ANIRUDDHA KHOLE

A versatile professional having 24+ years of profound experience in Program Management, Business Strategy Planning, Go-to-Market Strategy, Channel Management, Key Account Management, System Analysis, IT Testing, Consumer Insights, Campaign Management, Market Research, Change Management, Incident Management, Risk Management, and Team Management in an organization of high repute.

• Strategic GTM Leadership: Championed the development and execution of a comprehensive GTM strategy, resulting in a 30% increase in brand awareness and a 20% boost in sales pipeline YOY for SAP and Oracle Servicelines for MENA and APAC regions.
• Team Management: Managed a cross-functional team of 15+ sales and marketing professionals, achieving a 15% increase in team productivity through implementing AI tools and agile methodologies.
• Business Strategy & Pre-Sales Management: Directed service line business strategies, pre-sales initiatives, and RFP/proposal management for Oracle and SAP practices in APAC and MENA markets.
• Key Account & Channel Management: Managed key accounts and SAP channel partnerships, implementing Account-Based Marketing (ABM) to enhance engagement with strategic accounts in the MENA region.
• Pipeline Development: Designed and executed GTM plans, generating a $5M sales pipeline in India and the Middle East; drove GTM activities for SAP, Oracle, SumTotal, and Automation Anywhere across APAC.
• RPA Excellence: Established and mentored a Center of Excellence (CoE) for Automation Anywhere, overseeing a team of certified professionals to strengthen the RPA practice.
• Innovative Marketing Solutions: Enhanced CRM processes, implemented marketing automation via Salesforce CRM, and formulated supply chain solution strategies for enhanced customer success.
• Customer-Centric Insights: Developed dashboards, playbooks, and business case analyses, enabling data-driven decision-making to support customer success programs and recommend tailored solutions.
• Digital Marketing and Customer Success: Orchestrated a complete overhaul of the company's digital marketing strategy, leading to a 35% increase in website traffic. Conducted detailed market research and competitive analysis, which informed strategic decision-making. Launched a successful customer success program that reduced churn in key MENA accounts.