Anirudha R
Senior Manager - Key Accounts
Bengaluru
Summary
Highly accomplished Sales professional with 10+ years of experience in B2B Sales – New Client Acquisition and Key Account Management, Business Development & Channel Sales. Post Graduate Diploma in Management in Marketing & Operations from T A Pai Management Institute. A dynamic professional with a proven record of handling clients at all levels of management and strong inter-personal and communication skills
Overview
14
14
years of professional experience
2
2
years of post-secondary education
Work History
Senior Manager – Key Accounts
MarketXpander Services Pvt. Ltd
1 2022 - Current
- Leading a team of 18 Key Account Managers across pan India with 50% net revenue achievement in Q1 FY25
- Handled a Book of Business of approx $ 625k, which included clients such as Byju's, Practo, Medibuddy, Ultrahuman
- Negotiated and renewed multi-year contracts with 4 strategic accounts, resulting in 10% increase in annual subscription revenue
- Achieved 100% Client Retention, excluding instances where businesses were shut down due to external factors
- Maintained Gross Margins of 75%+ through strategic pricing and cost optimization
- Overseeing the Sales of a new product line, resulting in 4 new deals with an annual subscription revenue of $2000 and a pipeline of $10k
Manager – Sales
MarketXpander Services Pvt. Ltd
09.2020 - 12.2021
- Achieved ARR of $150,000 for the duration of Jan - Dec 2021
- Won logos in industries such as Media & Agritech, which was the first of its kind for the company
- Achieved upsells of ARR $75,000 through the existing customer portfolio.
Deputy Manager
ROCA Bathroom Products Pvt. Ltd.
07.2018 - 05.2020
- Handled a team of 2 Business Development Executives and generated Rs. 1Cr revenue for the Luxury Brands business in South India
- Generated an annual revenue of INR 5 Cr through 30 new customers, with a 40% growth
- Created a sales pipeline of INR 40 Cr through 70 new customers across a portfolio of brands and products
- Ensured growth of 50% in the Taps category through upselling/cross-selling, market research, product bundling and strategic pricing.
Assistant Area Sales Manager
TE Connectivity India Pvt. Ltd
04.2017 - 07.2018
- Generated an annual revenue of $1.5 Million through 5 Strategic Accounts, with a 15% growth over the previous year
- Planned and implemented long-term development strategies for the Cable Assemblies category, which resulted in revenue generation of $200k and a pipeline of $2M
- Coordinated and managed global cross-functional teams for new product development for a Strategic Account, resulting in a pipeline of $3M
- Effectively used Salesforce to build and manage sales pipeline.
Sales & Application Engineer
Larsen & Toubro
07.2010 - 09.2014
- Generated an annual revenue of INR 6 Cr through a network of 3 channel partners and 3 Key Accounts
- Achieved 20% YOY revenue growth of the territory
- Led a team of 3 field sales engineers and coached them to achieve their KPI's through product and sales training
- Generated revenue across product categories through upselling/cross-selling, product bundling & strategic pricing
- Devised and executed strategies to capture competitors' market share.
Education
PGDM (Marketing) -
TA Pai Management Institute, Manipal
Manipal 06.2015 - 04.2017
B.E. (Mechanical) - Mechanical Engineering
PES Institute of Technology
BengaluruSkills
B2B Sales & Account Management
Consultative Selling
Contract Negotiation & Renewals
Customer Retention
Consultative Selling
Timeline
Manager – Sales
MarketXpander Services Pvt. Ltd
09.2020 - 12.2021
Deputy Manager
ROCA Bathroom Products Pvt. Ltd.
07.2018 - 05.2020
Assistant Area Sales Manager
TE Connectivity India Pvt. Ltd
04.2017 - 07.2018
PGDM (Marketing) -
TA Pai Management Institute, Manipal
06.2015 - 04.2017
Sales & Application Engineer
Larsen & Toubro
07.2010 - 09.2014
Senior Manager – Key Accounts
MarketXpander Services Pvt. Ltd
1 2022 - Current
B.E. (Mechanical) - Mechanical Engineering
PES Institute of Technology
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