Listening Music
ANIRBAN CHANDRA
An Astute MBA From Utkal University & IIMB’s Executive General Management Program Trained Professional With Over 19 Years’ Experience
Kolkata,WB
Summary
PROFESSIONAL SYNOPSIS
- Dynamic Key Account Manager playing a vital role in the development, management, growth and retention of key accounts for a wide range of organizations.
- Service-centric leader dedicated to fueling revenues, enhancing client experience and achieving top brand loyalty. Highly adept in performing within high-pressure and deadline-driven environments, driving full sales lifecycles with focus on territory expansion.
- Energetic professional managing an annual turnover of INR 50 Crores. Demonstrated ability to work independently or cooperatively as part of a team to meet business deadlines.
- Open and clear communicator skillful in resolving conflicts and completing purchases. An effective communicator & team leader with strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
- Effectively promote products and increase revenue by connecting with customers and recommending target offerings.
- Organized, adaptable and fast learner on new projects and assignments. Drive customer loyalty by providing friendly and skilled support.
- Possess excellent communication, interpersonal relationship skills.
Overview
3
3
Languages
1
1
Certification
17
17
years of post-secondary education
18
18
years of professional experience
Work History
National Key Account Manager
VISION RX LAB (An ESSILOR Group Company)
Kolkata, West Bengal
01.2016 - Current
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Maintained responsibility of sales, contracts, negotiations and reporting for account delivering 20% YOY Growth
- Consistently achieved top ranking in revenue and profit growth.
- Leveraged strategic planning to penetrate key accounts.
- Identified new targets, developed new business opportunities and presented product lines to customers to generate additional revenue
Business Head - Eyewear Division
VISION RX LAB (An ESSILOR Group Company)
Kolkata, West Bengal
04.2013 - 01.2016
- Led new division of Eyewear and penetrated markets nationally with a team
- Encouraged retailers to gain momentum with a new product category of prescription sunwear providing OEM solutions
- Reached a business turnover of INR 6 Crores from zero base in one year
Key Account Manager
VISION RX LAB (An ESSILOR Group Company)
Kolkata, West Bengal
04.2012 - 04.2013
- Elevated account management by predicting potential competitive threats and outlining proactive solutions.
- Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings to 98%.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
DGM - Corporate Communication
RUIA SONS PVT LTD
Kolkata, West Bengal
10.2011 - 12.2011
- Developing presentations & journals for group companies including Dunlop India Ltd, Falcon Tyres Ltd, Jessop & Co Ltd, Draftex Automotive GmbH (Germany), Gumasol Rubbertech GmbH (Germany), Ruia Global Fastners AG (Germany), Ruia Sealynx Sas (France) & Schlegel Automotive Europe Ltd (UK)
- Formulate promotions for distribution network as well as consumers to increase volume movement for Dunlop tyres under Falcon Tyres Ltd. (a national account with annual turnover of approx. Rs. 480 Crores)
AGM - Marketing
GKB OPTICALS
Kolkata, West Bengal
03.2009 - 10.2011
- Actively involved in leading 25 promos / campaigns in 32 months to maintain consistent sales return and increase the monthly sales.
- Played a pivotal role in assuring brand positioning through brand building campaigns to create brand recall amongst consumers.
- Developed Marcom year planner and execution plan with responsibility matrix.
- An active team member in launching the first online eyewear store in India catering to whole range of Optical products and solutions through e-commerce.
- Handled a turnover of approximately 15% of monthly retail sales Value by generating indirect sales lead from Corporate, Institutional and Ophthalmologists’. Succeeded in generating corporate sales for companies like Cognizant, TCS, Apeejay Surrendra Group, HDFC Bank, ICICI Bank, etc.
Marketing Manager
PANTALOON RETAIL INDIA LTD (Shreya Mall Management)
Kolkata, West Bengal
02.2008 - 02.2009
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative and targeted collateral to support overall branding objectives.
- Holds the credit of devising events and promotions, leading to an increase in footfalls by 100% - i.e. from 2.37 Unit in Feb’08 to 4.36 unit in Apr’08.
- Instrumental in designing the annual event calendar for 52 weekends. Successfully yielded good business by earning revenue through space on hire and sponsorship.
