ANISHA BHASIN
Media And Communications Expert|Policy Advocacy|Collaborations & Partnerships|Ecosystem Developer & Enabler|Program Manager|Consultant
Summary
[Job Title] utilizing quantitative analysis tools to investigate problems thoroughly before developing comprehensive solutions, tailored specifically to each individual business need. Excels at presenting complex information in easy-to-digest format, allowing clients to make informed decisions quickly. Experienced and enthusiastic Consultant with track record of success across wide range of industries. Possesses exceptional interpersonal, problem-solving and analytical skills to provide advice and expertise to client organizations improving business performance. Experienced in all aspects of operations, strategy and finance.
Overview
2045
2045
years of professional experience
18
18
years of post-secondary education
Work History
Consultant and Manager
ATAL INNOVATION MISSION
06.2021 - Current
- Part of the AIM Ecosystem development program responsible for developing the AIM
- Ecosystem, connecting with various stakeholders in the Government, forming and executing strategic partnerships, programs, ecosystem mapping, research and publication, working with state innovation missions as ecosystem enablers and builders
- Additional charge of Communications for NITI Aayog and communications SPOC for AIM
- Ecosystem Development Program
- Developed and executed strategic programs such as AIM ICDK with Denmark Embassy, AIM iLEAP,
- AIM UNCDF South South challenge for Agri Tech startups and AIM PRIME to promote deep tech startups and ventures across India
- Conceptualizing, developing, organizing and implementing a host of career events that aide in
- Capacity building & job readiness
- Vocational guidance and training
- Skill development and enhancement - Forming new and strategic partnerships, collaborating with a legion of organizations both national and international (including corporate, government, autonomous and research institutions, PSUs etc.) including UNDP, World Bank, CSIR, IBM, Dell, Adobe, Google etc
- Developing and mapping the innovation ecosystem
- Facilitating and creating employment opportunities by bringing relevant stakeholders under one umbrella
- Facilitating the interaction between start-ups, entrepreneurs, investors, venture capitalists and organizations (both private and government) through strategic programs like AIM-iLEAP (Innovative leadership for entrepreneurial agility and profitability), AIM-PRIME (Program for researchers in innovation and entrepreneurship) etc
- Publicizing career related events and activities as part of the communications cell
- Part of the research and publication cell responsible for employment market research and information pertaining to different sectors in general and innovation in particular -Working from 14th, In varied industries from accruing market information, trends to organizing and managing outreach activities virtually
- Worked with children with Autism and other Divyang Youth -Conducted skill development workshops virtually.
07.2020 - 05.2021
Manager Digital Curator and then, promoted to Manager Marketing Curator
PIONEER PROPERTY ZONE, Vegas Mall
Vegas
06.2019 - 05.2020
- A mall management company - Responsible for conceptualizing and developing strategic PR and communication strategy, effectively managing media relations and partner and industry associations
- Responsible for overall supervision, management, marketing online and offline campaigns of more than 200 brands
- Effectively managed third party website and social media agencies, curated press releases, media communications and advertisements highlighting the organizations various programs, activities and accomplishments
- Worked with Government both Centre and State, International Organizations and private sector
- Overall supervision and management of all activities-online as well as offline
- Forming and establishing new industry associations, maintaining and sustaining existing associations
- Conceptualizing, developing and carrying out end-to-end campaigns both online and offline
- Offline activities and marketing and management campaigns included hyperlocal activities in schools, colleges, societies etc, job fairs, vendor executed fairs etc
- Online campaigns included influencer campaigns, collecting data, market trends and employability trends pertaining to relevant sectors as and when required etc
- Training the internal team working with me as my subordinates as well as supervising, managing and training external agencies working with the company
- Dealing with brand strategy, ideating, running campaigns, influencer marketing etc
- Worked from Nov, PROMOEDGE MEDIA: SOCIOINFLUENCER.COM
01.2020 - 05.2020
- Work description- Responsible for assistance in strategic communications, research, press conferences, transcribing, market analysis, crisis management, TV programming, shoots, coordination and production
- Worked on several TV shows and consequently, effectively managed several notable personalities simultaneously
- Research, helping with the shoots, transcribing etc.
NDTV GOOD TIMES
04.2012 - 02.2020
- Under the Fashion Department for the shows- “I’m too sexy: All access” and “Band Baaja Bride”
- (for 2 months, Responsible for strategic communications, maintaining effective media relations, market analysis, TV programming, Public relations and research
- Sourcing of basic materials for shoots, coordinating with various stakeholders and aptly managing well known personalities on shoots and post production
- Research on market information and trends, P.R
- (Public Relations) work, scouting locations for shoots, sourcing of basic material namely clothes, accessories etc
- For shoots, coordinating and helping with the shoots and doing voice-overs.
