Anirban Ghosh

Planning and Execution of Digital Marketing Strategies in different industry profiles such as Real Estate Developers and HRMS Consultants.

Skills and Knowledge:

• Digital Marketing Strategies • Lead generation • SEO Expert

• PPC Marketing • Social Media Marketing • Display Marketing

• Email Marketing • Remarketing • Website Strategy and design

• Quora Ads Manager • Linkedin Ads Manager • HootSuite

• Increasing of Website traffic, engagement and conversions through digital marketing strategies that include SEO, Promotion on social media channels, Remarketing and Email marketing, while reducing and maintaining the cost per acquisition - improving the ROI of the customer.
• Increasing of traffic, engagement and conversions through digital marketing strategies that include SEO, Promotion on social media channels, Remarketing and Email marketing.
• Handling the design, creatives and promotion of discount/offer coupons – increased the website traffic by 10%.
• Handling of Email Marketing – Customer engagement and promotional emailers – With an Open ratio of 20%-25%, and click through rate of 4%.
• Analysing and Optimising of Digital Marketing Campaign through different channels.
• Preparing reports of the Marketing Campaigns through Google Analytics and FB Pixels.
• Ideation of promotional strategies and activities through different Digital Channels.
• Creation of companies Social Media presence.
• Designing and Activation of project specific Website.

Planning, design, & Automation of marketing campaigns through different channels like push notifications, emails, Whatsapp and other Social Media Channels to drive user engagement & retention of Customers across India and international markets.

• Managed Execution of marketing campaigns for demand and supply using marketing tools such as Webengage and LSQ.
• Responsible for setting up CLM process for automated recurring campaigns and creating strategies for Renewal & Referral campaigns through segmentation of customer and positioning products and offers accordingly. Achievement of 45% renewal rate.
• Segmented communication based on the best channel according to region at user level through Push, Email, & WhatsApp to maximize reachability and cost reduction.
• Monitoring of campaign effectiveness with continuous tracking, analysis, & refinement of campaigns to maximise delivery and open rate, improving the conversion rate.
• Achieved and sustained Email domain reputation of 98% with ideation & implementation on email validation & effectively reducing bounce rate.
• Coordination and working closely with marketing and product teams to plan and build Automated journeys on WebEngage to achieve key business objective of Customer retention through streamlined customer engagement.
• Achieved a 12% increase in conversion for teams & 20% annual cost through optimization SMS content for these teams.
• Vendor Management, coordinating and maintaining strong relationships with vendors to get best services at lowest cost.
• Marketing budgetary control and monitoring of communication volume of campaign costs while ensuring best User experience.
• Cost analysis and implemented strategies to reduce cost of channels like emailer and WhatsApp for marketing communications. Achieved a monthly cost reduction of 45% for WA Channel and 15% for Email Channel.

• Acquisition and Retention of clients for new and repeat business within Mumbai Region, Relationship Management with Key Accounts of HNI developers ( 2 crore + marketing budget annually ) for helping in selling properties.
• Ad Space Selling on the Digital platform and provide the right marketing tools for Lead Generation to increase business revenue.
• Activation of Digital Marketing Campaigns and promotions through Facebook Ads and Google Ads.
• Overseeing and Managing of Marketing Campaigns for developers for Lead Generation from different digital channels.
• Monitoring, optimization and reporting of Campaign Performance on monthly basis.
• Lead Management of Data and Accounts, day to day sales activities over extensive use of Salesforce.
• Mentoring a team of 3 Sales Associates to achieve targets and ensure 100% Coverage of Assigned Territory

Key Achievements:

• Planned and Managed Runwal Digital Marketing Campaign for Lead Generation for the launch of new project 'Runwal My City', increasing the conversion rate of Lead to Site Visit by 14%.
• Awarded as the 'Most Valuable Player' twice for over achieving targets by 120% across India.

• Developed and planned Sales Strategies and Executed the same to meet monthly targets & goals Managed Data Analytics for Corporate Activations, Marketing Campaigns (BTL), Client Sourcing, Lead Generation.
• Worked on Lead Generation, Prospecting and pipeline management for different projects of Lodha Group.
• Converting prospects to Closures to generate revenue for the firm.
• Direct and Corporate Sales in the Launches and Pre-Launches of Lodha Group.
• Investor Management and Handling HNI Clients.