Marketing Manager
GKB OPTICALS
Kolkata, West Bengal
07.2005 - 01.2008
- Holds the distinction of launching 19 Retail Lifestyle Optical Showrooms in Kolkata, Delhi/NCR, Mumbai, Chennai, Bangalore, Hyderabad, Pune, Jaipur, Vizag, Raipur, Surat and Ahmedabad.
- Significantly over-achieved the business of Sunglass Sale in the summer by 3 in all the major cities in India.
- Overseeing the activities related to promotion planning & execution. Handling media planning
- Interfacing with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.
Assistant Manager - Marketing
VEELINE (SAMSUNG) MEDIA LTD
Kolkata, West Bengal
08.2004 - 07.2005
- Handling the promotional materials to increase the sale of Samsung’s Optic Media Products BOTH at consumer point as well as the distribution point.
- Devising the product marketing programs and analyses
- Effectively facilitated the launch of brand ‘PLEOMAX’ for first time in India under Samsung Corporations.
- Accredited for implementing the Distributor-Wholesaler-Dealer Promotional Bonanza Offers that doubled quarterly revenue. The offer was supported by consumer bonanza offer at the point of sale.
Senior Marketing Officer
ATHERTON ENGINEERING CO PVT LTD
Kolkata, West Bengal
11.2002 - 07.2004
- Assisting the Marketing Manager; interacting with the distribution channel of Cessna Aircraft Spare Parts in Indian Market, imported from Wichita, North America.
- Devising business developing strategies, placing orders to vendors/suppliers and achieving sales target.
Education
MBA - Marketing & Finance
Utkal University
Bhubaneswar 05.2000 - 07.2002
Bachelor of Science - Zoology
Burdwan University
West Bengal 07.1997 - 05.2000
Higher Secondary (10+2) - Science
KVM
Chandernagore, West Bengal 06.1994 - 06.1996
Secondary (10th Standard) - Science, Language, History, Geography
SAVM
Chandernagore, West Bengal 04.1984 - 04.1994
Skills
Key Account Management / Business Development
Distributor / Retail / Institutional Sales
Data Analysis / Market Research / Competitor Analysis
Team Management
Project / Analytical Presentation
Managing escalations / troubleshooting
Budgeting / BTL Activations
Affiliations
- Executed ESSILOR India General Management Programme in 2018 at IIM, Bangalore
- Training on product developments at Milan (2007), Dubai (2007), London (2013) & Amsterdam (2016)
- Certificate Courses on Microsoft Office 2000 and Networking.
Accomplishments
- Indian Rayon & Industries Ltd. (Aditya Birla Group) – Feasibility and Cost-Effectivity of 100% Polyester or P-V Blended Yarns against Cotton Yarns for World-Famous Indian Carpet Backings.
- Kunj Alloys Pvt. Ltd., Bhubaneswar – Feasibility and Profitability (ROI) of Constructing a Multiplex in Cuttack and Bhubaneswar.
Certification
IIMB Executive Education Programme
Interests
Playing Guitar
Marathoner
Timeline
IIMB Executive Education Programme
07-2018
National Key Account Manager
VISION RX LAB (An ESSILOR Group Company)
01.2016 - Current
Business Head - Eyewear Division
VISION RX LAB (An ESSILOR Group Company)
04.2013 - 01.2016
Key Account Manager
VISION RX LAB (An ESSILOR Group Company)
04.2012 - 04.2013
DGM - Corporate Communication
RUIA SONS PVT LTD
10.2011 - 12.2011
AGM - Marketing
GKB OPTICALS
03.2009 - 10.2011
Marketing Manager
PANTALOON RETAIL INDIA LTD (Shreya Mall Management)
02.2008 - 02.2009
Marketing Manager
GKB OPTICALS
07.2005 - 01.2008
Assistant Manager - Marketing
VEELINE (SAMSUNG) MEDIA LTD
08.2004 - 07.2005
Senior Marketing Officer
ATHERTON ENGINEERING CO PVT LTD
11.2002 - 07.2004
MBA - Marketing & Finance
Utkal University
05.2000 - 07.2002
Bachelor of Science - Zoology
Burdwan University
07.1997 - 05.2000
Higher Secondary (10+2) - Science
KVM
06.1994 - 06.1996
Secondary (10th Standard) - Science, Language, History, Geography
SAVM
04.1984 - 04.1994