Anirban Ganguly
delhi,Delhi
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
9
9
years of professional experience
Work History
DIGITAL ANALYTICS MANAGER
Leo Burnett
08.2022 - Current
- Setting up the Social Listening & ORM Team for Leo Burnett,Gurugram
- Setting up Robust Processes for Moment Marketing Identification & Day to Day Insights Monitoring
- Working on Category & brand space data to give actionable insights
- Participation in Pitches to gain more Listening/ Analytics Business for Leo Burnett
- Created custom dashboards and interfaces designed specifically to suit customer needs and priorities for optimal performance.
- Organized multiple simultaneous ongoing projects, delegating personnel and resources to optimally meet overarching business goals and minimize redundancies.
COMMAND CENTER LEAD
Grey Group
06.2020 - 07.2022
- Managing the Digital Listening Command Centre teams for Autumn Grey Gurugram region
- Relaunch of Dettol Foam Handwash Bottles through understanding consumer complaints & Pain Points
- Identified category trends through social listening.
- Working on Category & brand space data to give actionable insights
- Identify Moments for Brands like Durex & Make My Trip to leverage and Become the Top RTM Player
- Category reporting to help the Brand understand their TG Better
- Tools Used: Questionnaire / Survey Analysis (Google forms/ Survey Monkey), Trend Mapping (Euromonitor/Kantar/Mintel), Social Media Listening, Netbase, Google Analytics, Google Trends, Apify, Talkwalker, Unmetric, Locobuzz, Simplify 360, Konnect Insights, Tweet Deck
BUSINESS ANALYST
ITC Foods Division
04.2019 - 03.2020
- Restructuring the Command Center process for ITC Foods, ITC Hotels
- Training the new Team and setting up the reporting formats/ Structure
- Identifying Tools & Processes needed to optimize the process & working of the Listening & Insights Team
- Generated ad-hoc reports to evaluate specific business requirements.
Social Listening Lead
Wat Consult
06.2018 - 03.2019
- Team Building: Setting up the Command Center process for ITC Foods
- Identifying Tools & Processes needed to optimize the process & working of the Listening & Insights Team
- Help setup Category Study/ Monthly Report Formats with Actionable Insights
- Identified category trends through social listening.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
SOCIAL LISTENING LEAD
Autumn Worldwide
09.2016 - 04.2018
- Creating insightful reports from social, digital and secondary research, on brand, consumer, competitor and category
- Custom dashboards on listening tools to monitor the daily conversations around the brand and to measure the KPIs of a campaign
- Tracking the real-time performance of brand campaigns and product launches including consumer engagement and sentiment
- Applied effective time management techniques to meet tight deadlines.
- Identified issues, analyzed information and provided solutions to problems.
Education
CBSE -
Sri Chaitanya Junior College
01.2008
M.B.A - undefined
IEM College
01.2016
B.TECH - undefined
CV Raman College of Engineering
01.2013
Skills
- Consumer Insights
- Problem Solver
- Social Listening
- Training & Guidance
- Data integration
- Dashboard creation
- Report generation
- Adaptability and flexibility
- Data analytics
Tools Used
- Questionnaire / Survey Analysis (Google forms/ Survey Monkey)
- Trend Mapping (Euromonitor/Kantar/Mintel)
- Social Media Listening
- Netbase
- Google Analytics
- Google Trends
- Apify
- Talkwalker
- Unmetric
- Locobuzz
- Simplify 360
- Konnect Insights
- Tweet Deck
Hobbies
Cuber, Gaming
Languages
Hindi
Bengali
English
Timeline
DIGITAL ANALYTICS MANAGER
Leo Burnett
08.2022 - Current
COMMAND CENTER LEAD
Grey Group
06.2020 - 07.2022
BUSINESS ANALYST
ITC Foods Division
04.2019 - 03.2020
Social Listening Lead
Wat Consult
06.2018 - 03.2019
SOCIAL LISTENING LEAD
Autumn Worldwide
09.2016 - 04.2018
M.B.A - undefined
IEM College
B.TECH - undefined
CV Raman College of Engineering
CBSE -
Sri Chaitanya Junior College
Similar Profiles
Sofia Uboor GoriSofia Uboor Gori
Brand Services Director at Leo BurnettBrand Services Director at Leo Burnett
Abhinav JasraAbhinav Jasra
Sr. Brand Services Associate at Leo BurnettSr. Brand Services Associate at Leo Burnett
Michele GoodMichele Good
VP, Group Account Director at Leo Burnett Detroit (Publicis Groupe)VP, Group Account Director at Leo Burnett Detroit (Publicis Groupe)
Saloni GuptaSaloni Gupta
Process Specialist - for U.S.A and Canada at IDP Education India Pvt. Ltd.Process Specialist - for U.S.A and Canada at IDP Education India Pvt. Ltd.
Amitesh SinghAmitesh Singh
Manager at MakemytripManager at Makemytrip