Anirudh Dhyani
Dehradun
Summary
Results-driven professional with eight years of cross-functional experience in operations, analytics, and data management. Proven track record in managing large-scale content workflows and operational strategies. Expert in data optimization, category expansion, and leveraging data-backed insights to drive business performance within fast-paced, product-driven environments.
Overview
8
8
years of professional experience
Work History
Assistant Manager - Content Operations
Magicpin
12.2024 - Current
- · Planned and executed content operations to onboard and enrich merchant data, optimizing workflows with SQL/BigQuery to transform raw supply into actionable insights, contributing to a 2-3% increase in daily merchant-to-funded conversion rates for 200-230 merchants monthly.
- Restructured merchant categorization systems to enhance user discovery, resulting in a 6.5% revenue increase from funded merchants across key categories, including Local Fashion, Pet Care, Healthcare, and Beauty.
- Collaborated with product and tech teams, using Python & Postman to test APIs for content workflows.
Team Lead - Content Operations
Magicpin
01.2023 - 11.2024
- Developed merchant and customer acquisition clustering logic for high-potential localities, resulting in 3,500 new customers monthly and 360 transacting merchants; these localities consistently rank among the top-performing areas.
- Analyzed merchant data alongside the search team to scale search logic and integrate user personalization based on search history and patterns; this drove cross-category voucher sales and achieved a 27% CTR on targeted customer notifications.
- Managed daily operations to enhance team efficiency and ensure smooth functioning of activities.
Senior Content Analyst
Magicpin
07.2021 - 12.2022
- Leveraged SQL to develop automated validation routines, reducing data duplication by 50% and streamlining the merchant creation flows.
- Owned the geo-tagging to establish 11,000+ unique location clusters, driving improved geographical data precision for the field and operations teams.
- Reviewed and validated merchant data for seamless integration into theplatform, enhancing overall data quality.
Senior Operations Associate
Magicpin
03.2020 - 06.2021
- Managed relationships for 25+ brand partners and resolved 300+ monthly customer escalations, facilitating seamless communication between brand team and customers.
- Oversaw order processing operations and facilitated MagicOrder rollout, ensuring timely execution and support.
- Implemented improvements in the home delivery process based on on-ground feedback, enhancing customer satisfaction and operational efficiency.
Operations Associate
Magicpin
12.2017 - 03.2020
- Managed the end-to-end lifecycle of merchant data for 100k+ merchants, utilizing internal systems to ensure 100% data reliability and operational efficiency.
- Managed end-to-end data reporting and conducted monthly operational reviews with subordinate managers to align operations with KPIs.
- Authored SOPs and drove operational improvements across teams in India and Indonesia.
Education
Bachelor of Arts -
Uttarakhand Open University
Pauri Garhwal, Uttarakhand01-2018
Higher Secondary -
Uttarakhand Board
Kotdwar, Uttarakhand01-2011
High School -
Uttarakhand Board
Kotdwar, Uttarakhand01-2009
Skills
- SQL (MySQL, BigQuery)
- Postman
- Microsoft Excel
- Data quality and cleansing
- Jira
- Confluence
- Sprint planning
- Team management
- Agile methodology
- Cross-functional collaboration
Timeline
Assistant Manager - Content Operations
Magicpin
12.2024 - Current
Team Lead - Content Operations
Magicpin
01.2023 - 11.2024
Senior Content Analyst
Magicpin
07.2021 - 12.2022
Senior Operations Associate
Magicpin
03.2020 - 06.2021
Operations Associate
Magicpin
12.2017 - 03.2020
Bachelor of Arts -
Uttarakhand Open University
Higher Secondary -
Uttarakhand Board
High School -
Uttarakhand Board