Anish Jawa

Empower brands to become powerful storytellers through experiential events - Pernod Ricard, Bacardi, BIRA91, ITC, Diageo, AB INBEV, Simba, Campari, Paytm and more!

Key Responsibilities:

• Decoding briefs, brainstorming, ideation, and conceptualizing campaigns
• Providing creative direction to the design team
• End-to-end client servicing
• Event PR & Influencer Marketing
• Budgeting, Costing & P&L Management

Notable Work

• BIRA91 : Launch of Grizly Hard Seltzer, Hill Station Hard Cider Ale, Crocs Footwear Collaboration
• Bacardi : Rum Room Speakeasy, Casa Bacardi On Tour Annual Pitch, Breezer Play Zone
• ITC : Experiential lounge at Sunburn Goa
• Pernod Ricard : Blender's Pride Fashion Tour 2024, Seeding kit for the launch of Jameson Ginger Ale and Absolut Mixers, Sunburn Goa, Jameson Oktoberfest, Merchandising
• India Cocktail Week & Toast - Wine & Beer Festival : Creative Conceptualization

In the capacity of the Marketing Custodian (Reporting to Chairman)

• Define marketing & communication objectives and yearly plan for the 18 outlets
• Prepare and monitor the marketing budget on monthly and quarterly basis
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Produce valuable and engaging content for the website and other platforms that attract and convert our target groups
• Analyze consumer behavior and adjust advertising campaigns accordingly
• Initiate market research studies and analyze their findings
• Implement & follow up on deliverables and activities for all online and offline marketing & communication (social media, website, SMS campaigns, emailers, ads, photoshoots, aggregators, media, PR and influencer outreach) as well as events (exhibitions, fairs, pop-ups, festivals, promotional experiences)
• Build strategic relationships and partner with key brands, industry players, agencies, and vendors

• Associations formed & managed include wide arena of brands in the FMCG, F&B, AlcoBev & Entertainment space including Bacardi Limited, ITC, Warner Bros, WeWork, White Owl Brewery, OML, Gaana.com, Rage Coffee, Gourmet Investments, The Belgian Waffle Co, Zolo Stays, Crossword Bookstores, Brewhouse Tea, Svami Drinks, Wildcraft Beverage Ciders & more
• Steered the company into a contract with Bacardi Limited to deliver The Doer's Club by Dewar's in home edit format at the consumer level across 8 cities in India. Served as the external lead for its planning and execution
• Launched promotional content campaigns with influencers like Kusha Kapila and Ayush Mehra
• Promoted the NH7 Weekender by curating a series of 20 house gigs & concerts spread across 4 cities
• Planned & Executed the launch of White Owl Spike Craft Beer & Wildcraft Cider in Mumbai through back to back immersive home hosted evenings
• Clocked soaring revenues during uncertain times of the pandemic by providing 360° experiential marketing services

Curating intimate experiences in

Restaurant consultancy for Delhi-based food brands - Fat Lulu's, Gonzo - Asian Street Kitchen, Koyla Kebab, The Pit and more!