ANIRUDDHA DEB
New Delhi
Summary
Dynamic and results-driven Global Marketing & Advertising Leader with 22 years of experience in driving business and brand growth across diverse sectors such as FMCG, Consumer Durables, Telecom, QSR, Banking, Automobiles, and ITES in Asia. Proven track record of successful brand launches and market entry strategies, exemplified by the launch of SE Asian brand Mobiistar in India, achieving over INR 120Cr revenue in just 7 months and securing a top 10 market position within the launch year. Extensive international experience, including 4 years leading Unilever brands globally in Thailand and Singapore. Currently serving as the CEO of NGAGE 360 - SSL Wireless for South Asia, spearheading business growth in the region from Dhaka, Bangladesh.
Overview
23
23
years of professional experience
3
3
Languages
Work History
CEO
NGAGE 360
06.2024 - Current
- Company Overview: Data & AI Driven Digital Marketing and Communications
- Leading a team of 20, driving overall management, operations, and P&L responsibility, while spearheading organizational growth.
- Achieved 2x Gross revenue in 6 months from 5 Cr to 10 Cr INR.
- Developed and implemented a successful market entry strategy into 3 new countries – EU, The Middle East & Thailand), which included strategic partnerships with local entities and launching targeted marketing campaigns.
- Driving the digital transformation of the parent company – SSL Wireless.
- Data & AI Driven Digital Marketing and Communications
EVP & Head of Business Management
DDB Mudra Group
04.2022 - 06.2024
- Company Overview: A Omnicom group company – Advertising and marketing agency
- Spearheaded P&L responsibility and client relationships, driving both organic and inorganic revenue growth as Head of Business Management.
- Led all key business, including McDonald's, Royal Enfield, Kent, Pernod Ricard, Reebok, H&M, Omega, and Gentari, across mainline, digital, and integrated marketing.
- Mentored and developed a high-performing team of 15 account management professionals.
- A Omnicom group company – Advertising and marketing agency
Sr. VP & Executive Business Director
Wunderman Thompson
01.2020 - 04.2022
- Company Overview: A WPP Group company – Advertising and marketing agency
- Held dual leadership roles as Senior Vice President at Wunderman Thompson and Branch Head at ADK Fortune, both part of the WPP Group.
- Led P&L responsibility, driving both organic and inorganic revenue growth.
- Managed and mentored a high-performing team of over 20 professionals across Client Servicing, Creative, Planning, and support functions.
- Achieved the highest agency rating from Wipro in 5 years, resulting in annual performance-based incentives for the agency.
- A WPP Group company – Advertising and marketing agency
Chief Marketing Officer
Mobiistar
08.2018 - 08.2019
- Company Overview: Smartphone Brand from Vietnam
- Successfully launched a Vietnamese smartphone brand in India from scratch in 2018, achieving top 10 market position – GFK – within the first year.
- Spearheaded the development and execution of a multi-channel marketing strategy, including online flash sales, digital marketing, influencer marketing, ATL campaigns, and a rapid expansion of the distribution network across India.
- Drove significant revenue growth, exceeding INR 120Cr+ within 7 months of launch.
- Established a strong online presence, achieving top 5 YouTube subscriber base in the mobile phone category.
- Led the development and implementation of a robust offline sales network, reaching 50k+ retail outlets within the first year.
- Smartphone Brand from Vietnam
Vice President - Integrated Services
Cheil Worldwide
01.2015 - 08.2018
- Company Overview: Part of the Samsung network – South West Asia region
- Led the Samsung Handheld Products business – Mobile phones, tablets, phablets – across the South West Asia region.
- Oversaw all launches & integrated brand and product communication, including Brand, ATL, Digital, Corporate, and CSR initiatives.
- Achieved significant brand recognition, contributing to Samsung being ranked among India's top 5 most trusted brands twice during my tenure – Brand Equity.
- Part of the Samsung network – South West Asia region
Vice President & Business Head
Publicis Worldwide India
06.2013 - 01.2015
- Company Overview: Advertising agency
- Led a vast cluster of businesses including FMCG brands – Nestle, United Biscuits along with WeChat, Maruti Celerio, Swift, Apollo tyres & Subway billing over 15 Cr non-media revenues.
