ANINDITA BANERJEE

- As a Consultant Account Director, I have envisioned, conceptualized and created Specific Projects related to Percept ICE for key clients in luxury, Retail, Beauty and Personal Care segment.

- Managed a high end client for sectorial advisory on Roadmap for Foundation along with Digital Content, Luxury Brand Creation as well as Public Relations.

• Evaluated existing Contracts and costs against expected market price points and set structures to achieve profit targets.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Developed and implemented data tracking on a daily basis.

• In-charge for promoting companies from three prominent G-20 countries i.e Germany, France, and Canada for their market entry strategy into India.

• Identified and promoted top exportable products and services from the state
• Represented interstate meeting regarding Industrial policy, trade and investment promotion
• Actively promoted Economic Development in the State through industrialization and private capital investment.

Advised, mentored large number of immigrants across the globe for job and settlement in Canada.https://www.planningforcanada.ca/

- Conducted Market Search on products and Competitor Analysis for the client

- Advised Sectorial knowledge and roadmap for the incorporation of the company

Advised, mentored large number of immigrants across the globe for job and settlement in Canada.https://www.planningforcanada.ca/

- Manged team of 20 people including Marketing, Accounts and online retail and handled 35 international and more than 20 domestic clients.

- Sourced, analyzed and imported FMCG products from Emirates, US, EU and developed products in new category independently

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• Promoted and worked closely with Agriculture Ministry, Hydro Québec, Information and Communication Technology Council (ICTC) as well as Bureau du Cinema and de la television Canada(BCTQ) in identifying potential business, delegated missions and created platform between industry bodies to strengthen both countries
• Accompanied Canadian Universities such as McGill, University of Toronto for their projects in India along with the senior-level Federal and Provincial Ministerial visits during key Trade Events
• Initiated roundtables with stakeholders, Govt officials and industry partners weekly and project bases as well as sectorial trade shows.

• Independently responsible for French Gourmet sector focused on Cheese, Wine and Dairy; initiated wine tour, organized food sector webinars, estimated budget in major Trade missions, successfully contributed 60% revenue and lead of the target
• Acted as press officer, nurtured strong relation with journalists, organized Press Meet, mission to France for food and education sector focused
• Published Agricultural Report based on the Indian tax and regulation in mind, customized market research and proposal for French clients
• Executed a comprehensive database of 350+ of Indian and France.

• Project Management, Corporate Communication, Managed Classified Inventory tracking system and Protocol maintenance for Defense
• Responsible for Contract Management and Vendor management for more than 25 key clients
• Corporate Communications with Singapore and HQ France

• As a part of the marketing team, promoted Flagship Products and facilitated Branding Management.
• Managed independently Trade shows starting from stall designing, promotion and customer follow-up.
• Organized weekly KPI, Employee Attendance and Travel tracking and worked as junior HR.
• Analyzed and advised on the laboratory procedures to suit the local requirement for the Company