ANIRBAN CHAUDHURI

• Developed initial sales roadmaps and market financial plans to promote successful product launches.
• Drove month after month business growth while leading operations, strategic vision, and long-range planning.
• Enhanced and redefined organizational structure to maintain competitive edge across territories.
• Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
• Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
• Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Executed marketing programs and mass client presentation to gain customer loyalty.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Built relationships with customers and community to establish long-term business growth.
• Maintain 100% Renewal collections and atleast 90% 13th month persistency.

• Recruitment, Development and Retention of the down the line marketing staffs
• Opening business units in Army camps and Para Military (BSF, CRPF, CISF, NSG, RPF) of Eastern Zone by mobilizing 8 Rakhshak Officers and 18 Life Advisors.
• Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
• Engaged employees in business processes with positive motivational techniques.

• Managing 6 sates of eastern India to equip institutions and corporate houses one point security by the product of IP Surveillance System, Audio Video system, IP-PBX Intercom, Fire detection & Fire alarm, Integrated building management system, that provides comprehensive system design, commissioning, after sales support & AMC services for projects as per international standards.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Managed accounts to retain existing relationships and grow share of business.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

• Managed budget implementations, employee evaluations, and contract details.
• Launched the company in West Bengal, established 8 branches alongwith 1 Regional Office, developed Distribution by appointing Cluster Head, Area Head, Branch Head, Asst. Branch Head, Business Manager and Business Associates.
• Launched the Cooperative financial product like Fixed Deposit, Monthly, quarterly, Half yearly income scheme, Rojgar Jozona, Ventures, Gold Harvest, Child Policy, senior citizenship policy etc
• Actively involved in recruiting 300 hierarchies under pay role / variable pay, in entire West Bengal & Orissa for better market penetration.
• Played a pivotal role in Recruitment, Development & Retention, which helped in multiplying business & widening the customer base other than Channel Marketing and add value towards the Institutional Business.
• Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
• Introduced new methods, practices, and systems to reduce turnaround time.

Responsible for promotion and sales of all kinds of Human Vaccines and Animal Vaccine including development of 3 Area Managers & 20 Mktg. Officers.

• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• An official speaker of "OPERATION PROTIRODH" of West Bengal, Orissa, Bihar and Sikkim Milk Federation
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Managed team of 23 regional sales representatives and consistently achieved high sales targets.

• Developed strong organizational and communication skills through coursework and volunteer activities.
• Managed time efficiently in order to complete all tasks within deadlines.
• Worked well in a team setting, providing support and guidance.
• Passionate about learning and committed to continual improvement.