Animesh Parashar
Bangalore
Summary
Digital marketing and media leader with 14+ years of experience driving strategy and execution across FMCG, retail, lifestyle, and consumer tech. Proven expertise in digital media strategy, omni-channel campaign execution, and MarTech innovation across both B2B and B2C businesses. Skilled at scaling digital-first brands to ₹100 Cr+, managing multi-crore media budgets, and aligning global and regional teams to deliver measurable brand and business impact.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sr. Director - Media
FCB/SIX
08.2024 - Current
- Currently leading branch for the newly formed Creative & Data - driven digital media agency.
- Responsible for driving Digital media solutions in the region, business development, client strategy, delegation, negotiations on media planning and buying, building vendor relationships & team management & leading the highest revenue driving client nationally.
General Manager - Digital
Madison World
01.2023 - 08.2024
- Strengthening digital offerings of the branch from Zero to One, driving 2X growth from year one onwards.
- Responsible for business development, client strategy and direction, Cross functional team deliverables, overseeing media planning and buying, vendor relationships, team management, recruitment, improve revenue & delivering client delight.
Director – Digital Media Solutions
Publicis Starcom
12.2021 - 01.2023
- Digital Media Lead for global brands like Visa, Alcon, Deoleo, Novartis including national brands like boAt & Sugar cosmetics.
- Responsible for regional alignment with internal and external stakeholders to deliver global marketing plans for the clients spread across continents.
- Collaborate with senior management, cross functional teams & stakeholders to generate revenue from existing and emerging businesses.
Digital Media Manager
Himalaya Wellness Company
04.2019 - 12.2021
- Lead digital planning & buying for Brand Himalaya’s Consumer Products Division
- Strategize & collaborated with internal stakeholders to shape ‘digital first’ market leader
- Grew digital only brand to 100 Cr. brand in 2 years, while managing a budget of 16Cr+
- Contributed to driving top funnel to generate 3% of the revenue from D2C business model
- Define and execute, external stakeholder/partner relationships (creative & media) to serve in the interest of the organization in India & Middle East
Associate Business Director
Wavemaker - GroupM
11.2017 - 04.2019
- Steer business growth for clients based in South worth 16 Cr.+ in Digital Media spends
- Mentored and lead a team of 5 to achieve digital excellence for one of the biggest retail client
- Forecast business projections in emerging markets
- Worked with best of the minds in the industry & converted 3 new 20 Cr+ businesses for the agency
Head of Digital
FastFilmz
05.2017 - 11.2017
- Spearheaded strategy & execution for the world’s fastest VOD (video-on-demand) platform across South vernacular markets.
Account Manager - Digital
Madison Communications
02.2013 - 05.2017
- Built & Executed 360-degree digital campaigns that won awards for brand and performance marketing on SEM, Social, Video, Display & Mobile
- Guided support for all India agency teams in business development & retention
- Displayed proficiency in agency branch management, solely responsible for a 8 Cr+ portfolio
Search Associate/Search Engine Marketing Professional
iProspect Communicate 2
03.2011 - 02.2013
- Executed SEM campaigns for the agency’s offshore businesses across different verticals, driving top and lower funnel objectives.
Education
MBA - Marketing
NMIMS
12.2025
Post Graduate Program - Mass Communication - (Communication Management, Advertising & PR)
International School of Business & Media
01.2011
B. Com - Economics
Bhopal School of Social Sciences
01.2009
Skills
- Strategic Planning & Business Growth
- Integrated Marketing & Digital Transformation
- Market & Consumer Insight-Driven Strategy
- Leadership & Team Management
- Emerging Tech & Innovation
Certification
- AI & Agility - A Comprehensive Introduction - Scrum Alliance
- Google Basic, Advanced & Display Certified Advertising Professional
- Meta Select 2022
- Business English Certificate (BEC), Certification by British English Council, India
- Sprinklr Brand Manager Pro
- Sprinklr Ads Analyst Pro
- Skillsoft Percipio Global Certifications
Timeline
Sr. Director - Media
FCB/SIX
08.2024 - Current
General Manager - Digital
Madison World
01.2023 - 08.2024
Director – Digital Media Solutions
Publicis Starcom
12.2021 - 01.2023
Digital Media Manager
Himalaya Wellness Company
04.2019 - 12.2021
Associate Business Director
Wavemaker - GroupM
11.2017 - 04.2019
Head of Digital
FastFilmz
05.2017 - 11.2017
Account Manager - Digital
Madison Communications
02.2013 - 05.2017
Search Associate/Search Engine Marketing Professional
iProspect Communicate 2
03.2011 - 02.2013
Post Graduate Program - Mass Communication - (Communication Management, Advertising & PR)
International School of Business & Media
B. Com - Economics
Bhopal School of Social Sciences
MBA - Marketing
NMIMS
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