Anirudh Binnani

Presently Working

• Leading overall operations for category launches
• In less than 10 months, have launched ~250 creators, and education partners in multiple categories
• Led team to reduce overall TAT of partner launch from 4 days to less than 24 hours
• Involved from Day 0 of the launch of the platform business (new business vertical)
• Enforced use of required processes and tools for overall creator's management
• Drove efficiency improvement through continued process refinement and data analysis
• Facilitated strategy development and planned with cross-functional teams
• Joined business development meetings and supported market outreach plans to improve productivity
• Initiated and conceptualised creator's event at multiple cities to improve the business development funnel

Total Zomato Experience: 6 Years, 5 Months.

1 Year, 2 Months

• After achieving 100% recovery for volumes in Madhya Pradesh, was given a new assignment at the Central-strategy team at the corporate office to handle end to end operations in the remote servicing team at Zomato - Online Ordering (deliveries), which is the future of servicing in post COVID era
• Managing revenue for the business by planning, strategizing and executing operations to meet and exceed targets
• Cross teams interaction to create new processes, and automate existing ones to ensure merchant delight
• Maintained team flexibility and embraced change to adapt within dynamic markets.

1 Year, 1 Month

• Was given the assignment of scaling the Online Ordering market in Madhya Pradesh state which had a pre-existing order volume of 2x of my previous geography.
• Lead the entire Online Ordering operations for the state of MP encompassing (acquisitions, customer relations, logistics, brand creation consulting, revenue generation (ads, packaging, and visibility solutions), Z Kitchen operations, and support among others.
• Launched a new category in Zomato Markets (groceries) and scaled MP among the top 3 states in the country, in delivery of groceries & essentials contributing to ~10% of the orders in the category nationally.
• Built a sustainable and scalable team with MoM growth of 12% till Feb 2020.
• With the onset of COVID-19 priorities were re-aligned towards business recovery with September ending at 80% of Feb order volumes and GMV.
• Madhya Pradesh was one of the fastest geographies to scale back to 100% of Feb volumes by October 2020.
• Was actively involved in developing plans for key accounts across the state, managing their expectations, and contributing to client satisfaction.

7 Months

• Owned end to end city operations for the vertical of Online Ordering - Zomato in Coimbatore.
• Contribute towards the overall operational efficiency of Zomato's Online Ordering division and ensure implementation of strategy and enhanced operational elements - Sales, Merchant Acquisition, Account Management, User (or) Customer Acquisition, and Logistics/Delivery Operations.
• Increased Order volume by 50%, generating 27 lakhs per day revenue.
• Identified key revenue generating areas and improved unit economics by 38%.
• Managed consistent increase in order volume by controlling churn while aggressively hired to blitz-scale onboarding of new outlets
• Was recognised for my efforts by the founder of Zomato - Mr.Deepinder Goyal and was given a new assignment as State Head of MP.

3 Years, 8 Months

• Specialized in Hiring based on projected sales targets, Training new joiners and ground Sales teams
• Had one of the best Account Management teams with proven client retention rates PAN India recognized centrally.
• Grew revenue of Chennai by 3x during my stint as ASM to ~10 Crores.
• Was responsible for AOP tracking and managed projection for all 3 teams with a total of 30+ members
• Headed the Strategic Accounts Team, which managed High Value accounts accounting for ~50% of Monthly Ad Sales Revenue fo Tamil Nadu.
• Identifying Key market segments through data analysis and up-to-date information on upcoming opportunities.
• Established strong relationships with major accounts and key decision-makers to increase sales in a designated territory.

1 Year, 2 Months

• Develop and maintain a strategic plan to acquire/develop new business from Logistics, Insurance, Healthcare, Retail, and Financial & Accounting verticals in the global market.
• Establish and manage an effective Business Development team.
• Account mapping and Management, Relationship Management and Customer Mining.
• Maximized performance by monitoring daily activities and mentoring team members.

Total Vodafone Experience: 4 Year, 11 Months

2 Years

• Accountable for attaining the total national budgeted billed revenue target for the year, from the allocated set of accounts and maintaining subscriber base numbers from existing accounts.
• Driving fixed-line budget from a host of wire-line products like – MPLS, NPLC, ILL, IPLC & PRI and generating budgeted non-voice revenue from products like Toll-Free Services, Audio Conference, and other hosts of enterprise solutions.
• Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.

2 Years, 11 Months

• Ensuring visits to key accounts every month including meeting up with Higher ARPU customers and managing churn to less than 2.5% Maintaining high revenue churn is less than 0.25% and formulating effective strategies with a view to reducing churn.
• Maintained customer satisfaction scores/index of more than 90%
• Performed duties and provided service in accordance with established operating procedures and company policies.

2 Years, 10 Months

• Accountable for targeted sales achievement of Product portfolio as well as ensuring profitability.
• Forecasting monthly/quarterly sales targets, while maximizing the profit in assigned region and country.
• Developing and leading a team of professionals on a national level for marketing and achieving sales targets.
• Consulted with buyers to determine projected demand for products and services.