Anirudha Singh
AGM Marketing Operations-Reliance Retail
Mumbai,Mumbai
Summary
Result-Driven Marketing Leader | Over 15 years of extensive expertise in crafting and executing innovative Brand, Marketing and Trade strategies, driving substantial revenue growth and market share expansion | Decisive planner and analytical problem solver with a proven ability in effectively managing teams to meet stringent objectives.
Overview
17
17
years of professional experience
Work History
Assistant General Manager Marketing
Reliance Retail
Mumbai
10.2022 - Current
Successfully executed Kirana Shopping Festival Campaign at Reliance Retail New Commerce, generating an additional revenue of 8.46 Cr across 4 Top Cities.
Deputy General Manager Marketing
TOPS, GD Foods
Delhi
08.2021 - 10.2022
Conceptualized & Executed Celebrity Brand Campaigns, launching 25+ New Products at TOPS, driving annual revenue growth by 19.3%.
Vice President Marketing
Anirudha Singh, Blossom Kochhar Aroma Magic
New Delhi
04.2019 - 08.2021
Drove Digital/Social Brand campaigns at Blossom Kochhar Beauty Products, surpassing Engagement goals by 67%, Website traffic by 133% and boosting Conversions by 2.6%.
Regional Head
Patanjali Ayurved Limited
New Delhi
09.2015 - 04.2019
Launched the Loyalty Card initiative, resulting in a remarkable 16.5% growth during FY 2018-2019, credited for opening 1600 exclusive Stores, increasing overall revenue by 19%.
Deputy Manager
Tata Tele Business Services
New Delhi
08.2012 - 09.2015
Assistant Manager-Marketing
MTS - Sistema Shyam Teleservices Ltd
Lucknow
01.2010 - 08.2012
Marketing Executive
Reliance Communications
Meerut
05.2007 - 05.2008
Education
Executive Program - Digital Marketing
Indian Institute of Management
KashipurMBA - Marketing
School of Management Sciences
VaranasiBTech - Information Technology
JSS Academy of Technical Education
NoidaSkills
- Proficient in designing and executing impactful Brand and Product Launch strategies
- Expertise in Digital Marketing, Retail Branding, Trade/Consumer Promotions, Media Planning
- Seamless execution of both ATL & BTL campaigns
- Team Leadership Expertise
Timeline
Assistant General Manager Marketing
Reliance Retail
10.2022 - Current
Deputy General Manager Marketing
TOPS, GD Foods
08.2021 - 10.2022
Vice President Marketing
Anirudha Singh, Blossom Kochhar Aroma Magic
04.2019 - 08.2021
Regional Head
Patanjali Ayurved Limited
09.2015 - 04.2019
Deputy Manager
Tata Tele Business Services
08.2012 - 09.2015
Assistant Manager-Marketing
MTS - Sistema Shyam Teleservices Ltd
01.2010 - 08.2012
Marketing Executive
Reliance Communications
05.2007 - 05.2008
Executive Program - Digital Marketing
Indian Institute of Management
MBA - Marketing
School of Management Sciences
BTech - Information Technology
JSS Academy of Technical Education
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