Animesh Kumar

As a Sr. Manager at M/s Reliance, I leverage my Master's degree in Industrial Engineering & Management and over 10 years of experience in yarn marketing to drive sales and revenue growth. I have a proven track record of managing sales and marketing for value-added yarns, developing strategic marketing campaigns, and collaborating with cross-functional teams to enhance brand visibility in the competitive textile industry. I am passionate about new business development, customer interaction, and product presentation. I have successfully expanded the customer base and achieved monthly and annual sales targets. I also have experience in organizing on-time shipments, sales forecasting, and recovering outstanding debtors. Additionally, I have developed new products for existing and new customers, promoting unsold stocks and above days stock at the plant. My goal is to continue to contribute to the growth and success of Reliance.

• Managing the sale of High Value Products, like (Bamboo-100%, Tencel-100%, Special Blends like Cotton/linen, Cotton/wool, Viscose/Wool, 70/30, Bamboo/Cotton 70/30 and Vortex-100%, SLUB, PV SLUB, PC SLUB, Vortex-100%, Cellulosic blend, Cotton/MODAL, all many other new products.
• Average Sale achieved per month 500-650 MT
• Presentation to Buying Houses E.g H & M, Next, Macy etc under customer interaction program
• Work to ensure that we are delivering an excellent customer experience and address escalated Customer concerns as necessary.

• Spearheaded Business Development initiatives in DELHI- NCR and PANIPAT, leading to an expansion of market reach and customer base.
• Excelled in managing sales of High-Value Textile Products, including 100% Bamboo and Tencel yarns, contributing to a 25% increase in premium product sales.
• Handled a product range that included Poly Viscose, Polyester blends, and Modal fibers, successfully meeting the demand for various applications from hosiery to children's wear.
• Drove sales to achieve an impressive monthly average of 350-400 MT, reflecting robust sales strategies and market penetration.
• Orchestrated engaging presentations for key accounts such as H&M, Next, and Macy's, which enhanced customer acquisition by 20%.
• Ensured exemplary customer service, leading to a 15% reduction in customer complaints through effective issue Resolution and escalation management.
• Fostered team collaboration across plant operations to meet business objectives, which increased operational efficiency by 18%.
• Managed the end-to-end order process, from generation to fulfillment, with a keen focus on customer satisfaction, resulting in 95% customer retention.
• Responsible for selling products like 2/20 PVA Cotton (1/10 & 8/0 PVA), 20/5 Lenning Modal/Combed Cotton 40/60, 10/10 Poly-100% (Jumbo package) for Floor covering end use, 8/0 Recycled Poly-100% (GRS), 2/80's Recycled Poly- 100% (GRS), 30/5 Carded Cotton-100%, 1/10, 1/20, 1/40, 65/35, etc.
• 2/15's Poly-100%, 2/24's Poly-100%, 3/12's RT Dye and Grey for Elastic/Tape end use, 4/16's viscose-100% Grey & fibre Dyed for bath mat; rug; Carpet end use, Open End yarn 1/10 & 1/25 (OE) Denim for carpet end use and many other use, other commodity products (1/30's Cotton-100%, 2/24's Carded Cotton- 100%, Polyester 65/35 grey Poly-100% for hosiery end use, 1/30 Viscose 100%, 2/16's Viscose-100% (Panipat Market), 1/30's Viscose-100% for Panipat Market.
• 1/15's PV Black, 1/18's Optical-100%, 3/12 Poly-100% TOPAZ, 3/25 Poly RT, 3/20 Recycle POLY 100% (RT), 2/30 Rec Pol-100%RT/OFF White, 4/12 Poly for VWYG, Viscose, Cotton/Bira Modal, 1/40PC Dyed for kids wear, all many other new products.

• Business Development – Location - KANPUR, TANDA, Ludhiana.
• Sales Promotion & Production Planning.
• Customer Relationship Management, SCM.
• Product development & Sampling.

• Took Responsibility of Blow Room, Carding, Draw Frame, Simplex, Ring Frame Machine to Improve Efficiency, Quality and Process Parameters of System.
• To achieve Targeted Efficiency & Controlling Waste Generation.
• To check all The Technical Parameters.
• To find out machine Problems & take decision immediately to solve the same with supporting Personal touch with workers.
• To find out machine Problems & take decision immediately to solve the same with supporting “team members”
• Personal touch with workers.