- Advertising agency
Vice President & Business Head
Ogilvy
02.2012 - 06.2013
- Company Overview: Advertising agency
- Successfully led and grew key accounts including Vodafone, KFC, Ministry of Tourism, Godfrey Phillips, Usha International, Kohler, and JSPL, generating over 15 Crores in non-media revenue.
- Advertising agency
Regional SE Asia Business Director
MullenLowe Lintas Group
02.2002 - 03.2012
- Company Overview: Advertising agency
- Started career at Lowe Lintas, spending over a decade in India, Thailand & Singapore.
- Took charge as Regional SE Asia Business Director at Lowe Bangkok, leading Regional Unilever businesses – Detergents, Oral Care, Deodorants – across Asia.
- Led Regional and Global Unilever accounts, heading teams in multiple Asian markets – Vietnam, Indonesia, Malaysia, Philippines, India.
- Led regional project planning and negotiation, overseeing F2s and team assignments across the region.
- Successfully delivered all Unilever global projects on Laundry and Oral Care for Asia, AMET, and LATAM regions, collaborating with global teams in Singapore, Brazil, the UK, and Madrid.
- Under my leadership, the team won the maximum accolades from a single office within the network through outstanding advertising on Detergents & Deodorants – Cannes: gold & bronze; Adman: gold; Clio: gold & bronze and more.
- Achieved an Unilever global rating of 6/7 consecutively for 4 years 2008 – 2011 in our business & region, the highest rating awarded by Unilever on Detergents globally.
- Advertising agency
Education
MBA - Marketing & Advertising
SVKM's Narsee Monjee Institute of Management Studies
Bachelor of Arts - Hons.
Kirori Mal College
New Delhi, IndiaAISSCE - undefined
Modern School
Skills
- Strategic Leadership
- Brand Building
- Business Strategy
- P&L Management
- Agency Leadership
- Digital Marketing
- Leadership and people development
Accomplishments
- Led the integrated marketing communications for McDonald's which grew their business from 900Cr. to 1500Cr. in 2 years.
- Clocked a revenue of INR 120Cr+ within 7 months of brand launch in India and achieved top 10 market position within the 1st year.
- Achieved the highest agency rating ever given by Wipro in 2020-21.
- Achieved an Unilever global rating of 6/7 consecutively for 4 years (2008-2011) in our businesses in the SE Asia region.
Achievements Recognition
- Member of the Jury, McDonald's global rating process for all Asia business units, 2023
- Member of the Jury, Mumbrella Asia Awards, 2019
- Nomination, Top 100 Marketing & Advertising Companies Award, held by Madcon Dubai, 2019
- Ogilvy Hero award, Best Integrated campaign for the year on KFC, 2013
- Cannes Young Star, Chosen as the Cannes Young Star for the festival & creative training workshop, by Lowe Lintas, Thailand
- Agency Excellence Award, Exemplary creative contribution by LG Electronics
- Cannes Silver Glass Lion, Won as a part of the core team for our exemplary work on Samsung CSR
Timeline
CEO
NGAGE 360
06.2024 - Current
EVP & Head of Business Management
DDB Mudra Group
04.2022 - 06.2024
Sr. VP & Executive Business Director
Wunderman Thompson
01.2020 - 04.2022
Chief Marketing Officer
Mobiistar
08.2018 - 08.2019
Vice President - Integrated Services
Cheil Worldwide
01.2015 - 08.2018
Vice President & Business Head
Publicis Worldwide India
06.2013 - 01.2015
Vice President & Business Head
Ogilvy
02.2012 - 06.2013
Regional SE Asia Business Director
MullenLowe Lintas Group
02.2002 - 03.2012
AISSCE - undefined
Modern School
MBA - Marketing & Advertising
SVKM's Narsee Monjee Institute of Management Studies
Bachelor of Arts - Hons.
Kirori Mal College
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