Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
ANIRUDDHA MUKHERJEE

ANIRUDDHA MUKHERJEE

Sales & Marketing
Kolkata,WB

Summary

Pioneer Channel Head - East With 16 years of qualitative experience in Banking Insurance Equity Market Team Management Seeking responsibilities in sectors like Telecom, FMCG,Banking & Retail A strategic thinker with a flair for charting out strategies for sales & channel management and contributing towards enhancing business volumes & growth and achieving profitability norms. Expertise in designing alternate channel partners for achieving the objective of organization. Possess excellent interpersonal, analytical, troubleshooting and team building skills with proven ability in establishing quality systems / procedures and planning / managing resources. AREA OF EXPOSURE Business Development / Marketing Recruit Corporate Partner for the company for generating business through them. Handle a region, Generate business through Acquisition Managers, Revenue Managers for the company. Involves recruitment, coordination of activities & managing the sales force to reach the target Channel Management Establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and achieve the target. Monitoring channel sales and marketing activities, implementing effective strategies to maximize sales and accomplish revenue. Providing assistance to channel partners by conducting training programmes , ensuring delivery of quality products & services in the market. People Management Recruiting, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of Region targets. Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations.

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

19
19
years of professional experience
16
16
years of post-secondary education
3
3
Language
1
1

Multi-channel marketing experience

Work History

Channel Head

Pramerica Life Insurance Ltd
Kolkata , West Bengal
10.2020 - Current
  • Handling Team: 9 Sales Managers
  • Products Handled: Life Insurance
  • Key Responsibilities:
  • Making Region Into overall profit through branches and Channel partners
  • Managing Region cost as a whole
  • Organized Training & motivating program towards Team Member
  • Outdoor Activities with channel partners location
  • Interacting and conducting regular activities through SM’s in different core location
  • Day-to-day reporting to Territory Level on current proposition
  • Comparison and fact finding on the basis of performance of SM’s
  • Preparing Region productivity report
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Developed and maintained courteous and effective working relationships.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Identified issues, analyzed information and provided solutions to problems.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record.
  • Developed team communications and information for meetings.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
  • Conducted research, gathered information from multiple sources and presented results.
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Participated in team-building activities to enhance working relationships.
  • Increased customer satisfaction by resolving issues.

Regional Sales Head

Master Capital Services Ltd
12.2015 - 09.2020
  • Handling Team: 5 Area Managers 3 Branch Managers & 110 Relationship Manager
  • Products Handled: Home Loan, Loan against property ,Mutual Funds, Insurance
  • Key Responsibilities:
  • Making Region Into overall profit through branches and Channel partners
  • Managing Region cost as a whole
  • Organized Training & motivating program towards Team Member
  • Outdoor Activities with channel partners location
  • Interacting and conducting regular activities through ASM’s in different core location
  • Day-to-day reporting to Territory Level on current proposition
  • Comparison and fact finding on the basis of performance of ASM’s & SM’s
  • Preparing Region productivity report

Product Manager

Aditya Birla Money Ltd
03.2010 - 12.2015
  • Handling Team: 14 Business Development Managers
  • Products Handled: Home Loan, Loan against property, Mutual Funds, Insurance
  • Key Responsibilities:
  • Making Region Into overall profit
  • Managing Region cost as a whole
  • Interacting and conducting regular activities through BDM’s in different core location
  • Day-to-day reporting to Territory Level on current proposition
  • Comparison and fact finding on the basis of performance of BDM’s
  • Preparing Region productivity report.

Sr. Sales Manager

ICICI Securities Ltd
04.2007 - 03.2010
  • Online Share Trading Account, NRI Account, Overseas Trading a/c, Loan against Property, Loan against Security, Mutual Fund a/c,Insurance
  • Significant Highlights:
  • During the tenor acquired average 350 online 3in1 accounts on monthly basis
  • Ranked among top 3 in most of the contest held all over India.

Relationship Manager

Bajaj Allianz Life Insurance Co Ltd
11.2005 - 04.2007
  • Handled: Life Insurance
  • Significant Highlights:
  • Volume business of Rs20 Lakhs per month from a broker
  • Recruited 7 Dsa’s in a single month.

Relationship Executive

ICICI Bank Ltd
06.2003 - 11.2005
  • Home Loan, Business Loan, Cash Credit, Letter of Credit, Bank Guarantee
  • Significant Highlights:
  • Generate business of 1.65cr in the joining month
  • Got a Promotion from DRE to RE within 8 month
  • Good relationship with the Importer & Exporter, C.A’s.

Education

Graduate - Commerce

University of Calcutta
Kolkata, WB, INDIA
04.2002 - 07.2005

Higher Secondary - Commerce

Taki House
Kolkata WB INDIA
04.2000 - 04.2002

Madhyamik - General Studies

Taki House
Kolkata WB INDIA
03.1990 - 03.2000

MBA - Marketing

Symbiosis
Pune Maharashtra
04.2022 - Current

Skills

    Channel management

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Software

Working knowledge of word, Excel, Power Point ect

Timeline

MBA - Marketing

Symbiosis
04.2022 - Current

Channel Head

Pramerica Life Insurance Ltd
10.2020 - Current

Regional Sales Head

Master Capital Services Ltd
12.2015 - 09.2020

Product Manager

Aditya Birla Money Ltd
03.2010 - 12.2015

Sr. Sales Manager

ICICI Securities Ltd
04.2007 - 03.2010

Relationship Manager

Bajaj Allianz Life Insurance Co Ltd
11.2005 - 04.2007

Relationship Executive

ICICI Bank Ltd
06.2003 - 11.2005

Graduate - Commerce

University of Calcutta
04.2002 - 07.2005

Higher Secondary - Commerce

Taki House
04.2000 - 04.2002

Madhyamik - General Studies

Taki House
03.1990 - 03.2000
ANIRUDDHA MUKHERJEESales & Marketing