Anish Mathew V
Mumbai
Summary
Dynamic leader with a proven track record at BeepKart, driving revenue growth and enhancing workforce productivity . Expertise in strategic negotiation and vendor management, coupled with a commitment to customer experience enhancement, has consistently delivered exceptional results in competitive markets.
Overview
21
21
years of professional experience
Work History
State Head
BeepKart
Bangalore / Chennai
03.2022 - Current
- Leading P&L and executing a ₹28 Cr ABP [FY 24-25] for Chennai city operations, spearheading sales, operations, and strategic growth
- Accountable for optimizing resource allocation, prioritizing tasks, and resolving challenges to enhance performance and accelerate business gains
- Headed overall Enterprise (B2B) and Consumer (B2C) business for the region with P&L management responsibilities
- Scaled Monthly Sales by 211%: Grew from 90–120 vehicles/month (Dec 2022–Mar 2023) to 280+ vehicles/month (current), driving ₹3.36 Cr+ monthly revenue
- Achieved 66% Margin Expansion: Increased net margin per vehicle from ₹9,000 to ₹15,000 (post-GST) through in-house refurbishment, spares cost control, and pricing optimization
- Scaled monthly revenue from ₹1.8 Cr to ₹3.36 Cr (72% increase) in 19 months
- Enhanced workforce productivity by 32% through KPI-linked training programs, enabling a 15% reduction in headcount without compromising output
- Reduced Average Days to Sell (DTS) from 45 to 28 days through targeted marketing, accelerating inventory turnover by 38%
- Increased Ancillary Revenue by ₹2,200 per sale (warranty packages, accessories), contributing ₹0.50 Cr in FY24-25
- Achieved 4.8/5 Google Reviews: Garnered 850+ reviews, driving 30% of sales via referrals and reducing CAC by 25% vs
- Industry benchmarks
- Slashed Logistics Costs by 19% (₹250 per vehicle) by optimizing hub-and-spoke distribution
- Established rigorous quality control standards to ensure data integrity in supply and demand processes, minimizing documentation errors and optimizing workflow efficiency
- Identifying and resolving operational bottlenecks, improving efficiency, meeting KPIs, and driving smooth execution of business strategies
- Drive cross-functional collaboration with finance, legal, supply chain, and marketing teams to streamline operations, optimize vendor partnerships, improve service delivery, and ensure on-time quality product availability
- Directed construction of 12+ BeepKart Hubs in Chennai and Bangalore, achieving 95% on-time completion rate through effective collaboration with contractors, architects, and key stakeholders, ensuring cost efficiency and operational readiness
- Lead city-wide business expansion, integrating property scouting, and lease negotiations
- Led a regional team of ~90 employees from diverse functions like sales, procurement, operations, growth, audit & data analytics resulting in 20% faster project execution and a 90% employee retention rate
- Mentor and develop high-performing teams, fostering leadership excellence, up skilling employees, and ensuring workforce readiness to support business growth
- Manage stakeholder engagement, strengthening relationships with landlords, vendors, contractors, and internal teams to ensure the smooth execution of expansion initiatives
- Implement performance tracking frameworks, monitoring key sales & operational KPIs to drive accountability and improve revenue acceleration strategies
Assistant Manager
Future Group
Mumbai
02.2020 - 02.2022
- Managed Atria Mall Store operations, overseeing both in-store for fashion and digital retail business to drive revenue growth and operational excellence
- Revived Post-Lockdown Sales: Grew daily sales from ₹1 lakh (Mar-Jul 2020) to ₹25 lakh/week for entire Line of Business (₹3.57 lakh/day) by March 2021 – a 257% increase – by realigning inventory and executing targeted promotions
- Drove Fashion Segment Growth: Increased fashion sales from ₹9 lakh/week to ₹15 lakh/week (66% growth) by optimizing visual merchandising and reducing stock-outs through demand forecasting
- Redesigned store layouts post Covid, increasing footfall conversion rate by 22% and boosting average basket size from ₹1,800 to ₹2,400 (33% growth)
- Achieved 2-hour delivery SLA for 95% of Big Bazaar orders by streamlining dark store operations, reducing average pick-to-pack time from 9 mins to 4 mins (56% improvement)
- Led the entire spectrum of online and offline sales, ensuring seamless coordination between digital and physical retail experiences to enhance customer engagement and maximize conversions
- Monitored and optimized gross margins, implementing dump control measures and inventory strategies to minimize wastage and improve profitability
- Implemented omni-channel integration, synchronizing digital and physical retail operations to create a seamless shopping experience across multiple platforms
- Enforced store policies and standard operating procedures (SOPs) to streamline in-store operations, improve efficiency, maintain compliance with company guidelines
- Led inventory control and merchandising strategies, preventing stockouts and overstock situations while ensuring optimal product visibility and customer accessibility
- Spearheaded execution of ingenious visual merchandising initiatives, enhancing store layout and displays to improve foot traffic, customer engagement, and sales conversions
