Anindita Bhattacharjee

Strategic advertising analyst with two plus years of experience in creating content moderation ads, SOP building, Amazon PPC, market place analysis, policy repository . Skilled in managing teams, executing right customer experience keeping in mind the business requirement of the organization.

Content Moderation: Average Contact handle time Audit, Performed AHT defaulters audit and coaching, above 20% of overall volume was being handled with less than 5min AHT VS the goal of 12sec. In 8 weeks', time, 5min improved by 12%). Precision Improvement (Quality), Worked with team manager on Precision improvement for top impacting rejection ratings, I conducted 2 refreshers with all the errors, best practice, recent policy updates and policy SOP walk through session, followed by real-time assistance on these ratings for 4 weeks which resulted in 2.4% improvement in precision on top impacting ratings. Buddy Mentoring, Mentored 2 bottom performers in the team for 8 weeks, conducted weekly session on policy updates, errors, track performance improvement and share update with the manager. 

Marketing & inside sales: Worked on building the event PR strategies, Written creative content for their social media handles for Calbunka and The Soul Local'. Handled Influencer Marketing Campaign- helped small businesses in growth outreach. Written articles and gave creative topic ideas for the website. Worked as a voice over artist for the audio visuals of the event videos. 

Instructional Designing Trainee: Worked on Ed-tech content for third party companies like Emeritus. Created google slides with audio and visuals keeping in focus to make the programs more interactive and engaging.