Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Websites
HOBIES
Timeline
Generic
Anish Kumar

Anish Kumar

Bengaluru

Summary

Results-driven Marketing Operations Business Analyst at Tata Consultancy Services, adept at optimizing workflows and enhancing campaign performance through strategic data analysis. Proven expertise in budget management and vendor management & negotiations, fostering cross-functional collaboration to achieve operational excellence and elevate organizational visibility. Strong problem-solving skills complemented by a commitment to team leadership.

Overview

13
13
years of professional experience

Work History

Marketing Operation Business Analyst

Tata Consultancy Services
Bengaluru
11.2020 - 10.2024

1) Marketing & Campaign Support.

  • Collaborated with digital campaign teams to support execution and monitor performance outcomes.
  • Participated in company events and awards to enhance organizational visibility.
  • Contributed to recognition campaigns and achievement amplification.

2) Marketing Data Reporting and Dashboarding.

  • Developed and maintained dashboards using Excel to track KPIs across lead funnels, campaign performance, and budget utilization.

3) Budget & Financial Oversight

  • Managed marketing spend tracking, invoice reconciliation, and budget forecasting; ensured financial accuracy and alignment with planned campaign allocations.

4) Marketing Automation and CRM Optimization.

  • Optimized marketing automation and CRM tools to streamline lead workflows, improve segmentation, and enhance campaign performance tracking.

5) Cross-functional Stakeholder Coordination.

  • Collaborated with the Digital Marketing Team, the Corporate Team, and external vendors to ensure timely campaign execution, compliance, and data alignment across platforms.

6) Procurement and Sourcing

  • Validated business requirements to inform procurement planning and sourcing strategies.

7) Workforce Planning and Recruitment Operations.

  • Forecasted staffing needs are based on business trends and hiring volume.
  • Managed the complete recruitment lifecycle, from screening to offer.
  • Maintained and updated sourcing trackers, resumes, and hiring data.
  • Coordinated with regional stakeholders to ensure timely hiring and delivery.
  • Ensured compliance using structured behavioral interview methods.
  • Fostered strong communication within the HR team to support smooth hiring processes.

Business Operations Specialist

Tata Consultancy Service
New Delhi
03.2012 - 07.2018

1. Optimize Daily Operational Workflow
Supervised daily business operations across logistics, procurement, and administration functions.

2. Vendor & Contract Management
Negotiated and managed contracts with travel agencies, suppliers, and service providers to reduce costs, improve service delivery, and ensure compliance with hospitality standards.

3. Budgeting & Financial Oversight
Developed and managed annual operational budgets, monitored expense forecasts, and implemented cost-saving measures without compromising service quality.

4. Experience & Feedback Analysis
Analyzed associate satisfaction metrics and feedback data to identify service gaps and implement corrective action plans that enhanced overall guest satisfaction.

5. Team Leadership & Cross-Department Coordination
Partnered multi-disciplinary teams across different functional domain which includes HR and Finance on workforce planning and compliance.

6. Billing & Validation
Processing invoices by validated based on purchase orders, contracts, or service agreements to ensure accuracy and timely billing. Reconciled customer/vendor accounts, tracked outstanding payments, and followed up on overdue invoices to maintain healthy cash flow.

7. Reporting & MIS Preparation
Prepared billing reports and dashboards using Excel or ERP systems (e.g., Ariba), providing insights into revenue, billing cycles, and collection efficiency.

Education

MBA - Marketing Management And Research

Jamia Hamdard University
New Delhi
10-2020

Skills

  • Business operations and workflow optimization
  • Strategic planning and execution
  • Procurement and vendor management
  • Budgeting and cost control
  • Team leadership and staff development
  • Data analysis and performance metrics
  • Event operations and client management
  • Strategic thinking
  • Problem solving
  • Time management

Accomplishments

  • Converted to a permanent role at TCS based on consistent, high performance over 4 years
  • Recognized with the 'Best Ops Associate on the Spot Award'
  • Delivered ₹15L in savings through cost-effective vendor management
  • Represented and won at the Delhi Zone Soccer Championship
  • Awarded best player on the TCS Delhi soccer team and in many corporate tournaments,
  • Certificate of Appreciation (TCS Gems)

Languages

Hindi
First Language
English
Beginner
A1

HOBIES

Finding new and challenging tasks

Playing soccer and swimming

Timeline

Marketing Operation Business Analyst

Tata Consultancy Services
11.2020 - 10.2024

Business Operations Specialist

Tata Consultancy Service
03.2012 - 07.2018

MBA - Marketing Management And Research

Jamia Hamdard University
Anish Kumar