- Conducted performance evaluations and sales analysis, leveraging key metrics to identify improvement areas, optimize processes, and enhance overall operational efficiency
- Managed, trained, and mentored store associates, fostering a high-performance team culture centered on customer service excellence, sales growth, operational effectiveness and increased customer loyalty
- Collaborated with marketing and promotional teams to design and execute targeted campaigns, increasing footfall, customer retention, and revenue generation
- Strengthened cross-functional collaboration with supply chain, finance, and merchandising teams, ensuring alignment of store operations with broader business objectives
Regional Operations Manager – West & South India
Crocs India (later transitioned to Columbia Sportswear Company)
01.2014 - 12.2019
- Led regional operations for nine retail stores across West and South India, overseeing sales performance, store operations, and P&L accountability to drive profitability and achieve a ₹22 Cr revenue target for FY 18-19
- Achieved ₹23.5 Cr in total revenue for FY 18–19, overseeing monthly sales growth from ₹9L to ₹29L per store across regions
- Ensured all Columbia stores achieved profitability within 11 months of launch through strategic planning and hands-on execution
- Steered the formulation and execution of customer-centric regional sales strategies, aligning with customer preferences, and competitive dynamics to drive revenue growth and market expansion
- Managed store budgets, expenses, and resources while overseeing P&L reporting to track revenue, control costs, and optimize financial performance for maximum profitability
- Analyzed sales data, market trends, and competitor activities, identifying opportunities for product assortment optimization, and impactful promotional campaigns to drive revenue and enhance customer engagement
- Led and mentored a workforce of 9 Store Managers, 30+ CCAs, and a regional support team, fostering a high-performance culture focused on sales growth and operational excellence
- Maintained high customer satisfaction and retention through exemplary service and strong Net Promoter Scores (NPS)
- Conducted regular store audits, performance reviews, and coaching sessions to ensure adherence to SOPs and KPIs
- Built strong relationships with mall management and strategic partners, securing competitive advantages and resolving operational bottlenecks
- Collaborated with marketing, merchandising, and operations teams to ensure seamless store operations and unified brand execution
Manager - Sales G Operations
Sima International
Oman
12.2011 - 11.2013
- Led sales and operations for 17 stores in the Muscat region, driving revenue growth across renowned brands like Tommy Hilfiger, Bally, and Kenneth Cole
- Managed full P&L accountability, overseeing financial planning, cost control, and revenue performance to achieve the annual business target of ₹113 Cr (6.2M OMR) for 2013
- Held full P&L accountability, driving financial planning, budgeting, and cost control initiatives to ensure profitability across all stores
- Partnered with the Country Manager and brand heads to align business plans with market realities and revenue targets
- Implemented proactive strategies to enhance footfall, increase conversion rates, and improve category-level performance
- Managed and developed a high-performing team of 17 Store Managers and 90 staff, focusing on coaching, performance optimization, and employee engagement
- Established clear KPIs and led structured performance reviews to foster accountability and sales excellence across the region
- Streamlined operations across all stores, ensuring excellence in inventory control, visual merchandising, and customer engagement
Area Manager
The Bombay Store
Mumbai
07.2008 - 11.2011
Assistant Store Manager
Pantaloons
Mumbai
05.2006 - 06.2007
Assistant Store Manager
Tommy Hilfiger
Mumbai
03.2004 - 04.2006
Education
MBA - Business Administration
Manav Bharti University
01-2011
Bachelor of Arts -
Xavier's International University
01-2005
Skills
- New Store Development
- Market Entry & Expansion Strategies
- Vendor & Franchise Management
- Inventory & Supply Chain Management
- Customer Experience Enhancement
- Multi-Category Business Management
- Competitive Market Analysis
- Budgeting & Cost Control
- Digital & Omnichannel Retail Strategies
- Strategic Negotiation & Partnerships
- Leadership & Team Development
- Stakeholder Management
Languages
English
First Language
Hindi
Advanced (C1)
C1
Marathi
Advanced (C1)
C1
Malayalam
Intermediate (B1)
B1
References
References available upon request.
Timeline
State Head
BeepKart
03.2022 - Current
Assistant Manager
Future Group
02.2020 - 02.2022
Regional Operations Manager – West & South India
Crocs India (later transitioned to Columbia Sportswear Company)
01.2014 - 12.2019
Manager - Sales G Operations
Sima International
12.2011 - 11.2013
Area Manager
The Bombay Store
07.2008 - 11.2011
Assistant Store Manager
Pantaloons
05.2006 - 06.2007
Assistant Store Manager
Tommy Hilfiger
03.2004 - 04.2006
MBA - Business Administration
Manav Bharti University
Bachelor of Arts -
Xavier's International University
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