Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Hobbies and Interests
Timeline
Generic
Anirbaan Das

Anirbaan Das

Guwahati

Summary

Seasoned Senior Regional Sales Manager with comprehensive understanding of sales strategies and market trends. Possess strong leadership skills, adept in coaching teams to exceed sales goals. Demonstrated success in developing relationships with key clients and expanding business opportunities. Notable impact in past roles includes driving revenue growth and improving overall team performance.

Overview

13
13
years of professional experience

Work History

Senior Regional Sales Manager

Squareyards
Mumbai
07.2024 - Current
  • Analyzed regional performance data and identified areas for improvement in order to meet quarterly targets. Created a revenue of 1CR till date in 3 months.
  • Created monthly reports outlining regional activity, goals achieved, and recommendations for further development. Created 7 major and 10 minor projects including Mahindra, Oberoi, Lodha, L&T, Godrej, Crescent, to name a few.
  • Managed a team of regional sales representatives, providing guidance, training, and coaching on product knowledge and customer service standards.

Senior Manager- Madhya Pradesh

Byjus
Indore
12.2018 - 06.2022

-Grew total revenues by ~15%, by developing effective sales programs that consistently increased annual market share.

-Successfully analyzed system operational effectiveness and developed a field sales program to facilitate the field sales process and improve the quality of installation and service.

-Developed and led the training team, which established new processes and tactics of Madhya Pradesh, leading to an increase in weekly orders from 18 to 42.

-Conversion of sales was increased from 15% to 35% under the new sales process. Worked in creating new CRM learning for manager and associates.

Conceptualized and designed a regional R&R framework for managers and ASM.

Sr Business Development Associate/BDA- North East

Indigo
Kolkata
12.2018 - 12.2019

-Generated 1.2Cr revenue across multiple sales campaigns across Eastern India over the period of 13 months. Maintained a refund percentage of 3%, vs. a national average of 15%.

-Managing and training a group of 15-20 new recruits, every 28 days, to prepare them for the system. Own the entire proposal process: identify customers' needs, develop win themes, and produce complete proposals.

-Converting 69% of free subscribers to paid subscribers across multiple campaigns, leading to 321 fresh subscribers.

-Recruiting and training new associates resulted in an increase of team size from 5 to 20 in 3 months. Part of the first Direct Sales team in Northeast India.

Customer Service officer

Indigo
04.2017 - 11.2018
  • Carried out safe and secure on time operations in both domestic and international Airports
  • Was responsible for ticket sales including planning of domestic ticketing and sales
  • Monitoring and controlling airline flight operations both technical and non technical
  • Developed and implemented new customer policies which led to a significant increase in customer satisfaction with provided services - grew by 10% in 2018
  • Recognized as #1 Employee of the month for times during the service
  • The ranking was based on customer satisfaction, speed of resolution and sales planning.

Event Manager

01.2012 - 01.2014
  • Ensured top quality service for over 50+ events hosted in North East India
  • Handled event related enquiries from prospective customers including both public and private
  • Ensured that income targets and budgets for the Events Unit are met
  • Worked closely with Sponsorship & Promotions Manager to develop sponsorship proposals
  • Designed and developed marketing plans and literature for events
  • Managed volunteers and temporary staff effectively.

Senior Manager-Revenue and Operations

Loadshare Networks
Guwahati
09.2022 - 06.2024
  • Successfully managed revenue and operations as a Senior Manager at Loadshare Networks, contributing to the growth of the company's branch network from 40 to 82 branches in collaboration with Flipkart
  • Generated a monthly topline revenue of 1.87CR with a healthy overall gross margin of 17%, showcasing strong financial acumen and business development skills
  • Implemented effective loss control mechanisms and process improvements, resulting in a significant reduction in losses and improved operational control in the Northeast region
  • Collaborated closely with the Key Account Management (KAM) team, driving a 2X increase in business growth within a span of 12 months
  • Provided comprehensive market and financial analysis to key department owners, advocating strategic plans that exceeded budget expectations
  • Worked closely with the Hiring and HR team to enhance marketing and retention efforts, resulting in an increased employee database.

Associate Senior Manager- North East & Kolkata

Byjus
  • Selected Accomplishments: Grew total revenues by ~15% by developing effective sales programs that consistently increased annual market share
  • Successfully analysed system operational effectiveness and developed a field sales program to facilitate the field sales process and improve the quality of installation and service
  • Developed and led the training team which established new processes and tactics of Madhya Pradesh leading to increase in weekly orders from 18 to 42
  • Conversion of sales was increased from 15% to 35% under the new sales process
  • Worked in Creating new CRM learning for manager and associates
  • Conceptualised, designed and implemented competency-based assessment responsible for growth and hiring of managers for the region
  • Conceptualised and designed a regional R&R framework for managers and ASM
  • Responsible for marketing, training, public relations, business analysis, and retention programs, developed subscriber acquisition campaigns, and coordinated efforts around customer acquisition programs
  • Provided strategic review for Managers, senior executives, and developed the supporting strategies to achieve financial and subscriber goals.

