ANIRUDH PATHAK

What the company is: A hybrid e-commerce marketplace and logistics stack for the livestock industry, connecting farmers, FPOs, processors, traders, and institutional buyers across meat, seafood, eggs, and allied categories. The multi-platform layer includes AnimStok (a livestock marketplace) and AnimKart (commerce for pet and livestock products).

• Platform & Tech: Hybrid WordPress + React front-end; role-based dashboards (Sender/Transporter/Admin); protected routes; real-time shipment tracking with proof of delivery (POD); WhatsApp onboarding/approvals; multi-language UX.
• Category & Supply: Built B2B supply for meat, seafood, and eggs for HoReCa and distributors; structured price ladders and MOQ tiers; vendor onboarding and QA with SLA-backed deliveries.
• Exports: Opened lanes for frozen foods and livestock products; CIF/FOB pricing templates; reefer coordination, and documentation workflows for MENA/Africa buyers.
• Growth/GTM: SEO and content, Google Ads, and partner funnels; CRM hygiene and lead capture → WhatsApp journeys; account-based outreach for bulk buyers.
• Traction: 7,000+ products listed; 1,110+ clients onboarded; presence in 20+ countries (catalog and buyer network).
• Revenue: ₹50 lakh in Year 1 (topline).

• Key Role : Launch of India's first Non-League Professional Boxing League
• Business, Revenues & Sponsorship: Raised 300K USD investment and 200k USD of Sponsorship.
• Clients partnered : DafaNews, MG Motors, Everlast, DLF, PVR, Monin, Sportskeeda, Fortis Hospital & Ocean Beverages
• Marketing, Media & Content : Managed divisional marketing, advertising and new product development | Managed hi-end Event Execution and Live Broadcasting.
• Creating Media Value & Content | Digital & Marketing Head | PR supervision
• Sports Management : Handling and managing communications of the league Boxers, Boxing Events and dealing with Global & Indian Sports Bodies Networked with National and International Boxing bodies and promotions.
• Company Operation : Maintained P&L and shouldered corporate fiscal responsibility

• Key Role : CPS, PS & GAMING; MARKET : GLOBAL
• Interface with WW & AP Services Marketing teams to provide country-specific
• feedback and gaps to WW teams in terms of product, Messaging, pipeline, channels
• and strategy and execute Global Campaign
• Affiliate Campaign management across various digital platforms Ecommerce (Amazon,
• Snapdeal), Digital & Social Media Campaign Management (Planning, Deployment &
• Supervision), Content Management System (Percolate & Adobe Eloqua), Channel
• Marketing Campaign (Intel, Microsoft, Google)
• Spearheading the entire creative process from arriving at a brief to overseeing the
• creative and content development process across all the digital medium

• Brand Custodian, People interpreter, Innovative problem solver, and most importantly, Creative at heart.
• Enthusiastic Advertising and Marketing professional with 13 years of working with Top of Advertising agency - JWT, Mirum McCann, DDB Mudra.
• Worked in a wide spectrum of roles like ATL & BTL Campaign, Digital Marketing, Account Handling, Strategic Account Planning, New product launches, and various product promotions.
• Currently working as a Co-founder to a Sports start-up and as an independent consultant in the wide spectrum of Content, Sports, Advertising, Marketing & Gaming as a sector focuses on the growth & communication aspects of the companies & Brand.

• Key Achievement – Headed a separate business unit and achieved 5 CR revenue in a year.1
• Won New Business Pitches – Vedanta, Pan Bahar, McVities; Mayur Suitings & Network 18 - CNN IBN
• Brands – Godfrey Phillips India – Red & White, Network 18 Group – CNN IBN, IBN7, United Biscuits – McVities, and Pan Bahar.
• Brand Management
• Understanding the market within which the client/brand operates, garnering enough information on the category and setting up long term
• Goals for the brand and planning out the structure by which to get there.
• Single point of contact for the Client partners – Mindshare/ZO(Media),IMRB & Quantum(Research), Media2Win & Resutrix/22feet Tribal
• (Digital), BTL and Activation Team
• Brand Strategy
• Guiding the Planning and Brand team to develop Brand Heart, Positioning, and Tonality.
• Keep a close tab on all the research done on Brand – Brand Track, Consumer Deep Dive, and Consumer Insight, Link test – TVC Research, etc.

• Brand Handled – GSK Consumer Healthcare – Foodles, Horlicks Nutribic Biscuits, Horlicks Oats and Boost; UNICEF (Project – PMRDF)
• Key campaigns handled – Boost - Sachin Marathon Campaign (Milestone), Sweat Blue (Brand), Formula 1 (Brand) and Brand
• Campaign - Launch of Virat Kohli as a new brand ambassador
• Key Achievement – ‘Won GSK Spirit Award from Client’
• Understanding the market within which the client operates, garnering enough information on the category and setting up long term goals
• for the Brand and planning out the structure by which to get there
• Foreseeing the long term workability of advertising campaigns, possible loopholes and ways to overcome them
• Efficient management of a team to ensuring smooth workflow.
• Spearheading the entire creative process from arriving at a brief to overseeing the creative development process and pitching the
• campaign to the Client
• Actively planning & executing the advertising campaigns through coordination with various divisions heads at the client’s end
• Taking the brief beyond traditional mediums of advertising and generating ideas that cut through the clutter and connect to the customers
• Responsible for assisting all operations of the agency and keeping a tab on the competitive scenario with respect to the client’s business Understanding market research of the brands and take a note of necessary points to be actioned

• Key brands handled – Unitech, Dabur Honitus Cough Syrup & Balm, Colorbar Cosmetics, Spanco Telesystem & Solution and The Uppal’s Group

• Key campaigns handled – Dishtv - Brand Relaunch, HD campaign, Service campaign. Blackberry’s Clothing - Brand Relaunch, JPSI -
• Launch of Formula 1 Race Track and ESPN - Campaign for ACL
• Won New Business Pitches – Dishtv (DTH), ESPN, JPSI – Launch of F1 Track, Blackberrys Clothing and Monte Carlo (CLOTHING)