Results-driven Marketing Operations Business Analyst at Tata Consultancy Services, adept at optimizing workflows and enhancing campaign performance through strategic data analysis. Proven expertise in budget management and vendor management & negotiations, fostering cross-functional collaboration to achieve operational excellence and elevate organizational visibility. Strong problem-solving skills complemented by a commitment to team leadership.
1) Marketing & Campaign Support.
2) Marketing Data Reporting and Dashboarding.
3) Budget & Financial Oversight
4) Marketing Automation and CRM Optimization.
5) Cross-functional Stakeholder Coordination.
6) Procurement and Sourcing
7) Workforce Planning and Recruitment Operations.
1. Optimize Daily Operational Workflow
Supervised daily business operations across logistics, procurement, and administration functions.
2. Vendor & Contract Management
Negotiated and managed contracts with travel agencies, suppliers, and service providers to reduce costs, improve service delivery, and ensure compliance with hospitality standards.
3. Budgeting & Financial Oversight
Developed and managed annual operational budgets, monitored expense forecasts, and implemented cost-saving measures without compromising service quality.
4. Experience & Feedback Analysis
Analyzed associate satisfaction metrics and feedback data to identify service gaps and implement corrective action plans that enhanced overall guest satisfaction.
5. Team Leadership & Cross-Department Coordination
Partnered multi-disciplinary teams across different functional domain which includes HR and Finance on workforce planning and compliance.
6. Billing & Validation
Processing invoices by validated based on purchase orders, contracts, or service agreements to ensure accuracy and timely billing. Reconciled customer/vendor accounts, tracked outstanding payments, and followed up on overdue invoices to maintain healthy cash flow.
7. Reporting & MIS Preparation
Prepared billing reports and dashboards using Excel or ERP systems (e.g., Ariba), providing insights into revenue, billing cycles, and collection efficiency.
Finding new and challenging tasks
Playing soccer and swimming