ERP, M3, NOW, YPS, SAP
Animesh Kumar
Sales & Marketing
New Delhi,Delhi
Summary
Dynamic sales and marketing professional with over 10 years of expertise in the textile industry, specializing in business development and client relationship management. Currently contributing to M/s Reliance Chemotex Industries Limited in New Delhi, with a strong background at Vardhman Textile Limited, RSWM Limited, and Kashi Vishwanath Textile Mill. Extensive knowledge in textile product marketing, particularly with eco-friendly and recycled materials such as GRS-certified polyester. Proven track record in new product development and strategic market expansion across key regions, including Delhi, NCR, and Panipat. Recognized for exceptional public speaking skills and the ability to engage customers effectively at trade shows and company locations, enhancing customer satisfaction and loyalty through strategic production planning and logistics. Customer-focused leader with successful track record of driving sales, improving customer satisfaction and creating efficient operations. Extensive knowledge of digital marketing tools and well-versed in creating and executing campaigns to boost visibility and drive sales. Creative problem solver and experienced negotiator with firm grasp of latest trends in industry. Driven skillful in monitoring competitors, assisting sales and marketing teams in creating marketing materials and preparing presentations. Familiar with various social media platforms, and online marketing techniques.
Overview
12
12
years of professional experience
Work History
Sales & Marketing
M/s Reliance Chemotex Industries Limited
New Delhi
04.2024 - Current
- Business Development in DELHI- NCR, PANIPAT, Meerut, Kanpur, Saharanpur, Agra, Tanda, Banaras, Bhadhoi, Mau, kolkata directly reporting to Executive Director.
- Work closely with plant team to achieve overall business goal.
- Managing the sale of Melange Yarn, SLUB, Recycle Poly, FR Poly Slub, Sewing Thread, Special Blends like Poly/linen, Viscose/linen, Viscose/wool, Bamboo-100%, Viscose-100%, Poly Slub, Poly/linen SLUB, Viscose/Linen Slub, Cellulosic blend, Poly/MODAL, all many other new products.
- End to end handling from order generation to realization till post customer complaints (if any)
- Collaborated with marketing teams to develop targeted promotional campaigns that drove customer engagement and increased sales conversions.
- Implemented innovative marketing strategies that increased brand visibility and boosted sales.
- Collaborated with sales teams to align marketing initiatives, resulting in increased conversions and revenue growth.
Sales & Marketing
Vardhman Textile Limited
09.2023 - 03.2024
- Managing the sale of High Value Products, like (Bamboo-100%, Tencel-100%, Special Blends like Cotton/linen, Cotton/wool, Viscose/Wool, 70/30, Bamboo/Cotton 70/30 and Vortex-100%, SLUB, PV SLUB, PC SLUB, Vortex-100%, Cellulosic blend, Cotton/MODAL, all many other new products.
- Average Sale achieved per month 500-650 MT
- Presentation to Buying Houses E.g H & M, Next, Macy etc under customer interaction program
- Work to ensure that we are delivering an excellent customer experience and address escalated Customer concerns as necessary.
Sales & Marketing
RSWM Limited
03.2017 - 08.2023
- Spearheaded Business Development initiatives in DELHI- NCR and PANIPAT, leading to an expansion of market reach and customer base.
- Excelled in managing sales of High-Value Textile Products, including 100% Bamboo and Tencel yarns, contributing to a 25% increase in premium product sales.
- Handled a product range that included Poly Viscose, Polyester blends, and Modal fibers, successfully meeting the demand for various applications from hosiery to children's wear.
- Drove sales to achieve an impressive monthly average of 350-400 MT, reflecting robust sales strategies and market penetration.
- Orchestrated engaging presentations for key accounts such as H&M, Next, and Macy's, which enhanced customer acquisition by 20%.
- Ensured exemplary customer service, leading to a 15% reduction in customer complaints through effective issue Resolution and escalation management.
- Fostered team collaboration across plant operations to meet business objectives, which increased operational efficiency by 18%.
