Anish Somayajula
Manager - Business Planning & Analytics
Bengaluru
Summary
Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Manager – Business Planning & Analytics
Heisetasse Beverages Pvt Ltd (Third Wave Coffee)
11.2022 - Current
- Handling business for different verticals including Dine in, Home delivery and Retail with day to day analysis on Business KPIs.
- Took up Home Delivery Business and improved the business by 75% within 90 days.
- Setting up processes for various departments including Operations, Planning and Strategy on functions and deliverables.
- Driving new product launches (LTO) based on market analysis and customer behavioral patterns, from product building to Supply chain management ensuring right sale projections with right stocks and minimal wastage.
- Led the process of setting up Power BI tool from the organization front, defining all the set of Business KPIs, making data accessible to all.
- Worked on IPLH strategy and manpower planning to bring down the people cost by 60L enabling positive EBITDA by 4%.
- Achieved an all time high of 1.6L orders on Delivery business increasing the Net Revenue by 40L and reducing the marketing budgets by 40% in a month.
- Built App Adoption strategy to ensure better adoption which resulted in an increase of App tender from 28% to 45% in the last FY.
Key Accounts Manager
Zomato Media Pvt. Ltd
07.2020 - 09.2022
- Handling cluster level operations with a team of 5-6 Account managers
- Building strategies around budgets and marketing at cluster level, deep level understanding of PnL at both the company and client sides of business
- Drove PnL initiatives for the cluster and achieved an incremental of 8% growth in absolute revenue addition
- Launched a new territory( Sangareddy) for Zomato, adding a new business zone for the city where competition has been predominant
- One of the few employees to turn CM1 positive for the city with continuous revenue generation
- Handled a portfolio with a business transaction value of Rs
- 2Cr+ per month and consistently generated a revenue of 10L+ per month through cross selling and up- selling
- Consistently overcame the threshold of client NPS ( Net Promoter Score) of 75 with an average of 85.
Accounts Manager
Zomato Media Pvt. Ltd
09.2018 - 06.2020
- Market analytical role including more of strategic planning
- Showing the merchant base different levers of growth to improve business through the platform
- Worked on different levels of customer trends and improved client business by 100% over a short period of 3 months
- Increased the client base for the organisation by breaking exclusive deals with the competition, helping in improving the overall penetration of the platform from 55% to 60%
- Relationship management with the merchants with regular meetings and thorough availability via virtual modes of communication helping in immediate resolutions for the issues being faced.
Account Manager
Alchemy Web Pvt. Ltd
04.2018 - 09.2018
- Client bound role which included handling the existing client base in the city
- Increased the existing client base of 25 to 40+ in a short span of 75 days which resulted in a positive impact in terms of revenue generation
- Cross selling products to existing clients and up- selling them to improve the relationship and adding economic value for the organisation
- Analyzing the market and competitors, building strategies to develop the business of the clients.
Senior Business Development Associate
Think & Learn Pvt. Ltd
03.2017 - 03.2018
- BYJU'S The Learning App)
- Leading a team of 4 Business Development Associates ensuring individual and team targets
- Consistently achieved 100%+ target every quarter and adding an absolute revenue of 50L+ per month
- Handled teams in both B-B and B-C domains, understanding the different routes for sales and closures
- Training new joiners in terms of pitching, objection handling and closing in sales.
Business Development Associate
Think & Learn Pvt. Ltd
10.2016 - 02.2017
- BYJU'S The Learning App)
- Conducted B-C sales efficiently and met the targets every month
- Had the highest pitch to closure of 25% in the team and added a revenue of 60L+ over the tenure as an individual contributor
- Successfully achieved B-B targets by conducting B-B sales on a seasonal basis
- Represented the organization and acted as a single point of contact from the stage of contacting the customer till the processes involved post sales.
Intern
IBM India Pvt. Ltd
10.2015 - 03.2016
- Interned for IBM as a part of IBM GEP
- Led a team of 8 interns and was the regional head of entire Rayalaseema Region
- Established relationship between various graduate colleges and IBM to make sure all thecollege students are having enhanced software development skills
- Conducted one day workshops in all the colleges on the IBM Platform Bluemix and madesure all the students understood the utilization of the platform
- Awarded with a merit certificate for the work done from the higher authorities of IBMIndia
Education
B.Tech - Computer Science & Engineering
JNTU
Ananthapuramu 09.2012 - 06.2016
Skills
Business Planning
undefinedCertification
Foundations of Everyday Leadership - University of Illinois.
Timeline
Manager – Business Planning & Analytics
Heisetasse Beverages Pvt Ltd (Third Wave Coffee)
11.2022 - Current
Managing the Organizations - University of Illinois
09-2020
Designing the Organization - University of Illinois
08-2020
Applications of Everyday Leadership - University of Illinois
07-2020
Key Accounts Manager
Zomato Media Pvt. Ltd
07.2020 - 09.2022
Foundations of Everyday Leadership - University of Illinois.
06-2020
Accounts Manager
Zomato Media Pvt. Ltd
09.2018 - 06.2020
Account Manager
Alchemy Web Pvt. Ltd
04.2018 - 09.2018
Senior Business Development Associate
Think & Learn Pvt. Ltd
03.2017 - 03.2018
Business Development Associate
Think & Learn Pvt. Ltd
10.2016 - 02.2017
Intern
IBM India Pvt. Ltd
10.2015 - 03.2016
B.Tech - Computer Science & Engineering
JNTU
09.2012 - 06.2016
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