Anirban Shee
Kolkata
Summary
Accomplished in campaign development, branding strategies and ad management. Bring deep understanding of customer buying habits, advertising policies and creative design developed over 5 years in field.
Overview
5
5
years of professional experience
7
7
Certificate
Work History
Social Media Campaign Manager
Homesfy Realty Ltd.
08.2019 - Current
- Execute and perform lead generation campaigns for A+ real estate developers like Shapoorji, Lodha, Raymond Realty, Godrej Properties & more with 15-20% better CTR Rates (Industry Standard) & a CPR 10-15% lower than Industry Standard.
- Leading the strategic planning and execution of marketing programs across all digital channels, including but not limited to the website, landing pages, SEM, PPC, ebooks/whitepapers, retargeting, & social media
- Creating dashboards, data visualizations, campaign and budget utilization, and performance reports.
- Design, build and maintain a presence on social media platforms like Facebook, Instagram, Twitter & Telegram.
- Basic copyrighting for ad copies & social media copies and internal articles shared with clients & business partners.
Independent Marketing Consultant
Stonesoup
12.2020 - 05.2021
- Directed and coordinated marketing activities and policies to promote products and services.
- Created customized marketing materials to increase product awareness.
- Studied demographic data to determine optimal targets, competitor offerings, and tactics for persuasion.
- Collaborated with product development team to effectively modernize and update promotions.
- Creating sales funnel campaigns on social media platforms for E-commerce sites with ROAS of 2.5X
- Monitored traffic data and made adjustments to marketing campaigns, resulting in 50% increase in quality traffic and 20% increase in sales.
Content Moderator & Bug Tester
Xiaomi Technology India Ltd
12.2014 - 05.2016
- Edited and sourced images and videos using Adobe Photoshop and Illustrator.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Approved, reviewed, and edited content flowing to website, approving over 10 pieces of content per week.
- Monitored resolution of bugs, tested fixes and helped developers tackle ongoing problems by providing QA perspective.
- Operated under Agile and Scrum frameworks to complete releases every month and well-organized sprints.
Education
P.GD.M - Marketing Management
All India Management of Education
Pune2020
B.Com (H) - Accounting And Business Management
University of Calcutta
Kolkata2017
Skills
- Marketing Automation
- Content Strategy
- Excellent Multitasking
- Critical Thinking
- Investor Relations
- Channel Marketing
- Lead Generation
- Audience Segmentation
Tools
- FB Business Manager ★★★★★
- Zapier Automation ★★★★⚝
- Google My Business ★★★★⚝
- Snov.io ★★★⚝⚝
- Google Sheets ★★★⚝⚝
- Jotforms ★★★⚝⚝
- Google Keyword Research ★★★⚝⚝
Timeline
Independent Marketing Consultant
Stonesoup
12.2020 - 05.2021
Social Media Campaign Manager
Homesfy Realty Ltd.
08.2019 - Current
Content Moderator & Bug Tester
Xiaomi Technology India Ltd
12.2014 - 05.2016
P.GD.M - Marketing Management
All India Management of Education
B.Com (H) - Accounting And Business Management
University of Calcutta
Certification
- [Meta E blueprint Learning] Build an Online Business Presence With a Facebook Page.
- [Meta E blueprint Learning] Campaign Performance with Ads Manager
- [Meta E blueprint Learning] Measuring Creative Effectiveness
- Google Ads Display Certification
- Google Campaign Manager Certification Exam
- Email Marketing Certified by Hubspot Academy
- Creating Effective Dashboard in Google Data Studio
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