- Managed the end-to-end order process, from generation to fulfillment, with a keen focus on customer satisfaction, resulting in 95% customer retention.
- Responsible for selling products like 2/20 PVA Cotton (1/10 & 8/0 PVA), 20/5 Lenning Modal/Combed Cotton 40/60, 10/10 Poly-100% (Jumbo package) for Floor covering end use, 8/0 Recycled Poly-100% (GRS), 2/80's Recycled Poly- 100% (GRS), 30/5 Carded Cotton-100%, 1/10, 1/20, 1/40, 65/35, etc.
- 2/15's Poly-100%, 2/24's Poly-100%, 3/12's RT Dye and Grey for Elastic/Tape end use, 4/16's viscose-100% Grey & fibre Dyed for bath mat; rug; Carpet end use, Open End yarn 1/10 & 1/25 (OE) Denim for carpet end use and many other use, other commodity products (1/30's Cotton-100%, 2/24's Carded Cotton- 100%, Polyester 65/35 grey Poly-100% for hosiery end use, 1/30 Viscose 100%, 2/16's Viscose-100% (Panipat Market), 1/30's Viscose-100% for Panipat Market.
- 1/15's PV Black, 1/18's Optical-100%, 3/12 Poly-100% TOPAZ, 3/25 Poly RT, 3/20 Recycle POLY 100% (RT), 2/30 Rec Pol-100%RT/OFF White, 4/12 Poly for VWYG, Viscose, Cotton/Bira Modal, 1/40PC Dyed for kids wear, all many other new products.
Marketing Management Trainee
Kashi Vishwanath Textile Mill (P) Ltd
08.2016 - 02.2017
- Business Development – Location - KANPUR, TANDA, Ludhiana.
- Sales Promotion & Production Planning.
- Customer Relationship Management, SCM.
- Product development & Sampling.
Textile Graduate Trainee (TGT) - Spinning Production
RSWM Limited
07.2013 - 07.2014
- Took Responsibility of Blow Room, Carding, Draw Frame, Simplex, Ring Frame Machine to Improve Efficiency, Quality and Process Parameters of System.
- To achieve Targeted Efficiency & Controlling Waste Generation.
- To check all The Technical Parameters.
- To find out machine Problems & take decision immediately to solve the same with supporting Personal touch with workers.
- To find out machine Problems & take decision immediately to solve the same with supporting “team members”
- Personal touch with workers.
Education
M.Tech - Industrial Engineering & Management
IIT Dhanbad
Jharkhand01.2016
B.Tech - Textile Technology
M.L.V Govt. Textile Engineering College
Bhilwara, Rajasthan01.2013
12th - undefined
BSEB
Patna01.2009
10th - undefined
BSEB
Patna01.2006
Skills
- General : MS Word, MS Office & MS PowerPoint, Excel
- Textile Specific : ERP, M3, NOW, YPS, SAP
INVOLVEMENT
- Term paper presentation August 2014 - April 2016
- ISM | August 2014 - April 2016
- Participated in Term paper presentation on “Performance measurement and improvement in supply chain Management”
- Compact spinning system July 2010 - April 2013
- Department of Textile Technology | July 2010 - April 2013
- Participated in power point presentation on “compact spinning system” organized by Department of Textile Technology, M. L.V.T.E.C.
- Successfully organized events under M.L.V.T.E.C.
Software
Timeline
Sales & Marketing
M/s Reliance Chemotex Industries Limited
04.2024 - Current
Sales & Marketing
Vardhman Textile Limited
09.2023 - 03.2024
Sales & Marketing
RSWM Limited
03.2017 - 08.2023
Marketing Management Trainee
Kashi Vishwanath Textile Mill (P) Ltd
08.2016 - 02.2017
Textile Graduate Trainee (TGT) - Spinning Production
RSWM Limited
07.2013 - 07.2014
B.Tech - Textile Technology
M.L.V Govt. Textile Engineering College
12th - undefined
BSEB
10th - undefined
BSEB
M.Tech - Industrial Engineering & Management
IIT Dhanbad