Anirudh Sachdeva
Gurugram
Summary
Strategic and creative brand consultant with over seven years of experience in brand strategy, marketing communications, and business development. Proven track record of driving growth and engagement through market research, competitive analysis, and cross-functional leadership. Experienced in managing diverse teams, and delivering results across industries.
Overview
9
9
years of professional experience
Work History
Lead – Strategy & New Business
Sociowash
09.2022 - Current
- Collaborate with clients to develop brand strategies aligned with business goals.
- Conduct market research to analyze industry trends, target audiences, and competition for effective GTM and brand positioning strategies.
- Developed strategies for brands such as BMW, Kotak Mahindra Bank, Nestaway, 99acres, eBay, Aditya Birla, Fujifilm, IQOO, and more.
- Contributed to INR 35 million year-over-year in new business revenue through client acquisition and retention.
Marketing Manager
The Marcom Avenue and Ucanji
12.2020 - 09.2022
- Directed communication plans, GTM strategy, and supported sales efforts to achieve business KPIs.
- Led cross-functional teams of designers, marketers, and analysts.
- Implemented digital marketing strategies for TITAN, INSTAX, OPPO, and Crocs.
- Revamped TITAN CBG’s marketing to drive 18% revenue growth year over year.
Assistant Marketing Manager
ZunRoof Tech Pvt. Ltd
02.2018 - 12.2018
- Developed integrated marketing strategies to support business growth.
- Achieved 43% monthly lead growth through Facebook campaigns.
- Introduced drip email marketing that contributed 17% of the total sales.
Sales & Marketing Executive
Aegis Value Homes Limited
11.2016 - 02.2018
- Created sales pitches and promotional materials.
- I wrote radio advertising scripts and copy for social media.
- Collaborated with the social media team on communication strategy.
Education
Masters - Global Business Management
ESC Rennes School of Business
Rennes, France05-2021
Exchange Program - International & Corporate Business Strategy
Kozminski University
Warsaw, Poland01-2021
Skills
- Brand positioning strategy
- Go-to-market strategy
- Consumer journey development
- Digital marketing
- Market research
- Competitive analysis
- Team leadership
- Client relations
- Communication strategy
Languages
- English, Fluent
- French, Basic
Tools And Certifications
- Google Analytics
- IBM SPSS Statistics
- MS Project
Hobbies and Interests
- Bartending
- Basketball
- Table Tennis
- Reading Case Studies
Websites
Timeline
Lead – Strategy & New Business
Sociowash
09.2022 - Current
Marketing Manager
The Marcom Avenue and Ucanji
12.2020 - 09.2022
Assistant Marketing Manager
ZunRoof Tech Pvt. Ltd
02.2018 - 12.2018
Sales & Marketing Executive
Aegis Value Homes Limited
11.2016 - 02.2018
Masters - Global Business Management
ESC Rennes School of Business
Exchange Program - International & Corporate Business Strategy
Kozminski University
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