Anirudh Prasannan
Bangalore
Summary
Senior Manager with a strong record at Indegene, recognized among the Top 200 for the 'Great Manager Awards' and a 'Great Place to Work' certified Architect. Specializes in omnichannel strategy, client management, and talent development. Proven expertise in digital marketing and automation, leading to substantial revenue growth and operational optimization. Achievements include significant cost savings and enhanced service delivery through effective cross-functional collaboration.
Overview
14
14
years of professional experience
Work History
SENIOR MANAGER, OMNICHANNEL OPERATIONS
Indegene
Bengaluru
07.2022 - Current
- Spearhead and manage omnichannel operations for international pharmaceutical clientele, ensuring seamless integration and exceptional service delivery.
- Directed omnichannel operations for a global pharmaceutical client base, delivering integrated solutions and superior service.
- Mastered global client management, maintaining flawless operations across diverse channels for elite pharmaceutical firms.
- Crafted and implemented cutting-edge omnichannel pharma strategies, boosting customer engagement and driving revenue growth.
- Achieved process optimization, resulting in significant cost savings and enhanced operational efficiency.
- Spearheaded business development initiatives, successfully expanding operations to achieve aggressive financial goals.
REGIONAL MANAGER - EMEA & AMER
MarketOne International
11.2019 - 06.2022
- Spearhead a dynamic team of over 20 marketing automation specialists, including Consultants, Web Developers, and Solutions Engineers, leveraging platforms such as Eloqua, Marketo, and Salesforce Marketing Cloud to serve clients across EMEA and the Americas.
- Foster synergistic stakeholder engagement and cultivate strategic organizational alliances.
- Orchestrate comprehensive talent management, from recruitment and training to performance evaluations, while steering daily team operations.
- Build and nurture enduring relationships with a diverse clientele, ensuring prompt resolution of any challenges encountered.
- Champion the formulation and execution of corporate policies and goals to bolster operational continuity and enhance productivity.
- Direct the team's fiscal and resource allocation, set individual targets, and conduct meticulous quarterly performance reviews.
SENIOR PRODUCTION ANALYST
Epsilon
09.2017 - 10.2019
- Led full-cycle email marketing initiatives, utilizing sophisticated platforms like Harmony and Oracle Eloqua, to enhance client engagement.
- Customized email campaign strategies to align with varied client objectives, optimizing business performance.
- Facilitated detailed performance analyses with stakeholders, fostering an environment of ongoing enhancement and excellence.
- Earned multiple 'Rockstar of the Quarter' accolades for exceptional performance and dedication to the marketing team.
- Possess DMA Marketing certification and Oracle Eloqua 2018 B2B Master certification, demonstrating advanced marketing proficiency.
E-SPORT MANAGER
Decathlon Sports India
01.2017 - 07.2017
- Oversaw comprehensive management of the Fitness category at www.decathlon.in, encompassing pricing strategies, margin optimization, product assortment, and merchandising.
- Led the execution of all digital marketing campaigns, driving brand visibility and engagement.
- Acted as the primary liaison for the customer happiness team, directly resolving customer issues to ensure satisfaction.
- Implemented and maintained an Omni-channel presence across all Decathlon stores, integrating both physical and online retail for the fitness category.
- Served as a passionate ambassador for the sport, actively promoting its benefits and fostering community involvement.
CUSTOMER HAPPINESS OPERATIONS
Decathlon Sports India
03.2014 - 12.2016
TECHNICAL SERVICE ENGINEER
Caterpillar
03.2013 - 02.2014
QUALITY ANALYST
[24/7] Inc.
07.2011 - 03.2013
Education
BUSINESS ANALYTICS CERTIFICATION PROGRAM - Business Analytics
Great Lakes Institute of Management
Chennai01.2019
MBA -
Welingkar Institute of Management
Mumbai01.2017
BACHELOR OF TECHNOLOGY -
Sri Sairam College of Engineering
Bangalore01.2011
St. Josephs Pre-University College -
St. Josephs Pre-University College
Bangalore01.2007
New Horizon Public School -
New Horizon Public School
Bangalore01.2005
Skills
- Integrated marketing strategy
- Client relationship management
- Automated marketing solutions
- Operational process improvement
- Stakeholder collaboration
- Project coordination
- Strategic development
- Marketing execution
Languages
- English
- Malayalam
- Kanada
- Hindi
- Tamil
References
References available upon request.
Timeline
SENIOR MANAGER, OMNICHANNEL OPERATIONS
Indegene
07.2022 - Current
REGIONAL MANAGER - EMEA & AMER
MarketOne International
11.2019 - 06.2022
SENIOR PRODUCTION ANALYST
Epsilon
09.2017 - 10.2019
E-SPORT MANAGER
Decathlon Sports India
01.2017 - 07.2017
CUSTOMER HAPPINESS OPERATIONS
Decathlon Sports India
03.2014 - 12.2016
TECHNICAL SERVICE ENGINEER
Caterpillar
03.2013 - 02.2014
QUALITY ANALYST
[24/7] Inc.
07.2011 - 03.2013
BUSINESS ANALYTICS CERTIFICATION PROGRAM - Business Analytics
Great Lakes Institute of Management
MBA -
Welingkar Institute of Management
BACHELOR OF TECHNOLOGY -
Sri Sairam College of Engineering
St. Josephs Pre-University College -
St. Josephs Pre-University College
New Horizon Public School -
New Horizon Public School
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