Anindita Mohanty Verma
Global Strategic Account Director
Delhi
Summary
Dynamic and Goal-oriented Strategic Account Director with 15 + years industry expertise and notable sales achievements.Motivated professional with more than 15 years of experience across Advertising, Brand Consultancy, Supply Chain Mapping & Strategic Sourcing with extensive exposure across a gamut of areas including Business development & Client Servicing, Strategy & Leadership, Communications, Budgeting & Planning, Content & PR. I have proven my competence in handling end - to end initiatives across ATL/BTL/PR/Packaging & Supply Chain. My demonstrated excellence in conceptualizing & driving strategic initiatives lead to improvement in reach & viewership business, profitability and credibility for various Brands catering to diverse segment. Result-oriented decisive leader and a persuasive communicator with exceptional relationship management skills and a knack for identifying market/industry/customer needs while successfully ensuring these are catered to effectively. Multitasking ability to sketch the plan, prioritize work & manage complex projects under aggressive timelines. Excellent communications skills and sales cycle knowledge enabled outstanding results
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Global Strategic Account Director
DS Smith ( TMS )
AMEA / US & LATAM
12.2018 - Current
- Communicated with clients and management to verify alignment with client objectives and corporate operational goals.
- Submitted sales and account reports to management to track progress toward predetermined goals.
- Collaborated with sales support, client services and operations colleagues to deliver superior client service and maintain mutually beneficial relationships.
- Formulated monthly and annual sales and account goals to achieve preset revenue targets.
- Maintained client relationships and acquired new accounts to meet sales goals and increase company revenue.
- Suggested solutions and innovative ideas to meet client needs.
- Generated pipeline to close revenue and attain quota.
- Built credibility and trust to influence client's buying decisions.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
- Partnered with internal resources to present additional value and expertise to clients.
- Created demand by matching business problems to product and service solutions.
Business Development Consultant
More from Less
Gurgaon
01.2014 - 11.2018
- Building More from Less > < Brand in India, Business Development & Strategy Consulting to emerging and established companies, Public Relation & Awareness Building on GO GREEN, Driving Brands towards: - Transforming packaging from an Unwanted Waste to Value Driven Innovation, Undertake consulting assignments to assess business processes & recommend improvement, Carbon Footprint Analysis, Responsible for Customer centric business transformation program, Supply Chain Optimization, Warehouse optimization, Compliance Management, Sustainable Packaging Solution, Execution of Green Supply Chain, Helps in making business Environmentally Sustainable, First mover in changing the packaging & there by upgrading the overall impact of Supply Chain for some of the leading Brands in India (Usha,Havells, ITCWLS, Sukam, Eureka Forbes, Fabfurnish, Butterfly,Stovekraft) to name a few.
Freelacer Strategic Planner
International Advertising & PR Agency
Delhi
03.2013 - 12.2013
- Working with agency to devise advertising campaigns that meets the client brief's & budget, Brief media, creative and research staff and assisting them with the formulation of marketing strategies, Liaising & acting as the link between, the client & the advertising agency by maintaining regular contact with both, Negotiating with clients and agency staff about the details of campaigns, Monitoring the effectiveness of campaigns, Making 'pitches', along with other agency staff, to try to win new business for the agency.
Group Account Manager
Impact Communications
Delhi
04.2008 - 02.2013
- A leading Rural Marketing Agency in India, having high success rate in delivering communications strategies and implementation facilities beyond urban marketing ( for semi-urban & rural markets), Meeting clients to discuss their advertising needs, Presenting campaign ideas & costing to clients, Briefing the creative team who will produce the adverts, Negotiating with clients, solving any problems and making sure deadlines are met, Checking & reporting on the campaign progress, Managing the account budget & invoicing the client, Making pitches to win new business.
Education
Ph.D. - Marketing & Supply Chain
Indian Institute of Management
Calcutta 04.2015 - 04.2016
MBA - Marketing
EMPI , Delhi University
Delhi 04.2005 - 05.2007
Bachelor of Engineering - Information Technology
Gandhi Institute of Engineering & Technology
Gunpur, Odisha 04.1999 - 05.2003
Skills
Market Positioning
Marketing and advertising
Product development
Strategy development
Supply Base Development
Trend Analysis
Negotiation Strategies
Inventory Management Programs
Raw Material Purchasing
Cost Reduction Initiatives
Websites
Timeline
Global Strategic Account Director
DS Smith ( TMS )
12.2018 - Current
Ph.D. - Marketing & Supply Chain
Indian Institute of Management
04.2015 - 04.2016
Business Development Consultant
More from Less
01.2014 - 11.2018
Freelacer Strategic Planner
International Advertising & PR Agency
03.2013 - 12.2013
Group Account Manager
Impact Communications
04.2008 - 02.2013
MBA - Marketing
EMPI , Delhi University
04.2005 - 05.2007
Bachelor of Engineering - Information Technology
Gandhi Institute of Engineering & Technology
04.1999 - 05.2003