Anindita Datta Choudhury

• Helming an upcoming Hindi webseries for Hotstar, to be directed by Raj Chakravarty.
• Job entails:
• Increasing overall project efficiency by streamlining communication between Platform and Production teams
• Developing strategies for successful project execution, ensuring timely delivery and high-quality results
• Managing budgets and resources effectively to reduce production costs while maintaining high production value
• Evaluating scripts to identify creative strategies and resource needs
• Leading brainstorming sessions to generate more ideas for content creation, driving innovation within the team
• Maintaining professional and pleasant relationship with cast and crew to ensure the best from everyone.

• Initiated strategy to drive company growth and increase market share and profitability. The following deserve special mention:
• Abar Proloy – the first OTT series from the hit film maker Raj Chakravarty. The show resulted in stupendous market defining success ensuring unprecedented subscription numbers and huge reach.
• Chhotolok – the first OTT series from the brilliant maker Indranil RoyChowdhury.
• Chhotolok has taken our brand to another level. It’s still the talk of the town as it has grabbed 5-star reviews from every reviewer and the viewers loved the show.
• The ONLY regional show to feature in Mint’s year ender list of best OTT shows.

• Joining Global Zee5 opened Bangladesh market content creation for me.
• My most favorite achievement in this period includes creating a robust viewer base in Bangladesh, where I have managed to release 12 shows (pandemic time) – each setting a new benchmark in building viewership.
• Have worked with Mostafa Sarowar Farooqi as he created for us 'Ladies and Gentlemen' - a show to stay in the history of Bengla OTT content.
• In Bangladesh I have also introduced a new format in OTT by releasing 100 episode shows - TV Plus content for digital, which too has been a very successful journey.

• As the Creative Lead, Kolkata. I was responsible for creating shows in Hindi and Bengali for both national and regional markets.
• In this period of a little over one year, I have produced:
• Laalbazaar, Kaali 2, Mafia and KarkRogue - Shot in Hindi and Bengali.
• Also Bengali series like Kaali, Sharate Aaj, Bhalobashar Shohor, Water Bottle, The Lovely Mrs. Mukherjee
• I have worked closely with the who’s who of Hindi and Bengali Film Industries, involving A-lister actors and directors as well as leading production houses.

As the Programming Head of Big FM Mumbai, I was responsible for designing the content for the entire channel, keeping in mind the target demographics of the listeners.

I headed a team of brilliant RJs and producers and worked closely with the solutions and marketing teams. I think my experience here in creating brand driven content has helped me to have an even better understanding of the target audience.

• Creative Director of Brand Strategy Marketing Communication, Films and AV division, the greatest highlight of my career with Reliance has been the launch of Jio in which I was a part of the team who made Jio possible.
• Short Film Festival - Jio MAMI: I have supervised a project for Reliance Foundation and MAMI Festival, which entailed selecting 10 young film makers from over 900 applications and fund them to make films. The project included live ground event cum online seminars (involving Hansal Mehta, Ram Madhvani, Ashwiny Iyer Tiwari and Bharatbala), a two-day residential workshop in Mumbai and guiding the young talents through the film making process. I feel proud to have been able to complete the project by getting 10 beautiful short films made within a month, which were screened at MAMI, 2017 and are now available on Jio Cinema.

· During this time, I created my own company Graffiti and led Graffiti to become a major production house in Kolkata

· At Graffiti, I gained major experience in both non-fiction and fiction shows.

· I also produced one of the biggest non-fiction shows on ETV Bangla: Byata Betir Battle, the battle of the sexes and created a successful Sunday afternoon slot.

· For Graffiti I also produced a feature film, Bari Tar Bangla in 2012. The film was a success in the box office and was critically acclaimed too.

· In 2013, I successfully met the greatest challenge in my professional career. I went off to Bangladesh for nearly a year to produce the country’s first Bangladeshi Idol. To produce a perfect internationally famous franchise show in a country where the infra-structure was still developing was truly an enriching experience. But we did it and how! Idol clips went viral in Bangladesh and is still the most talked about show.

· My stint with Black magic taught me the basics as well as nuances of audiovisual production.

· For ETV Bangla, we produced Rojgere Ginni, which went on to become the most successful non-fiction show in Bangla television ever. Rojgere Ginni remains a cult show with an entry in the Guiness Book of World Records as the longest running non-fiction show on television.

· For Zee Bangla, we produced Hau Mau Khau, which introduced Mir in entertainment television. It became a cult programme and is still talked about.

My first job taught me to understand and observe people. This came to use in understanding consumers in the later part of my career. I was entrusted mostly with Group Discussion moderation, because of my natural and easy going ways with people.

I must say IMRB laid the foundation of understanding customers/ consumers which helped me in a great way in the years to follow.