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ANIRBAN SAHANA
EVENT MANAGER
Kolkata,West Bengal
Summary
Dynamic marketing professional with over 9 years of diverse experience in marketing, client servicing, operations, implementation, business development, events, activation, brand strategy, corporate marketing, and social media marketing. Expertise in leading teams to drive successful marketing initiatives and business development strategies that enhance organizational performance. Demonstrated ability to resolve client inquiries effectively while fostering strong relationships through proactive engagement and anticipation of future needs. Recognized for exceptional organizational skills and leadership qualities that inspire teams to achieve excellence and continuous growth.
Overview
9
9
years of professional experience
1
1
Language
Work History
Sr. Manager - Marketing
Fashion TV
06.2025 - 08.2025
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Provided strong leadership to enhance team productivity and morale.
Manager- Client Servicing
Aybaby Events Pvt. Ltd.
02.2024 - 06.2025
- Serve as the primary point of contact between clients and the internal team for all event, BTL, activation, and branding projects.
- Understand client objectives, brand guidelines, and campaign goals to deliver strategic and creative solutions.
- Lead end-to-end execution of events and BTL activations—from briefing, planning, budgeting, fabrication, and vendor coordination to on-ground supervision.
- Prepare detailed proposals, presentations, cost estimates, and project timelines.
- Coordinate with design, production, operations, and finance teams to ensure seamless project execution.
- Ensure timely delivery of all client requirements with high standards of quality and brand consistency.
- Maintain strong client relationships through regular communication, updates, idea sharing, and problem resolution.
- Identify opportunities to upsell or cross-sell services such as activations, retail branding, canters, events, and digital extensions.
- Manage project budgets, track expenses, and ensure cost-efficiency without compromising quality.
- Prepare post-event reports, MIS, and performance evaluations for clients.
- Monitor market trends, competitor activities, and new BTL/event innovations to bring fresh ideas to clients.
- Supervise on-ground event teams, promoters, vendors, and fabrication partners.
- Ensure compliance with safety, permissions, licenses, and vendor agreements.
- Support business development by participating in pitches and developing impactful client-facing materials.
Implementation Specialist
Connect2Clinic (Alkem Laboratories)
08.2022 - 02.2024
Manager Marketing
APT Medical Services
01.2022 - 07.2022
Success Manager
Docon Technologies
09.2021 - 01.2022
Senior Executive Marketing
Quadra Medical Services Pvt. Ltd.
06.2016 - 09.2021
- Solving all queries and requirements of clients and resolving them.
- Mentoring and solving queries and providing resolutions through research and development.
- Adhering to the quality guidelines as per the standards laid down by the client and organization.
- Providing training and support to juniors related to Product & Services and Soft Skills.
- Monitoring continuously & following up with clients.
- Making strategy for financial year for better growth of business.
- Keeping follow-up with competitors for better opportunities in growth for company.
- Handling various activities like brochure and leaflet making & designing, corporate client’s agreement making, digital marketing in social media platform like Instagram and Facebook, creating and designing posts for social media and standee/banner.
Education
Digital Marketing - Digital Marketing
NIHT
Kolkata01.2020
M.Com - Accounting And Finance
Vidyasagar University
Kolkata02-2018
B.Com - Accounting And Finance
Calcutta University
Kolkata04-2015
12th - Accounting And Finance
C.I.S.C.E
Kolkata05-2012
10th - General Studies
C.I.S.C.E
Kolkata04-2010
Skills
Smart working, ability to get along with people
Good analytical skill and positive attitude
Strong communication, presentation, and client-handling skills
Ability to multitask and manage multiple projects with timelines
Deep understanding of events, activations, retail visibility, and BTL marketing
Creative thinking with a problem-solving attitude
Proficiency in MS Office / Google Suite; familiarity with presentation tools
Ability to lead teams and manage external vendors effectively
Strong negotiation and budgeting skills
Interests
DECLARATION
I hereby declare that all the details mentioned above are in accordance with the truth and fact as per my knowledge and I hold the responsibility for the correctness of the above mentioned particulars.
Timeline
Sr. Manager - Marketing
Fashion TV
06.2025 - 08.2025
Manager- Client Servicing
Aybaby Events Pvt. Ltd.
02.2024 - 06.2025
Implementation Specialist
Connect2Clinic (Alkem Laboratories)
08.2022 - 02.2024
Manager Marketing
APT Medical Services
01.2022 - 07.2022
Success Manager
Docon Technologies
09.2021 - 01.2022
Senior Executive Marketing
Quadra Medical Services Pvt. Ltd.
06.2016 - 09.2021
Digital Marketing - Digital Marketing
NIHT
M.Com - Accounting And Finance
Vidyasagar University
B.Com - Accounting And Finance
Calcutta University
12th - Accounting And Finance
C.I.S.C.E
10th - General Studies
C.I.S.C.E