Anish Kumar

• Executed strategic sales plans to expand customer base and revenue.
• Identified and developed new markets for products or services.
• Used change methodologies to increase sales and led projects for increased productivity.
• Performed sales consultations and educated clients on products and services.
• Managed daily operations of sales department, including supervision of staff members.

Sales Performance Management: Sales Reporting: Leadership and Team Management: Key Achievements:

• Contribute to setting zonal sales and revenue targets in collaboration with the Sales Head.
• Cascade sales targets to the respective sales managers, ensuring alignment with overall business objectives.
• Drive the achievement of new sales targets in terms of volume and revenue, ensuring consistent performance through team efforts.
• Recommend and implement strategic interventions to enhance sales workforce productivity.
• Ensure adherence to defined sales processes, and promote the use of appropriate sales support tools.
• Focus on acquiring new accounts and expanding revenue streams.
• Tracked and monitored sales performance for a team size of 13 or more team members against set monthly targets, ensuring transparency and accountability.
• Conduct periodic sales reviews with the team to identify challenges, resolve bottlenecks, and make strategic decisions.
• Implement corrective actions to ensure that sales targets are met, or exceeded.
• Ensure accurate documentation, and timely submission of reports to leadership.
• Provide leadership to the sales team, including career planning, performance evaluation, feedback, coaching, and guidance.
• Identify and resolve performance-related issues through training, motivation, and other interventions.
• Define and implement incentive planning and performance management strategies to drive high performance.
• Conduct team-building activities, meetings, and engagement sessions to foster a collaborative, goal-oriented work environment.
• Successfully managed Rushford Business School (DBM) sales, with an ARPU of ₹7 lakh, achieving 14 units per month in collected revenue.
• Led sales for XLRI HRBP with an ARPU of ₹2,00,000, plus 18%, achieving 58 units sold.
• Demonstrated strong sales execution and leadership in the Veranda HigherEd business vertical (November 2023 - October 2024).

• Inspired the sales team to grow, develop strategic sales plans and individual sales goals that increase the Tech Product sales and build pipeline
• Identified and cultivated long-lasting client relationships with potential customers and OEM, gaining excellent feedback on 98% of customer reviews
• Projected expected sales volume, forecast and profit for existing and new accounts while reducing expenditure by 12% and ensuring internal compliance and quality processes
• Analyzed costs, competition, digital advertising trends, and ERP & CRM, adjusting sales prices to maintain a net profit margin from Midfunnel and other sources, and preparing accurate sales forecasting and monthly reports.
• Worked closely with the marketing and product teams to align strategies and improve product offerings based on client feedback, especially in the WhatsApp ads space.
• Ensured optimal ad performance for clients through seamless onboarding and continuous support.

• Boosted sales force performance, acquiring new clients and increasing ad revenue, achieving quarterly average revenue of INR 312,000
• Developed and implemented strategic sales plans, setting revenue, collection, and activity targets, analysing past and future trends
• Leads team in building and managing customer networks in strategic sectors, driving lead generation and conversion
• Managed international sales of digital transformation products, supporting bids, providing consultative sales and demonstrating solutions
• Enhanced lead generation processes by distributing market information, providing strategic insights in digital advertising

• Directed business strategies and sales initiatives, focusing on acquiring new clients and increasing ad revenue in various markets
• Developed and implemented strategic sales plans with key business partners to enhance business profits
• Worked closely with presale/delivery team to achieve yearly sales goals through lead generation and conversion, earned two accolades for exceptional results
• Established long-lasting relationships with clients, providing consultative sales support, followed internal compliance and quality processes, secured projects from numerous Fortune 500 companies
• Skilfully developed presentations comparing ERP & CRM product benefits with competitors for customer demos, staying informed about the latest trends in digital advertising
• Provided accurate sales forecasting in weekly and monthly reports, successfully submitted RFPs, winning key projects from VM Ware, Schneider Electric and Bosch
• Collaborated with internal teams to ensure seamless onboarding and optimal ad performance, used interpersonal skills to build rapport, expertly sold technology products including Cloud Computing, DevOps, Data Science and MS supporting applications

• Managed creation and delivery of RFIs and RFPs in Product Analyst role
• Showcased solution advantages to potential clients
• Confident with how to set expectations, diffuse crises and maintain productive working relationships with prospects
• Concentrated on new business development and coordinated with business stakeholders for processing large volume multi-currency transactions within SLAs
• Used consultative sales approach to understand customer needs and recommend relevant offerings.

• Addressed operational challenges for Google Play and hardware at Google India Pvt
• Created effective brands and software solutions by researching data usage and workflows
• Analysed and presented business, functional and technical requirements use cases
• Configured, maintained, and tested client data for business operations
• Coordinated test execution across multiple testing organisations and reported results
• Worked for markets such as USA, Europe, Middle East, Africa, Australia and India
• Collaborated with business stakeholders from leading MNCs like Ericsson etc. to enhance business profits
• Achieved annual sales goals and twice honoured for exceptional performance
• Submitted successful RFPs and won contracts with major global corporations
• Specialised in creating presentations showcasing product benefits against competitors for customer demos