Summary
Overview
Work History
Education
Skills
Timeline
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Anirudha K N

Bengaluru

Summary

Experienced analytics professional with 12+ years of expertise in technology consulting, data analytics, and campaign management. Dedicated to serving product-based firms across diverse domains. Proven track record of leading analytical capabilities in the USA for over 8 years, utilizing strong business acumen and a data-driven approach to problem-solving and storytelling. Exceptional stakeholder management abilities, combined with excellent communication and technical skills. Recognized as a top influencer on LinkedIn.

Overview

2025
2025
years of professional experience

Work History

Associate Vice President, Wealth Management-HK

Citi
2 2024 - Current
  • Business Intelligence Senior Manager leading team of 5 for APAC and EMEA markets handling cross geographic teams delivering Data management and Data visualization solutions for Wealth business
  • Supervised the development of a centralized critical multi-dimensional cube/DataMart that supports strategic decision-making for supporting critical metrics and quick turnaround time on critical data requests as well reducing manual errors by 30%.
  • Awarded Best Performer by HK Country team for good Stakeholder Management and timely delivery of newly transitioned BI Reports
  • Ideated efficient and effective automation on existing regulatory reports which would eventually reduce any manual effort using RPA/SAS
  • Proactively lead and part of planning committee in multiple Citi AIM organizational initiatives aimed at improving knowledge on wealth products, Learning & Development activities with high participation from peers
  • Drove digital transformation efforts within the organization, leveraging emerging technologies to streamline workflows, improve communication channels, and enhance overall productivity.

Associate Director, Retail Analytics

Standard Chartered Bank
02.2022 - 02.2024
  • Managed team of 3 ensuring precise planning, successful execution, impeccable delivery, and optimization for key campaign touchpoints and meet quality control standards all within budget constraints
  • Collaborated with stakeholders to chart out campaign objectives, selection criteria, identify customers segments across multiple business units involving Credit Cards, Deposits and Customer Value Money on country analytics
  • Executed marketing campaigns for retail banking with focused approach on advance marketing targeting techniques using SAS coding such as direct marketing, Email Marketing and Tele-marketing campaigns on Retail Banking
  • Partnered with the team to identify key metrics and analyze the data across Credit Card life cycle starting from Application, Activation, Usage till deactivation.
  • Delivered immersive collateral to target audiences via right channels thus ensuring high customer retention rate and best-in-class campaigns
  • Extensive knowledge about the different data sources /Internal Datamart’s which helped the team during different crisis management situations
  • Analyzed and Monitored campaign performance KPIs and provided visualization of the data - top-level and detailed analysis using SAS-SQL, a holistic view both locally and globally to show how pre-campaign and post-campaign analytics helped improve effectiveness of campaigns
  • Created daily, weekly, and monthly MIS dashboards using Tableau for providing real time insights to more than 50+ business stakeholders for making Credit Card spend campaigns more effective by improving data driven decision making with 95% accuracy
  • Mentored subordinates to ensure quality of marketing data through data extraction, merging and cleansing using SAS; Also encouraged them to come up with compelling and engaging stories aligned to key themes for delivery of impactful campaigns
  • Achievement: Eliminated process issues within the team by onboarding and training 2 new subordinates to reduce backlog reporting/analysis within 45 days of starting employment
  • Thus, bringing in stabilization in process and quality of deliverables leading to 23% higher TAT

Lead, Business Analytics

Fidelity Investments
03.2019 - 01.2022
  • Identified business opportunity within campaign world in customer base of 18M
  • Optimized B2C Target audience list by building web-based application using Oracle, Python (Pandas, flask) and HTML, resulting in automation of 45% of manual effort
  • Reduced Marketing campaign specific expenses of $1.5M and improved click-thru-rate
  • Worked with cross functional teams - Data Scientist, Engineers, SMEs and Consultants and multiple stakeholders
  • Devised effective communication strategy by predicting target customer segment using AI models
  • Empowered Executive Leadership team with self-service dashboard to track business specific SLAs and KPIs to ensure campaigns reach right customers at right time
  • Work closely with key stakeholders in US to effectively plan regular deliverables within Campaigns world
  • Created project plan and training for fresh grads and interns on delivering projects and Campaign Management business respectively

Investment Data Analytics Analyst

Fidelity Investments
08.2015 - 03.2019
  • Enabled self-service Tableau dashboards from multiple primary and secondary credit rating data sources to report live shares and credit rating data for Fidelity customers and key stakeholders across USA
  • Identified, analyzed and validated sensitive trading related KPIs and financial datasets from multiple data sources such as Amazon cloud, Bloomberg, SEC filings using R shiny and MS office tools, thus ensuring data quality and security for trading customers
  • Directly worked with consultants in Bloomberg to understand validity of data from secondary data sources on events of Corporate Actions and understand their authenticity

Data Analyst

Shellpoint Mortgage Services
03.2014 - 07.2015
  • Reported customer data of possible default customers using SSRS by integrating data from multiple data sources such as flat files using SQL coding
  • This enabled the customer service representatives to engage with the customer list

BI Analyst

Chen Medical Associates
02.2013 - 03.2014
  • Created analytical reports for medical operations related data, HEDIS, billing and other departmental data by writing complex SQL queries in MS SQL Server and MYSQL workbench for implementing business rules

Software Engineer

CSC
09.2008 - 07.2010
  • Created data analytical reports for medical operation, HEDIS, billing and other departments by writing complex SQL queries in MS SQL Server and MYSQL workbench for implementing business rules
  • Wrote VB Script based on client requirements and delivered quality deployable units and automating the installation process
  • Prepared Business Requirement Document for healthcare software

Education

Master of Science - Information Technology And Management

Information Technology And Management

Bachelor of Computer Engineering - Computer Science And Engineering

Anna University

Skills

    Retail Analytics
    Project Management
    Strategic Planning
    Stake holder Management
    ML/AI
    Data Viz using Python/Tableau
    Marketing – Campaign Management
    Credit Rating

    Healthcare
    Asset Management
    SAS - BASE SAS
    SAS SQL
    SAS MACROS

    SAS Enterprise Guide
    Python
    R
    SQL
    Hadoop
    Tableau
    Data Analysis
    Problem-Solving

Timeline

Associate Director, Retail Analytics

Standard Chartered Bank
02.2022 - 02.2024

Lead, Business Analytics

Fidelity Investments
03.2019 - 01.2022

Investment Data Analytics Analyst

Fidelity Investments
08.2015 - 03.2019

Data Analyst

Shellpoint Mortgage Services
03.2014 - 07.2015

BI Analyst

Chen Medical Associates
02.2013 - 03.2014

Software Engineer

CSC
09.2008 - 07.2010

Bachelor of Computer Engineering - Computer Science And Engineering

Anna University

Associate Vice President, Wealth Management-HK

Citi
2 2024 - Current

Master of Science - Information Technology And Management

Information Technology And Management

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