL/BTL branding, and user acquisition, driving impactful campaigns and enhancing brand visibility.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Manager
PharmEasy
Mumbai
03.2024 - Current
- Oversee Discounting Strategies and Sales Events: Strategize discounting and execute
large-scale sales events. - Planned TV + Digital campaign achieving ~1200 GRPs @1+ frequency and 81% reach
- Improving registration to conversion funnel by 7% introducing re-engagement automations and enhancing CRM journey
- Delivered 4% incremental GMV by optimizing discounting strategy while maintaining daily user acquisition goals
Senior Associate
Games24X7
Mumbai
11.2020 - 07.2023
- Growth Path : Associate - Senior Associate
- Managed monthly promotional calender for RummyCircle. Provided Month on Month savings of 1.5Cr by personalizing promotions basis engagement cohorts using data science model
Introduced behavioral analytics tool (hotJar) in design process to identify creative element placements which resulted in baseline shift of user engagement by ~60% and, Introduced personalized attributes to reduce operations effort by 50% - Owned reactivation cohort, implemented communication + offer journey basis user engagement and created multichannel touchpoint journey in order to reach out to users across channels (telegram/FB/Email/SMS/Push) to re-engage inactive users with platform, resulting in ~45% retention of d30 inactive users
- As channel owner of SMS reduced cost of communication by 2Cr/ month by price negotiation, communication optimization. Implemented TRAI mandates across team to comply with telecom regulations
As part of reactivation campaign we were able to gain 120% incremental active users post un-banning of TN/KA - Acted as liaison between CS and Marketing team . Implemented steps for resolution of any CS complaints within 24 Hours.
Liaisoned between Product manager , Tech program manager and Marketing team for tech issues . Quantified losses due to tech errors on platform . and streamlined process of tech issue resolution using JIRA and ASANA .
Senior Business Analyst
Mrekle Sokrati
Mumbai
01.2019 - 11.2020
- Growth Path : Business analyst - Senior Business Analyst
- Handled digital marketing budget north of 4Cr Monthly as account manager for leading organization in OTT , Ecommerce , BFSI, Fintech industries
Achieving 40k paid subscription over weekend as part of launch of leading OTT . Generating Monthly ROAS of 4 for leading personal hygiene brand, while maintaining monthly spends of 1 Cr . - Part of internal audit team to plan actionable for under-performing client accounts , resulting in visible performance improvement.
Supported leadership team of client with reporting, analysis, and business presentations to inform divisional strategies - Improved ARPU of user for a leading hyperlocal delivery brand by 20% by implementing data backed creative strategy to acquire users while maintaining CAC variance below 2%
Education
B.Tech -
University Of Petroleum And Energy Studies
Dehradun04-2019
Skills
- Growth and Retention Marketing
- Marketing Automation Clevertap / MoEngage
- Meta / Google Adword certified marketing professional
- Email Marketing
- Content Marketing
- Stakeholder and Vendor management
Certification
- Hubspot certified E-mail marketer
- Meta blueprint certified media buying professional
- Google Ads Certifications
Timeline
Marketing Manager
PharmEasy
03.2024 - Current
Senior Associate
Games24X7
11.2020 - 07.2023
Senior Business Analyst
Mrekle Sokrati
01.2019 - 11.2020
B.Tech -
University Of Petroleum And Energy Studies
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