Anish Thambi

Responsible for the marketing GTM in India across Enterprise & Commercial segments building brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Key Results: MQL–188% (1400) Pipeline – 155% ($60 M)
• Product Launches: A2019 (Industry first cloud-based automation platform) & AARI
• Managed & coordinated the largest RPA online conferences - Imagine Digital (10K attendees) & Innovation Day (12K attendees)
• Created innovative digital strategies to drive customer engagement with BotVision Webinars & Automation Masterclass generating 25K Leads.
• Developed & executed the Ideal Customer Profile (ICP) framework for the region
• Managed a $2M budget handling 100 yearly projects.

• Partner with senior sales leadership, global marketing to develop regional field strategy & GTM.
  Organized user conference with 5000 attendees– Imagine 2019.
  Planned and executed events and marketing programs, producing 2X times goal of qualified leads.

Worked on the marketing mix to generate awareness and demand in India– to generate new & expand business, renew existing business & develop the Pluralsight brand.

Highlights

• 3 X Pipeline for each Sales Segment & Innovations in customer engagement.
• Revenue Growth 40% (YoY) / Renewal Rate – 90%.
• 7X ROI on Marketing Investment / New Customer Acquisition – 250.
• Google India Partnership – 50 B2B Accounts & 100 K B2C Users.

Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals for the region.

• Responsible for driving brand, new customer acquisition, channel marketing & existing customer marketing for India.
• 2016-17: 143% achievement in deals, 113% achievement in sales pipeline opportunities & 52% contribution to overall new business.
• 2015- 16 Responsible for driving new customer pipeline, channel marketing & existing customer marketing for Australia & New Zealand.
• 2013-15 Responsible for driving customer happiness, engagement, and advocacy with overall responsibility for customer communications in India, Asia Pacific & Japan.
• Recruited, hired and managed team of Marketers & BDR's to achieve Pipeline goals.

Pre-Sales for HCL's Semiconductor Design services business of $18 M.
Key Responsibilities:
RFP / RFI Response
Customer Presentation & Visit Management