Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Timeline
Generic

Anish Singh Sachdev

Bengaluru

Summary

Seasoned Engagement Manager boasting strong background in client relationship management and strategic planning. Possess notable skills in facilitating communication between stakeholders, driving operational efficiency, and leading cross-functional teams to achieve business goals. Record of success includes implementing innovative strategies to improve customer engagement and loyalty.

Overview

1
1
Certification

Work History

Engagement Manager-LCS

Disney + Hotstar
Gurugram
- Current
  • Creating funnel & help in generating revenue for the automobile brand sector from scratch in the entertainment sector of INR 3.65 Crores in a span of 3 months
  • Revenue distribution among top auto clients like Hero Moto Corp, TATA & Mahindra increased in the Disney Quarter by 28 % due to focus on new ad formats selling, client delight opportunities & focusing on key requirement by the clients to offer them tailored solutions for the best mode of advertising on Disney + Hotstar
  • Reactivated dry clients like Apollo & Ather who are heavy spenders in the Sports section of Disney+ Hotstar but negligible in the entertainment space
  • Sold inventories catered to the launch events of the clients and helped in mapping the key audience of the brand briefs resulting in a revenue of 32L/16L of Ather( 4 week Onam Campaign) & Apollo( Ganga Sustenance Campaign 3 weeks)
  • Proposed and sold first new ad format inventory Pause Ads for Auto Clients Mahindra/Hyundai at a deal of 5L/11L after analyzing the Connected Tv Audience of the targeted sates will be able to deliver over 4.8 M impressions
  • Proposed and implemented deal by calculating impressions/reach/VTR/CTR via Cerebro (Internal Tool) coordinating with the Ad Ops/Delivery Team to check on the sustainability of the campaign and regular checks of frequency capping ensuring smooth flow of operations
  • Helped Brands conduct Brand Lift Studies (BLS) conducted via delivery report post evaluation helping understand the impact of the ads.

Brand Development Associate

Amazon Private Ltd.
Bangalore
- Current
  • Engaging and driving queries for onboarding sellers in Amazon Accelerator Program and enabling them to launch brands exclusively in the Amazon marketplace
  • Launched 12 Champion Brands scaling a revenue of 14.2 million helping overachieve the goal for major sub cats
  • Devising &developing brand anecdotes, deployed a streamline process for lead generation to qualify sellers for the program leading to increase in seller intake (Consumables) by 15% which further reduced seller exits from the program by 6% YOY
  • Owing end to end brand development and launch process including input selection, campaign management (sponsored products/brand videos/ads), speed & inventory
  • Ran active social media campaign via Instagram Marketing, Website Offerings keeping the brand recall to 24% for launched brands
  • Researching industry data (Health & Personal Care, Baby, Grocery, PCA, Toys, Beauty) and help in contributing to incremental GMS shift by 12% reducing redundant launch exits by 8%.

Brand Development Associate

Amazon Private Ltd.
Bangalore
  • Engaging and driving queries for onboarding sellers in Amazon Accelerator Program and enabling them to launch brands exclusively in the Amazon marketplace
  • Launched till date12 Champion Brands scaling a revenue of 14.2 million helping overachieve the goal for major sub cats
  • Devising &developing brand anecdotes, deployed a streamline process for lead generation to qualify sellers for the program leading to increase in seller intake (Consumables) by 15% which further reduced seller exits from the program by 6% YOY.

Manager

Piramal Capital & Housing Finance Ltd.
Gurugram
  • Involved in the process of Fundraising initiative through existing distribution and Investor Network ( Keybank National Distribution Partners, Wealth Managers/Institutional HNI’s)
  • Responsible for Fund Raising and Investments, Research (Real Estate) as a part of Piramal Fund Management
  • Perform market research on competitive landscape, industry trends and manage all aspects of account management relationship
  • Responsible for account development, assessing client needs and identifying solutions.

Education

P.G.D.M. (International Business & Marketing) -

Birla Institute of Management Technology
Greater Noida
12.2019

B.Com. (Honors) - Accounting & Finance

Heramba Chandra College
Calcutta
12.2016

Skills

  • Sales Enablement
  • Salesforce for marketers
  • Introduction of Project Management
  • Marketing Analytics
  • Google AD (AdWords) Essential Training
  • Communication
  • Problem Solving
  • Leadership
  • Time Management
  • Decision Making
  • Creativity
  • Analytical
  • Research
  • Team Oriented
  • Negotiation
  • Public Speaking

Websites

Certification

  • Sales Enablement Certification - HubSpot Academy
  • Salesforce for marketers - LinkedIn Learning
  • Introduction of Project Management - Google
  • Marketing Analytics Certification - University of Virginia (Coursera)
  • Google AD (AdWords) Essential Training - LinkedIn Learning

Awards

  • Management Trainee of the year Piramal Capital & Housing Finance
  • Highest Curated Launched Brands in Jupiter 2022.
  • Most relevant section in Jupiter 2023.
  • Best Theatre Group Majli(Interstate Fest 20)

Timeline

Engagement Manager-LCS

Disney + Hotstar
- Current

Brand Development Associate

Amazon Private Ltd.
- Current

Brand Development Associate

Amazon Private Ltd.

Manager

Piramal Capital & Housing Finance Ltd.

P.G.D.M. (International Business & Marketing) -

Birla Institute of Management Technology

B.Com. (Honors) - Accounting & Finance

Heramba Chandra College

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Anish Singh Sachdev