Business development head
11.2018 - 10.2019
- Developing, managing and executing strategic communication campaigns both online and offline for an array of partners across sectors
- Responsible for media management, business development, website management
- Executed market research, accumulation, collection of market data, information and trends, supervised and delineated campaigns, partnerships and collaborated with various industry associations
- Accumulating and collecting market information and market trends (including employment market information)
- Surveying and mapping job roles and responsibilities with the desired industry skills
- Matching the job seekers (influencers etc.) with the relevant industries, and facilitating employment opportunities for them by running campaigns and activities pertaining to the relevant to the companies and industries
- Developing and implementing campaigns (both online and offline) in an array of sectors and industries
- Business development through market research, collaboration and association with industries across a legion of sectors
- Supervising and delineating all campaigns, partnerships and associations -A socio-influencer Marketing and digital marketing company
- Dealing with brand strategy, networking with brands across sectors and influencers for influencer marketing
- Worked from
Founder, actor and writer
WEBBMONK DEVELOPMENT AND SOLUTIONS
08.2017 - 08.2018
- A digital marketing, website development and design company
- Working,
- A partner venture of Promo-edge media for Socioinfluencer.com 7
- TIMES INTERNET, TIMES OF INDIA, ) - Promoted local industries by curating their online marketing and communication strategy, curating and creating online content to boost their digital presence and reach the relevant stakeholders
- Single handedly curated and executed more than 70 stories of local businesses both in the form of articles and videos, authored more than 28 published articles
- Anchored various satire and promotional videos for various partner brands of the organization
- Promoting local industries through online marketing activities including writing and creating online content of the local industries
- Aiding and supporting the local industries by publicizing them online
- Worked from October
Guest Co-ordinator
MUGHAL-E-AZAM MUSICAL
08.2017 - 09.2017
1 1 - 03.2016
- 2018
- For their website www.whatshot.in -My handle- https://whatshot.in/author/anishabhasin 3 8
- ROOTS AND WINGS (event management)
01.2012 - 01.2016
- Curated, strategized, managed and executed end to end large scale events across industries such as footwear, apparel, handicrafts and textiles
- Responsible for strategic communications, media outreach, PR and marketing and crisis management
- Worked with Government, International organizations’ and private sector
- Managed teams between 10 to 100 employees per event
- Managing, administering and executing a host of events and activities across industries such as indigenous footwear, handicrafts, textiles and apparel industries amidst others
- Promoting these industries and helping and supporting them by connecting them with relevant stakeholders that provided them with the right kind of employment opportunities
- Conducting and supervising a multitude of events including festival events (bringing together professionals from different backgrounds under one roof), skill development workshops, vocational guidance and training, outreach and hyperlocal activities in schools, universities and colleges, theatre events, launches etc
- Responsible for end-to-end execution and management including crisis management and for forming long-term partner associations across industries
- Backstage management for various fashion shows namely “Femina Showcase” all over the country from Delhi to Mumbai in 2016
- Worked for Footwear Shows as manager for AFMEC since 2015
- Launched the Pacific mall in Dehradun in 2013
- Organized the “Dehradun Literature Festival” in 2013, career and job fairs, other events and activities
- Lifestyle shows and launches for “Femina” Sponsors at Pacific mall, Subhash nagar, west delhi in
- August, 2014
- Launch of the brand-“Zoiro” on April 11th, 2013 at Hyatt hotel among others
- Manager and co-ordinator for shows like–“Femina Style Diva-North
Under Secretary
GREEN LIFE MAGAZINE
Coimbatore
01.2009 - 09.2014
- Worked independently on the promotion (and marketing) of the magazine “Green
- Life”, India’s first main stream green lifestyle magazine at various events including the CII-GBC
- Congress.,
- Also, given private dance classes in Jazz, Bollywood etc., General of the
- International Press) and as an Administrative Officer in IHMUN 2008
- Appointed the Director for the discussion on the topic-“Reality T.V
- And it’s impact on Child psychology” in VAKTAVYA (the discussion fest), 2010 (organized by CAUCUS-Hindu College)
- Held the post of Director of CAUCUS Society (Hindu College) for the year 2009
Dancer and instructor
Delhi Dance Academy
01.2013 - 01.2014
- AND DEVELOPMENT:-
- Ndtv: -Filming of a documentary on the making of “The Big Fight”-NDTV 24/7 show with a team of 5 people in December 2011
- Assisted on the show “Foodistan” on NDTV Good Times
