Anirudh Singh Tomar
Bengaluru
Summary
Experienced professional with 4+ years in IT & SaaS, specializing in B2B sales, client acquisition, account growth, and retention. Skilled in CLV maximization, churn reduction, stakeholder engagement, and procurement strategies. Proven track record at Urban Company & Rigi, managing 1,000+ clients and driving revenue growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Growth & Partnerships Manager
Rigi
Bengaluru
05.2022 - Current
- International Expansion – Indonesia
Onboarded 100+ clients in 6 months, driving 7Cr+ IDR monthly revenue. Built and led a 10-member team. - Onboarded creators via Rigi’s SaaS, driving ₹500 Cr+ in transactions and ₹10 Cr+ in revenue, contributing 50% to team success. Led category planning to align with company goals.
- Optimized the sales funnel by introducing checkpoints and collaborating with marketing agencies (including sourcing and partnering with them for our clients), leading to an improved lead-to- conversion rate across the entire sales team.
- Established a data-driven approach to expansion by developing key performance indicators (Expansion MRR,ARPU,CAC) to track progress and impact. Delivered clear and concise reports and presentations for senior management, providing actionable insights for informed decision-making
- Stakeholder Management: Maintained deep relationships with delivery partners, including senior leaders, Digital, Technology, Design, Operations, CAO, Client Service, and control functions across each region.
- Project Management : Lead and coordinate cross-functional teams involved in the expansion process, including operations, marketing and finance. Monitored and tracked progress against established milestones and adjust strategies as needed.
Associate Category Manager
Urban Companny
Bengaluru
04.2021 - 04.2022
- Launched the Personal Chefs category within a span of one month, and surveyed over 450 potential customers to launch the category in Bangalore.
- Grew the business to over 520 households, with an active subscriber base of around 220 households in Bangalore, and garnered around INR 6,400,000 in revenue, incurring zero marketing costs.
- Quality: Formulated SOPs, Menu and Training Modules for stakeholders; leading to an average user rating of 4.74 from 4.21 and increased NPS by 25%.
- Handled and maintained the fulfillment requests of trials, as well as subscriptions of 200+, with an SD% of 98%, as per the company’s criteria.
Education
MBA - Marketing
ISME
Bangalore04-2022
Skills
- Strategic Planning & Execution: GTM Strategy, Market Entry, Competitive Analysis
- Growth & Performance Marketing: CAC Optimization, Funnel Conversion, Growth Hacking
- Business Development & Partnerships: B2B Sales, Strategic Alliances, Revenue Partnerships
- Financial & Operational Planning: Unit Economics, Cost Optimization, P&L Management
- Product-Led Growth (PLG): User Acquisition, Retention Strategies, A/B Testing
- Leadership & Cross-Functional Collaboration: Team Management, Process Scaling, OKR Planning
Certification
- Tableau - Intermediate
- Advanced Excel, Project Management, SQL
- Project Management, SQL
- SQL
Timeline
Growth & Partnerships Manager
Rigi
05.2022 - Current
Associate Category Manager
Urban Companny
04.2021 - 04.2022
MBA - Marketing
ISME
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