Sales force automation
ANIRBAN DAS MAJUMDER
Kolkata
Summary
A well-grounded visionary professional with exposure of over 32 years in managing business operation developing operational strategies to achieve a created vision, leading multicultural, cross-functional teams to implement strategic initiatives. Distinguished career reflects continual advancement, a depth of valuable & diversified leadership experience and consistent achievements in driving cost-effective business strategies, and initiatives that produce dynamic business results. Leveraged skills in technical USPs of Steel, strategic planning, digital marketing, brand management. Experience in attaining profitable opportunities; ascertaining areas of issues and implementing process changes to improve performances. Experienced in developing Institutional , Channel sales and Franchise Network operation PAN India. Hands on Experience in managing various business segments including Institutional, and channel sales. Extremely strong aptitude to understand complex business processes and business objectives and capitalize on gained knowledge to create value for the business in the areas of Business Operation and revenue generation. Vision to transform an organization’s growth through introducing innovative Sales and Marketing plans & strategies.
Overview
32
32
years of professional experience
Work History
Asst. Vice President (Sales)
SRMB Srijan (P) Limited
Kolkata
07.2005 - Current
- Instrumentally piloting the all India sales operation of TMT Bars, Structural items & anti corrosive rebars in institutional & retail segment; managing the account of 1600 crores business per annum
- Leveraged sills in managing retail /channel sales operation including market mapping, brand planning (ATL/BTL), digital campaign, scheme finalization for retail partners, influencer meet planning, inventory & credit control, strategic elimination of competition, managing movement of sales force through automated software and CRM analysis
- Handling all India Franchise network operation.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Managed accounts to retain existing relationships and grow share of business.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Built relationships with customers and community to establish long-term business growth.
Regional Sales Manager (East)
Parkash Brassware Industries (Parko)
Kolkata
01.2003 - 06.2005
- Dexterously managed Channel and Project sales, developed branding policy, supervised After sales service, managed Credit Control, provided brand specification in civil projects, organized plumber meet, District wise and implemented target-oriented schemes among dealers
- Offering valuable sales solutions along with providing suggestions on profit improvements
- Analyzing the current growth rate of the company and planning a new strategy laid for augmenting the company’s sales turnover.
Sr. Territory Manager
SPL Limited (Somany Tiles)
Kolkata
12.1999 - 12.2002
- Efficaciously managed Channel sales management in Kolkata and entire state of Orissa, Direct Institutional sales, Project sales, Organizing Architect, Seminar & Mason meet
- Managed business segment including Sanitary ware dealers, Real estate developers & Builders, Govt
- Depts
- Such as CPWD /PWD/MES/ P&T, Interior decorators & Architects.
Sales Executive
Mangalam Timber Products Ltd.
Kolkata
06.1995 - 12.1999
- Instrumentally managed MDF Boards (Natural wood substitute) product and segments including Govt
- Depts.
Group Leader
Computer Point (I) Ltd.
Kolkata / Guwahati / Bhubneshwar / Siliguri
08.1992 - 05.1995
- Managed Computer, Allied Hardware & Software, Cordless Telephone products.
Education
BBA - undefined
Executive Certificate in Strategic Management - undefined
Skills
B to B sales
undefinedValues
- ACCOUNTABILITY
- INTEGRITY
- HONESTY
- LEADERSHIP
- TEAMWORK
Professional Courses
- Certificate on Successful Negotiation: essential strategies and skill, University of Michigan
- Certificate on Ferrous Technology, Pohang University of Science & Technology (S Korea)
- Certificate on Basic Metallurgy, Tata Steel
- Certificate on Primary Steel making, Tata Steel
- Digital Marketing- E Mail marketing, Search Engine optimization, Video Marketing, Social Media Marketing, Ad Words, Calcutta Web academy
Personal Information
Date of Birth: 05/02/71
Software
Logistics aid
Timeline
Asst. Vice President (Sales) - SRMB Srijan (P) Limited
07.2005 - Current
Regional Sales Manager (East) - Parkash Brassware Industries (Parko)
01.2003 - 06.2005
Sr. Territory Manager - SPL Limited (Somany Tiles)
12.1999 - 12.2002
Sales Executive - Mangalam Timber Products Ltd.
06.1995 - 12.1999
Group Leader - Computer Point (I) Ltd.
08.1992 - 05.1995
Bundelkhand University - BBA,
IIM – Kashipur - Executive Certificate in Strategic Management,
Similar Profiles
P PP P
P at PP at P
Maria PenaMaria Pena
Accounts Payable and Payroll Manager at PAccounts Payable and Payroll Manager at P
Manish ShuklaManish Shukla
Senior Business Analyst at Srijan Tech | A Material + CompanySenior Business Analyst at Srijan Tech | A Material + Company