ANINDITA MOOKERJEE SINHA

#Communications #Change Influencer #Advocacy #Thought Leader #Mentor #General Management #Operations– B2C & B2C businesses.

Anindita Sinha is a seasoned communication professional with over 3 decades of hands-on experience in integrated communication, change management communications, reputation management, strategy formulation, and team orientation, with an operational bent of mind to sustain and amplify brand resonance and equity in the VUCA world. Having worked in Public Sector Undertaking (Airports Authority of India) as well the private corporates with global reaches (Yatri Travels, GVK Group, GMR Group, L&T), she has handled the trickiest of situations during crisis moments, as Head of Corporate Communications and Spokesperson, including, both national and international media and partners, B2B and B2C businesses.

Currently with Divershefy, she is a Strategic Advisor- Communication, Advocacy, Liaising, Mentoring, Thought Leadership, for promoting business, wider client outreach, lead generation, mentoring on C-suite leadership, bringing women on board as Independent Directors in companies. At L&T Metro Rail (Hyderabad) Limited, she steered 360-degree communications with various business critical assignments. She has handled the challenges due to the unprecedented COVID-19 pandemic leading to business turmoil and brand crisis with tailor-cut, effective communications strategies. She has been instrumental in brand recognition through several awards and thought leadership at national and international forums. With GMR Hyderabad International Airport, her holistic communications approach has led to smooth steering of airport emergencies, handling of various prestigious and brand specific milestones including Business Excellence, CSR and introduction of social media including website monetisation. At GVK Mumbai International Airport, she has rolled out communications strategies from scratch, learning on the way while handling major airport related crises, change management, including politically sensitive activities taking care of the brand. At Airports Authority of India, she gained operational expertise, stakeholder relationship & management with major milestones, while her journey with Yatri Travelsfostered business development acumen with customer centricity. She has been creating the path for the companies to win several awards and sketching management profiles at national and international forums.

As a thought leader herself, she has received over 15 acclaimed leadership awards, including one published in Forbes India. As SPOC for organisations and a firm believer in the importance of constructive networking; she represents her organisation on Government relations, as Chair, Co-Chair & Member for industry bodies viz. CII, IWN, FTCCI, HMA, ASSOCHAM, SCSC among others, and as advisor and mentor to educational boards and institutes.

Anindita is a prolific Speaker and has addressed at over 180 forums at the national and international levels. Her focus has been on learning & development of her team, mentoring and motivating them to be SMART+ professionals, and nurturing them in the next line of leadership. Her motto has always been to work as a team leader as well as a team player, with a belief- ‘the team carves out the success path for the manager’. For her, empowerment means ‘I have the power within’, which mostly remains untapped, and can be instilled in individuals through education and self-awareness.

Competencies: Internal Comm, Employee Engagement & Editor | Network, Advocacy, Liaising | Thought Leadership | Media Relation & Intelligence | Crisis & Change Management Communication; experienced as a Spokesperson | Branding, Marketing & CSR Communication | Awards, Events, Exhibitions, Conference, Campaigns, MICE | Social Media & Website | Senior Management Profiling | Mentoring, Public Speaking | Business Excellence | Revenue Generation making Corp Comm self-sustainable | Agency & Team Management Handling | Expertise in Operations & General Management.

• Chair for CII Telangana's Tourism & Culture Committee 2019-22
• Co-chair for ASSOCHAM's National Ease of Doing Business (EODB) council 2019-20
• Chair for Public Relations Council of India's (PRCI) Hyd Chapter 2020-21
• Co-chair for FTCCI's Smart Cities, Infra & Real Estate Committee 2019-20, 2020-21, Present
• Co-chair for FTCCI's Ladies Wing/Women Empowerment Committee, 2021-22
• IWN Core Council Member
• Core Council Member of Global Talent Company Ltd. for Women Empowerment
• Mentor for Beyond Mentoring under Beyond Pink, a training, staffing & recruiting body for women Empowerment
• Advisor to Innovative Concepts, Mumbai
• Chief Advisor with CIMSME and GCPIT
• Advisor to the board of studies/international & industry advisory committee/Centres of Excellence for Mody University
• Advisor to the Academic Advisory Board of School of Media and Communication- Adamas University, Kolkata
• Core team member of Society for Cyber Security Council (SCSC), Hyderabad, for Women's Safety and Skill Development for Transgenders
• Honorary Member for Della Leaders Club's (DLC) Global Digital, Marketing & PR Committee

• Bachelors of Arts with Honours in English Language & Literature
• Post-Graduation in Public Relations Communications
• Coursera Women in Leadership Certification

• Finance for non-finance
• Six sigma basics
• Strategy for framing AOP
• Leadership in Business Excellence
• Effective Habits of Successful People
• Preventive Safety Measures for Women
• Marketing-promotions-Advertising
• Entrepreneurship
• Source Code Programme
• Team Building Workshop
• Managerial Effectiveness
• Refresher Training on Job Evaluation
• Coursera Women in Leadership
• POSH
• Strategic Think Cluster

• Http://reputationtoday.in/author/anindita-sinha/
• Https://www.nationalskillsnetwork.in/ nancial-independence-and-safety-ensure-women-empowerment/
• Http://news.railanalysis.com/an-exclusive-interview-with-ms-anindita-sinha-head-corporate-communications-lt-metro-rail-hyderabad-limited/
• Https://we.tl/t-2uVt9C3TMa
• Https:// lmyloop.com/covid-19-experts-talk/
• Http://imagein uencer.in/Single?bid=61
• Https://www.prci.world/Encyc/2020/10/24/blend-of-Art-and-Science.html
• Https://www.linkedin.com/pulse/can-internal-communications-in uence-employee-voice-sinha-aniisu
• Https://tinyurl.com/TheIndianAchieversClub
• Https://www.exchange4media.com/pr-and-corporate-communication-news/people-want-to-associate-themselves-with-brands-with-purpose-114073.html

• CII-IWN Leadership Award - Unstoppable from the Austrian Ambassador to India
• PRSI National Leadership Award from the Chief Minister of Uttarakhand
• PRCI Global Hall of Fame Award in Communication from the Chief Election Commissioner of India
• Transformance Business Media - Women Leader in the Field of Communication
• Elite List of 50 Best Marketing & Comm Marvels, amongst 500 by White Page International; recognition listed in Forbes India New Year Special issue
• Awarded as India's Top 100 Influential Game Changers by Exchange 4 Media - PR & Corp Comm.
• Recognised with a Certificate for contributing towards Women Empowerment, by SCSC Head-CP Cyberabad
• Women Leadership Award by HIBIZ TV
• Global Women in Leadership Award by Global Council for the Promotion of International Trade (GCPIT) and Brand India, in 'Brand India- Women in Business Awards 2021'
• Recognition as 50 Under 50 Top Achievers-2020, by The Indian Achiever's Club
• Mentor of Year Women Achievers Award in PR & Corporate Communication by Exchange 4 Media
• Ameyaa Award in PRCI Global Communication Conclave for contribution to PRCI as a Woman in PR & Communication from Art & Culture Minister of Goa
• Awarded as India's Top 100 Influential Game Changers by Exchange 4 Media
• Awarded Stalwart in Corp Business Cat - Grand Queens Club Global Leadership Awards-Celebration Makers
• Awarded as India's top 100 Influential Game Changers by E4M - PR & Corp Comm'23