Anisha Kumari
Marketing Analytics Advisory
Mumbai,MH
Summary
Experienced social media marketing professional with 7 years of expertise in developing digital brand presence through efficient processes. A skilled storyteller known for creating resonant content that generates high engagement and drives revenue. Strategic thinker and effective communicator leveraging data insights to inform content decisions.
Overview
9
9
years of professional experience
2
2
Languages
8
8
years of post-secondary education
Work History
Analytics Advisory Associate Manager
Accenture
04.2024 - Current
- Leveraged historical data to generate actionable insights and identify improvement opportunities, optimizing client performance and customer engagement across all touchpoints
- Supported clients with campaign measurement, in-depth analysis, campaign optimization, and creation of insights decks.
- Initiated process improvements based on thorough analysis of internal operations data resulting in enhanced productivity levels.
- Led team meetings regularly to discuss progress updates, identify challenges or roadblocks, and provide guidance towards successful project completion.
- Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
- Mentored junior team members, contributing to their professional growth and skill development.
- Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal resource allocation.
- Leveraged industry best practices to enhance operational efficiency within the organization.
Senior Sub Editor
Moneycontrol (Network18)
9 2022 - 3 2023
- Coordinated with 15+ member editorial team and 20+ member production team for timely reporting of news on social media platforms
- Adapted Social Media Strategy based on content performance analysis through CrowdTangle and Google Analytics
- 21% increase in Instagram followers and ~2% increase in Facebook followers through implementation of data driven content strategy.
Senior Sub Editor
CNN-News18 (Network18)
06.2022 - 09.2023
- Streamlined social media operations by instituting SOPs for work flow ensuring daily functions were performed efficiently
- Trained new recruits in video production for social media, SEO, and performance tracking and developed a sustainable and high performance team
- Conceptualized and created video content for target audience, and positioned brand as consumer-centric
- 3.5% growth in Instagram followers for News18 English strengthening brand presence on Instagram.
Sub Editor
India Today
10.2020 - 06.2022
- Supervised shifts and allocated work according to the day's news flow making sure daily KPIs were fulfilled efficiently
- Collaborated with tv news anchors and facilitated ~10-12 social media lives every week, creating opportunity for brand interaction with consumers
- Facilitated ~11% growth in Facebook followers and ~37% growth in Instagram followers through implementation of organic social media strategy.
Sr. Social Media Executive & Sub Editor
NDTV
02.2017 - 10.2020
- Achieved landmark traffic of 10 million visits in a month by breaking and reporting college admission and exam result-related news
- Reported and edited impactful user-driven stories with a focus on contemporary education and employment trends
- Managed and tracked audience feedback through social media channels for quick response to consumer concerns.
Quality Assurance - Content
Collegedunia Pvt. Ltd.
11.2015 - 01.2017
- Commissioned over 300 articles for ‘Courses’ page for Collegedunia website from freelancers ensuring addition of a new traffic driving segment on website
- Edited content for over 600 different courses, admission processes for 200+ colleges and universities increasing lead generation scope
- Managed a team of 23 freelance writers including their recruitment, training, project completion, and billing
- Established website’s strong presence in search ranking by instituting guidelines for publication of SEO-rich and relevant content.
Education
MBA - Management
Indian Institute of Management, Ahmedabad
Ahmedabad, India 04.2023 - 03.2024
Post Graduate Diploma - Journalism And Mass Communication
Indira Gandhi National Open University
Delhi, India 01.2019 - 12.2020
Master of Arts - English Literature
Ambedkar University
Delhi, India 08.2012 - 07.2014
Bachelor of Arts - English Literature
Deen Dayal Updahyaya College (Delhi University)
Delhi, India 07.2008 - 06.2011
Skills
Marketing Analytics
Extracurricular Activities
- Elected member of PGPX Media & Marketing Committee, initiated the publication of PGPX newsletter ‘Xperiences’ (digital)
- Won first place for PGPX team in newsletter competition during annual intra IIMA cultural competition 'T-Nite'
- Conducted multiple book donation drives and stakeholder management for library building project, ‘Project Paper Bridge’, of Sarvahitey
- Avid reader with a passion for exploring diverse subjects beyond my daily life, fostering a continuous learning mindset
Accomplishments
Received IIM Ahmedabad PGPX 2022-23 batch entry scholarship for distinguished profile and career achievements
Timeline
Analytics Advisory Associate Manager
Accenture
04.2024 - Current
MBA - Management
Indian Institute of Management, Ahmedabad
04.2023 - 03.2024
Senior Sub Editor
CNN-News18 (Network18)
06.2022 - 09.2023
Sub Editor
India Today
10.2020 - 06.2022
Post Graduate Diploma - Journalism And Mass Communication
Indira Gandhi National Open University
01.2019 - 12.2020
Sr. Social Media Executive & Sub Editor
NDTV
02.2017 - 10.2020
Quality Assurance - Content
Collegedunia Pvt. Ltd.
11.2015 - 01.2017
Master of Arts - English Literature
Ambedkar University
08.2012 - 07.2014
Bachelor of Arts - English Literature
Deen Dayal Updahyaya College (Delhi University)
07.2008 - 06.2011
Senior Sub Editor
Moneycontrol (Network18)
9 2022 - 3 2023
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