Animesh Saxena
Senior Consultant - Business Process At Accenture Solutions
Mumbai
Summary
- Dynamic digital marketeer with 6+ years of experience in conceptualizing and driving ROI-based programs, having core expertise in defining marketing objectives with the help of managing marketing activities.
- Strong understating of marketplace dynamics, consumer behavior & prospect life cycle management with proven performance record across economic environments.
- Expertise in leveraging traditional marketing framework & digital marketing concepts for campaign management & optimization through digital media sources.
- Expertise in creating strategic roadmap, development & marketing to gain maximum benefit from the products and services.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
7
7
Certificates
Work History
Senior Consultant - Business Process
Accenture
Mumbai
01.2022 - Current
- Product messaging and positioning – Develop product positioning and messaging for XTANDI and XOSPATA brands that resonates with customers and differentiates product from its competitors.
- Work closely with clients to convert Marketing Objectives into Digital Marketing Initiative including Marketing Automation, Lead Lifecycle Management.
- Create and implement digital marketing automation strategies to increase leads, improve campaigns, and build customer databases.
- Create different automated campaigns based on our customer's personas and customer life cycle.
- Ensure our marketing automation campaigns aligns with industry best practices.
- Utilizing customer relationship management (CRM) software for lead generation and sales.
- Demand generation – Develop and implement strategies to drive awareness and demand for the products and information for the client Astellas Pharmaceuticals.
- Understand the market, target customers, their needs, the competition landscape to identify growth opportunities.
- Build highly engaging campaigns across user funnels to increase conversion rates.
- Work with graphic designers and copywriters to create eye-catching materials for the target audience.
- Review and analyze data to identify trends and create data-driven strategies for our marketing projects.
Manager
Bajaj Housing Finance Limited
Pune, Maharashtra
2020.11 - 2021.09
- Market intelligence - Be the expert on buyers, who are they, how they buy and their key buying criteria.
- Strategy - Set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
- Stakeholder Management - Collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales and improve efficiencies.
- Understand and document our buyer's process, including where they get information, and who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on learnings.
- MarTech - Manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
- Data - Be the protector of marketing data, it’s accurate and adheres to company privacy and data management policies.
- Journey Optimization - Work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.
- Train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of email marketing campaigns.
Manager
GO MO Group
Pune, Maharashtra
09.2019 - 11.2020
- Develop a unified approach to the company's overall marketing efforts in collaboration with the social media, product, and design teams.
- Create marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences.
- Leverage analytic tools (Google Analytics, think with Google, and Google Trends) during market research to find ways to enhance the company's marketing efforts.
- Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience.
- Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies.
- Understand channel best practices including email, digital, and social media.
- Developing and monitoring campaign budgets and coordinating with advertising, media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
Sr Digital Marketing Specialist
Viral Marketing Communications
Pune, Maharashtra
01.2019 - 09.2019
- Developing/managing all aspects of the company's digital marketing campaigns.
- Developing strategies to drive online traffic to the company website/social media platforms.
- Tracking conversion rates – what worked, what didn't, and why?
- Implementing paid search, PPC, and SEO strategies/campaigns.
- Raising brand awareness and online presence through digital marketing projects and campaigns.
- Planning and executing digital marketing budgets.
- Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space.
Marketing and Senior Marketing Executive
CandorWorks
Pune, Maharashtra
08.2016 - 01.2019
- Developed and executed marketing programs and business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Managed Email Marketing campaigns in-line with client's requirement and team to drive lead generation campaigns for B2B clients.
- In-charge of email templates and landing pages for marketing campaigns based on client's requirement through Wordpress, Marketo, and Hubspot.
- Improved Data Segmentation based on prospect behaviors like past email engagement and website interactions (content downloads, site page visits through Google Analytics.)
- Designed and implemented direct email marketing campaigns which included, developing copy and subject lines, designing email templates, building email lists, and executing campaigns. . .
- Controlled reporting on email marketing campaigns and user results to determine ROI, identified scope of improvements in content, and establish best practices for campaign execution.
Education
MBA - Management
Indira School of Business Studies PGDM
Pune 04.2014 - 05.2016
Bachelor of Science - Computer Applications
Vikram University
Ujjain 04.2011 - 04.2014
Skills
Marketing Automation
Product Marketing
Marketing Strategy
Social Media Marketing
Lead Nurturing
Lead Scoring
Digital Marketing
Business Growth Strategies
Growth Marketing
Content Marketing
Additional Information
- Rising Star of the Year - GO MO Group Sep 2020
- Best Team Leader - Viral Marketing Communications Aug 2019
- Performer of the Year - CandorWorks Oct 2018
Certification
Google Search Ads
Timeline
Google Search Ads
12-2022
Google Display Ads
12-2022
Hubspot Marketing Software
12-2022
Google Analytics Power User
09-2022
Google Analytics 360
09-2022
Hubspot Social Media
09-2022
Hubspot Content Marketing
09-2022
Senior Consultant - Business Process
Accenture
01.2022 - Current
Manager
Bajaj Housing Finance Limited
2020.11 - 2021.09
Manager
GO MO Group
09.2019 - 11.2020
Sr Digital Marketing Specialist
Viral Marketing Communications
01.2019 - 09.2019
Marketing and Senior Marketing Executive
CandorWorks
08.2016 - 01.2019
MBA - Management
Indira School of Business Studies PGDM
04.2014 - 05.2016
Bachelor of Science - Computer Applications
Vikram University
04.2011 - 04.2014