- As a Dancer and Choreographer: -Have trained in jazz, contemporary, salsa, zouk, Bollywood among others (, ) -Have learnt editing on-‘Avid Media Composer’ software and ‘Final Cut Pro’ software
- Have performed as a dancer in many events including “Avajarred 2and 3”, “International film festival,
- Delhi” in 2013, “India International Dance Congress, Bangalore” in 2013 and 2014
- Part of Team India in the Cultural exchange festival between India and Czech Republic (City of
- Slany), 2019 -Have conducted dance workshops at various N.G.O
- Schools during November, ” at Westin Hotel on April 27th, 2013
- Conducted skill development workshops in Dehradun in October, 2013
- Responsible for Networking and brand strategy and solutions
- 9
- ZOMATO.COM, SCHOOL AND COLLEGE EXTRA-CURRICULARS: -Have taken part in many MUN (Model United Nations) events Including IHMUN 2010, Delhi, “Youth
- Leader’s Global Conclave
Content Developer
01.2011 - 08.2012
- Research, Sourcing events, listing events etc
- (July 2-, NDTV 24/7 (, ) -For the shows-“Your Call”, “News Net3.0”, “India Matters” and “Truth vs Hype”
- (April
ROOTS
01.2009 - 01.2012
- Responsible for branding and communications
- Executing a host of large scale events and activities across industries
- Promoting and supporting these industries by connecting them with relevant stakeholders
- Forming relevant long term partner associations across industries
- Learned hands on crisis management and effective media relations
- Backstage co-ordinator for the theatrical show-“10 Years with Guru Dutt” in various cities namely Delhi, Mumbai, Jaipur and
- Jalandhar
- Backstage co-ordinater for a few lifestyle shows including– “Talwar and Sons” jewelry fashion show
- 01.2010
- Member of the Caucus Society of Hindu College and of the Editorial board of 2009 in The Economic
- Society of Hindu College and helped with the Eco.Soc
- (Economic society) magazine 2009
- 01.2008
- Edition
- Participated in and won a few quiz contests held in school
- Participated in a few sports related events and in various cultural events as a dancer and a singer and won 2nd position in the Dramatics competition held in school
- Also, participated as a host and orator in a few cultural events including an Inter-School Fashion
- Show and have written articles, lyrics and a few poetic pieces and am also in the process of writing a book
- 17, Date of Birth: 16 July 1990 18
- Gender: Female 19
- Languages Known: English and Hindi
- Publications List 1
- One of the reviewers and editors of the Playbook providing a comprehensive resource for academic researchers, entrepreneurs and incubators involved in building science-based enterprises from lab to market
- LINK: Home - AIM PRIME Playbook (primeprogram.in)- Our Contributors - AIM PRIME
- Playbook (primeprogram.in) 2
- Co-author of the article on Meta Governance published in India Times
- LINK: (Meta-governance: Role of metaverse in India’s E-governance | NITI Aayog Meta- governance: Role of metaverse in India’s E-governance (indiatimes.com)) 3
- Contributor on the White paper on ‘REIMAGINING HEALTHCARE IN INDIA THROUGH
- BLENDED FINANCE’ along with USAID and SAMRIDH
- LINK: AIM-NITI-IPE-whitepaper-on-Blended-Financing.pdf 4
- Contributor on the White Paper on ‘Urban Wastewater Scenario in India’
- LINK: http://www.niti.gov.in/sites/default/files/2022-10/Waste-Water-ver2_18102022.pdf 5
- Author of 28 articles published on Whatshot.in (a subsidiary of Times Internet, Times of
- India)
- LINK: (https://www.whatshot.in/author/anishabhasin3 https://www.whatshot.in/author/anishabhasin3/stories)
Education
Masters - Economics
Certificate in Digital Marketing - undefined
Techstack Solutions
Google certification in Digital Marketing - undefined
Post Graduation Apprenticeship - Media (Journalism/Mass Communication
NDTVmi (NDTV
media institute)
01.2011 - 01.2012
B.A. (Hons - Economics
Hindu College, Delhi University, Delhi Public School
01.2008 - 01.2011
12th CBSE - undefined
01.1994 - 01.2008
No Degree - Executive Education Programme in Digital Transform
Indian School of Business
Hyderabad 04.2001 -
Skills
Information collection and analysis
Planning and Coordination
Advocacy understanding
Managerial experience
Timeline
Consultant and Manager
ATAL INNOVATION MISSION
06.2021 - Current
07.2020 - 05.2021
01.2020 - 05.2020
Manager Digital Curator and then, promoted to Manager Marketing Curator
PIONEER PROPERTY ZONE, Vegas Mall
06.2019 - 05.2020
Business development head
11.2018 - 10.2019
Founder, actor and writer
WEBBMONK DEVELOPMENT AND SOLUTIONS
08.2017 - 08.2018
Guest Co-ordinator
MUGHAL-E-AZAM MUSICAL
08.2017 - 09.2017
Dancer and instructor
Delhi Dance Academy
01.2013 - 01.2014
NDTV GOOD TIMES
04.2012 - 02.2020
01.2012 - 01.2016
Content Developer
01.2011 - 08.2012
Post Graduation Apprenticeship - Media (Journalism/Mass Communication
NDTVmi (NDTV
media institute)
01.2011 - 01.2012
Under Secretary
GREEN LIFE MAGAZINE
01.2009 - 09.2014
ROOTS
01.2009 - 01.2012
B.A. (Hons - Economics
Hindu College, Delhi University, Delhi Public School
01.2008 - 01.2011
No Degree - Executive Education Programme in Digital Transform
Indian School of Business
04.2001 -
12th CBSE - undefined
01.1994 - 01.2008
- 01.2010
- 01.2008
Masters - Economics
Certificate in Digital Marketing - undefined
Techstack Solutions
Google certification in Digital Marketing - undefined
1 1 - 03.2016