Anirudh Chaturvedi
(he/him/his)
Summary
With a robust track record spanning over 8.5 years , I am a seasoned and energetic leader with a focus on Digital Products , B2B Sales , and Growth strategies. My expertise is rooted in the technology and business landscapes, with a particular emphasis on the Hospitality and Retail sectors. As a strategic thinker and eloquent communicator, I have earned accolades for my exceptional performance, including the Top Performer of the Quarter (Q2-2022) at Adidas and the Top Sales Performer of the Quarter (Q1-2019) at SKIL. My experience and results-driven approach make me a standout candidate in driving business success
Overview
10
10
years of professional experience
4
4
Certifications
Work History
Product Owner – Omnichannel Promotion Services
Adidas
12.2023 - Current
- Orchestrated end-to-end creation and deployment of Talon.One, a versatile Promotion Engine , to drive top-tier promotional strategies for consumers in both digital and physical retail environments
- Pioneered the global rollout of Talon.One across five key markets, enhancing promotional capabilities on a worldwide scale
- Initiated and developed the Employee & Partner Discount product, integrating it with Talon.One to unify employee discount processes across all channels internationally
- Crafted and executed the product's strategic vision, overseeing process definition, project planning, solution architecture, consumer experience, roadmap, stakeholder engagement, and market launches
- Managed fiscal and capacity planning in alignment with the product's roadmap and objectives, ensuring optimal resource allocation
- Led a cross-functional team of 15, fostering an Agile environment to bolster communication, team cohesion, performance, and transparency
Product Owner – Global Pricing
Adidas
04.2022 - 12.2023
- Spearheaded the leadership of three pivotal digital products within the Global Pricing portfolio, emphasizing enhanced customer experience and robust revenue growth
- Directed the D2C Pricing product under a major Digital Transformation initiative, leveraging SAP S4 HANA to redefine and strategize business goals, revolutionizing the global pricing and markdowns landscape at every consumer interaction point
- Orchestrated the strategic rollout of pricing solutions in alignment with critical market go-live schedules, ensuring seamless global adoption
- Championed the Pricing Infrastructure product, overseeing enhancements and daily operations of the SAP Retail solution to elevate customer experience and sales performance across Adidas worldwide
- Drove the implementation of the Markdown Optimization (MDO) tool in North American and European markets, optimizing sales strategies and pricing decisions for Factory Outlet articles, with plans for expansion to all global markets
- Led capacity planning efforts, both internally and externally, aligning with the product roadmap and objectives, and meticulously planned product launch strategies, pilot testing, and feedback sessions
- Managed a cross-functional team of 10, utilizing agile project management methodologies to foster effective communication, team cohesion, performance management, and transparency in practices
Senior Manager - Corporate Sales
SKIL Corporate Travel
09.2018 - 01.2021
- Surpassed both individual and team monthly sales objectives consistently
- Drove a 200% surge in revenue within 18 months by securing high-value clients from previously untapped sectors
- Managed a diverse client portfolio, delivering tailored business solutions that contributed over INR 4 Crore to the annual bottom line
- Orchestrated stakeholder engagement, ensuring seamless CXO-level interactions and relationship management
- Spearheaded client-focused events, leading ad-hoc project teams to exceed service expectations and achieve client satisfaction
- Championed initiatives to elevate the Net Promoter Score, implementing strategies focused on customer experience enhancement
- Led a dynamic team of 4 in strategic planning, setting clear goals, optimizing performance, and refining territory management
- Accountable for establishing the team's quarterly objectives, monitoring growth KPIs, and streamlining operational processes
Sales Manager
Roseate Hotels And Resorts
07.2017 - 09.2018
- Spearheaded a Cluster Sales role, successfully achieving a combined sales milestone of INR 10 Crore for the fiscal year across Business and Luxury segments via strategic Sales & Marketing initiatives, enhanced market penetration, and robust account management
- Drove the company's RFP/RFI processes, establishing comprehensive SOPs for bid responses, orchestrating portal configurations (Lanyon/Sabre), and overseeing bid management, resulting in a fortified sales pipeline and increased repeat clientele
- Expertly managed sales budgets and KPIs for the sales team, ensuring alignment with corporate objectives and performance optimization
- Conducted in-depth market analysis, scrutinized sales reports, and leveraged historical data to accurately forecast revenue targets and capitalize on emerging market opportunities
Sales Account Manager
The Leela Palaces, Hotels And Resorts
11.2016 - 07.2017
- Drove significant revenue growth by managing major global accounts, securing sales targets of INR 13 Crore , and spearheading new business development resulting in INR 4 Crore through strategic account mapping and high-level CXO engagements within the fiscal year
- Expanded corporate account business internationally by cultivating overseas partnerships, enhancing sales via cross-selling initiatives, and directing a comprehensive airline portfolio, inclusive of managing crew RFP bidding processes
Sales Executive
Multiple (Marriott International & Shangri-La)
06.2014 - 10.2016
- Drove sales growth and market penetration by expertly managing both global and local accounts, while excelling in stakeholder management and rate negotiations
- Enhanced professional expertise through participation in comprehensive Sales, Business Development, and Account Management workshops, coupled with on-the-job training and certifications
Education
Master of Business Administration -
Indian Institute of Management
Lucknow, India 04.2001 -
International Immersion Program -
IESEG School of Management
Paris, France 04.2001 -
Bachelor of Science -
Institute of Hotel Management
Bengaluru, India 04.2001 -
Skills
Sales and Product Strategy
Stakeholder and Key Account Management
Product Planning and Roll Outs
Customer Acquisition and Retention
Consultative and Solution Sales
Performance Management and Process Excellence
Data-driven decision-making
Revenue Growth
Team Leadership
Certification
Certified Scrum Product Owner (CSPO), Scrum Alliance
Timeline
Product Owner – Omnichannel Promotion Services
Adidas
12.2023 - Current
Certified Scrum Product Owner (CSPO), Scrum Alliance
07-2023
Product Owner – Global Pricing
Adidas
04.2022 - 12.2023
Successful Negotiation: Essential Strategies, University of Michigan
08-2021
Sales Management Certification, HubSpot Academy
06-2021
Fundamentals of Digital Marketing, Google
04-2021
Senior Manager - Corporate Sales
SKIL Corporate Travel
09.2018 - 01.2021
Sales Manager
Roseate Hotels And Resorts
07.2017 - 09.2018
Sales Account Manager
The Leela Palaces, Hotels And Resorts
11.2016 - 07.2017
Sales Executive
Multiple (Marriott International & Shangri-La)
06.2014 - 10.2016
Master of Business Administration -
Indian Institute of Management
04.2001 -
International Immersion Program -
IESEG School of Management
04.2001 -
Bachelor of Science -
Institute of Hotel Management
04.2001 -