ANIRUDDHA SINHA

Senior Brand, Marketing & Business Leader with 25+ years of experience driving growth, premiumisation, and transformation across Building Materials, Construction Solutions, Retail, FMCG, Foods & Beverages, Media and Consulting. Proven expertise in brand-led revenue growth, GTM re-architecture, portfolio expansion, and large-scale P&L ownership. Known for transforming brands into growth engines, integrating digital and data into the sales funnel, and building high-performing teams aligned to culture, governance, and long-term enterprise value. Leads digital growth as an integrated revenue engine, combining channels, CRM, data backbone and consumer experience to drive measurable business outcomes. Diligent professional with proven track record in strategic leadership and organizational growth. Expertly managed large-scale projects, driving significant improvements in operational efficiency. Demonstrated excellence in team leadership and financial oversight.

"Listen to your customers, not your competitors."

• Led Corporate Brand Transformation from Lafarge to Nuvoco, achieving zero loss in volumes and sustained NPS / CSAT scores.
• Drove 100% premium volume growth for cement brand Concreto by transitioning from celebrity-led branding to product-led value propositions.
• Improved Lafarge Brand Equity Index from 3.6 to 5.0, placing the brand in the top 8% of the scale.
• Delivered ₹250 Cr revenue per annum in P2P Toll Manufacturing at Walplast; scaled Decorative Paints and OPC portfolios.
• Owned and managed ₹200 Cr+ annual marketing budgets, balancing brand investment and performance outcomes through data-led decisions.
• Built CRM & loyalty ecosystems enrolling 25,000+ influencers and channel partners, materially improving CX / CSS scores.
• Leveraged digital attribution through owned assets in launch year to deliver ₹4.5 Cr online revenue, 3L+ social followers, and 1.2 Mn website visits.
• Homesure conferred as 'Brand of the Year 2025' in building materials under Most Admired Brand category.

Why brand trust is key in the construction material industry 

https://www.firstpost.com/business/why-brand-trust-is-key-in-construction-material-industry-13753921.html

Using the Latest Technology to Give Better Experience 

https://www.buildingmaterialreporter.com/influencers/articles/using-the-latest-technology-to-give-better-experience

Campaign Strategies that Redefine Consumer Engagement in the Building Materials Industry

https://tribunenewsline.co/campaign-strategies-that-redefine-consumer-engagement-in-the-building-materials-industry/

Role of Distributors and Influencers in Construction Materials Marketing

https://business.republicnewsindia.com/the-role-of-distributors-and-influencers-in-construction-materials-marketing/ 

Enhancing Customer Satisfaction

https://media.biltrax.com/enhancing-customer-satisfaction-lessons-from-aniruddha-sinha-walpast-products-pvt-ltd/  

Digital Transformation in Construction Leveraging Online Platforms

https://archive.adgully.com/digital-transformation-in-construction-leveraging-online-platforms-145844.html 

Leveraging the Power of Content Marketing to Educate Consumers on Sustainable Construction Material

https://www.passionateinmarketing.com/leveraging-the-power-of-content-marketing-to-educate-consumers-on-sustainable-construction-materials/