Anirudh Gupta

Financial Impacts

• Implemented cross-selling strategies which helped in income for Bajaj UPI business of 2Cr.
• Drove user acquisition efforts, resulting in 10% growth M.o.M in user base

Operational Excellence

• Planned & Executed the annual operating plan, achieving 150% in key performance indicators.
• Resolved bugs in CUG apps, ensuring a seamless user experience.

Customer Engagement:

• Launched a successful Refer & Earn program, contributing 3% organic growth.
• Maintained focus on customer satisfaction, resulting improvement in user engagement.

Business Planning & Transformation

• Strategized and implemented NTB customer acquisition strategy - forms ~ 30% of monthly acquisition
• Developed end to end DIY Journey to offer instant (< 5 min) digital credit card to customers
• Closely worked with various internal and external stakeholders – Risk, Analytics, IT, Operations, Sales, RBL Bank and Legal & Compliance

Product Strategy

• Improved ROAS by 65% by bringing down acquisition cost of cards from Rs 2800 to Rs 1800
• Ideated and executed lead capture program with Data team based on event, time session and visit that is captured in GA report, which increased sourcing of cards by 20%.
• · Collaborated with Analytics team to address problem with customer approval rate on NTB customer and proposed few regulatory policy changes which is expected to impact on sourcing of credit card by 10-15% in overall AOP.

Content Strategy and Engagement:

• Utilized A/B testing to optimize content relevance and posting times, resulting in 10% month-on-month improvement in engagement.
• Discussed ASO needs with client, implemented layout optimization, and achieved jump in app's ranking from 5th to 1st position on Google Play Store for targeted keyword.

Ad Campaign Management:

• Ran successful Google AdWords campaign, achieving cost per conversion of Rs 0.28, which was 30% less than optimal cost set for campaign.
  

Social Media Growth and Strategy:

• Defined and implemented group social media strategy, leading to growth of over 20% in community size.
• Leveraged understanding of Instagram algorithm, specifically around hashtags, resulting in 10% improvement in post reach.
  

• Handling end to end execution of projects related to Ad testing, Concept testing, Product testing, feasibility study based on different quantitative and qualitative methodology.
• Handled studies budgeted from 40 Lakhs to 1 crore.
• Redesigned data sources and questionnaires that helped improve fidelity of data analysis by 20% .
• Raised marketing and sales productivity through data and content analysis of online advertising program for Reliance that lead to increasing their revenue by 20% as compared to previous year revenue.