Business Development Training Manager- North East & Kolkata

Byjus
  • Managed and training a bunch of 15 - 20 new recruits, every 28 days, to make them ready for the system
  • Own the entire proposal process: identify customer's needs, develop win themes, and produce complete proposals
  • Assessed the competitive landscape and track key market trends and developments
  • Provide administrative support as well as excellent customer service and smooth communications
  • Maintain the database using your organisational skills to streamline processes and clean up the data
  • Generated 1.2Cr revenue across multiple sales campaigns across Eastern India over the period of 13 months
  • Maintained a refund percentage of 3% vs a national average of 15%
  • Converting 69% free subscribers to paid subscribers across multiple campaigns leading to 321 fresh enrolments over the year
  • Recruiting and training new associates resulting in increase of team size from 5 to 20 in 3 months
  • Part of the first Direct Sales team in North East India.

Education

Master of Business Administration -

Kaziranga University
01.2017

Bachelor of Economics -

Pragjyotish College
01.2015

12th -

Assam Jatiya Bidyalay
01.2012

10th -

Saint Francis De Sales
01.2010

Skills

  • Outsourcing & Strategic Planning
  • Product & Change Management
  • CRM & Organizational Development
  • L&D Development
  • Saas Sales Planning
  • Leadership
  • Financial Acumen
  • Business Development
  • Loss Control Mechanisms
  • Process Improvement
  • Customer Satisfaction and Retention
  • MS Office (PowerPoint, Word, Excel, Outlook)
  • Data Visualization (Tableau, Excel)
  • Communication Design (PowerPoint, Slideshare)
  • CRM (Salesforce, Leadsquared)

Accomplishments

  • Grew total revenues by ~15% by developing effective sales programs that consistently increased annual market share.
  • Successfully analysed system operational effectiveness and developed a field sales program to facilitate the field sales process and improve the quality of installation and service.
  • Developed and led the training team which established new processes and tactics of Madhya Pradesh leading to increase in weekly orders from 18 to 42.
  • Conversion of sales was increased from 15% to 35% under the new sales process.
  • Worked in Creating new CRM learning for manager and associates.
  • Conceptualised, designed and implemented competency-based assessment responsible for growth and hiring of managers for the region.
  • Conceptualised and designed a regional R&R framework for managers and ASM.
  • Responsible for marketing, training, public relations, business analysis, and retention programs, developed subscriber acquisition campaigns, and coordinated efforts around customer acquisition programs.
  • Provided strategic review for Managers, senior executives, and developed the supporting strategies to achieve financial and subscriber goals.
  • Generated INR 30 Cr.+ revenue from trainees by leading a team of 16 managers.
  • Converted 35% of free subscribers to paid subscribers in one year, across multiple sales campaigns leading to 17% increase in revenue in the eastern region.
  • Achieved Weekly Targets of PP 65% per team and achievement of 95% and secured top ranks in the organisation among 42 Associate Senior Managers across the country. Finished 1st for most weeks constantly in the ASM rankings.
  • Optimised the sales process to reduce the overall TAT from 10 days to 7 days, resulting in higher customer satisfaction. The new process was implemented across 10+ teams in the country.
  • Expedited the financial processes leading to faster confirmations of orders, reducing the cancellations from 25% to 6%.
  • Increased the weekly average rep visits from 4 to 6.5, leading to an increase in overall weekly orders from 28 to 46.
  • Managed the entire sales training process for the eastern region(West Bengal, North-East, Orissa, Bihar, Jharkhand and Varanasi).
  • Developed a sales training module to train 200+ trainees over the period of 10 months and ensuring 75% trainee to associate conversion resulting in 25% scale up at country level.
  • Facilitated the management in transition from Direct sales model to Wfh model for 350+ trainees in very short pan of time for multiple sales campaigns and products.
  • Conducted weekly town-hall meetings with the trainees resulting in drop of 15% in the first week attritions.
  • Ranked 1st Pan India manager for 4 months continuously out of 100+ managers.
  • Generated INR 10Cr.+ revenue in 10 months from trainees.
  • Spearheaded the retention process in training by closely working with HR unit.
  • Worked closely with decision makers to design and develop Sales training tools and practices.
  • Oversaw commercial contracts and sales efforts with retail and apartment management in training program.

Hobbies and Interests

  • Dancing
  • Cromatic Photography
  • Traveling
  • Chess
  • Debating
  • Creative Artworks

Timeline

Senior Regional Sales Manager

Squareyards
07.2024 - Current

Senior Manager-Revenue and Operations

Loadshare Networks
09.2022 - 06.2024

Sr Business Development Associate/BDA- North East

Indigo
12.2018 - 12.2019

Senior Manager- Madhya Pradesh

Byjus
12.2018 - 06.2022

Customer Service officer

Indigo
04.2017 - 11.2018

Event Manager

01.2012 - 01.2014

Associate Senior Manager- North East & Kolkata

Byjus

Business Development Training Manager- North East & Kolkata

Byjus

Master of Business Administration -

Kaziranga University

Bachelor of Economics -

Pragjyotish College

12th -

Assam Jatiya Bidyalay

10th -

Saint Francis De Sales
Anirbaan Das