ANISHA NAIR
Sales and Marketing Professional
Mumbai
Summary
Quoting Jeff Bezos Your brand is what other people say about you when you’re not in the room. I believe that building a good brand worth remembering is the key to a successful business. Experienced and self-motivated individual with 8+ years of industry experience overseeing sales figures and new account developments. Bringing forth several years of experience achieving success in retail settings. As an enthusiastic learner, I am keen on contributing to the brand and learn new skills.
Overview
10
10
years of professional experience
1
1
Certification
4
4
Languages
Work History
Senior Executive
Malayala Manorama
08.2023 - Current
- Conceptualize, formulate, and develop innovative business ideas aimed at increasing advertising revenue for The Week across print, digital, and event platforms.
- Pitch creative concepts and strategic proposals to clients to drive business growth and generate revenue opportunities.
- Identify and develop new clients and markets within the assigned territory.
- Build and maintain strong, long-term relationships with both existing and prospective clients.
- Primarily focus on key sectors such as Pharmaceuticals, Hospitals, BFSI (Banking, Financial Services, and Insurance), among others.
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
Assistant Manager
India Today Group
06.2022 - 07.2023
- Revenue Generation for the India Today Group Publications i.e., India Today English, India Today Hindi, Reader’s Digest through Space Selling in the Banking, Financial Services & Insurance Industry (BFSI) in Mumbai.
- Planned and implemented innovative and impactful print media designs for brands to drive their marketing campaigns.
- Generated revenue through sponsorships for Events on the India Today Group Platform by developing commercially effective sponsorship models for the clients.
- Maximized brand visibility of sponsors across multiple media platforms and ensuring the deliverables have been met through consistent tracking and reporting to the clients.
Assistant Manager
India Today Group
10.2018 - 06.2020
- Handled ad sales for BFSI, Education, FMCG and international vertical for the Business Today Magazine.
- Pitch media solutions to clients and media agencies.
- Conceptualize and execute BTL activities.
- Garner sponsorship for Business Today events.
- Co-ordinate with the scheduling and design departments regularly.
Client Relationship Specialist
TickerPlant Limited
03.2018 - 09.2018
- Planning & implementing marketing / promotion activities.
- Support to Business Development, Presentations and Introductions.
- Responsible to assist for achieving advertisement revenues and sponsorship for our flagship event.
- Responsible to achieve sales and revenue target from corporate clients for the region.
- Responsible for penetrating and developing Strategies for achieving the Sales target for the region, Client servicing, Key account Management & new business acquisition.
VIP Sales Coach
Shaadi.com
06.2015 - 12.2017
- Driving and motivating the team to achieve 100% Sales and Revenue Targets as per the company’s requirements.
- To ensure daily lead exhaustion TAT within the time frame given.
- To ensure Team’s Quality and CSAT Scores are always above 90% every month.
- To do Team Management – Daily Briefing, Roster Management, Leave Management, Lead Allocation, to recognize and celebrate team and team member’s accomplishments.
- To take calls as and when required to help the team and the team members to achieve the sales target.
- To answer Inbound Inquiries both Chat and Call and to act as a conduit between sales, services and escalations to ensure the query is taken to its logical closure.
- To take interviews to get the right candidates aboard who strive for excellence in the field of sales.
Education
Masters - Management Studies
S.N.D.T University
05.2015
Bachelors - Commerce
University of Mumbai
05.2012
Skills
- Ability to Multitask
- Customer Service
- Ability to Work in a Team
- Accommodative
Accomplishments
- Awarded at e4m Magzimise Awards 2025 for leading campaigns recognized as Best in Healthcare & Pharma and Best Multi-Platform Magazine Campaign for The Week magazine
- Successfully closed the first-season deal for the Salon Event, establishing its launch for the Week Magazine
- Consistently recognized for performance excellence with Best Employee of the Month (Oct & Nov 2015; Jan & Mar 2016) and Best Team Coach (Oct 2016; Jan, Mar, Sep & Nov 2017) awards for surpassing targets and driving team success.
- Achieved promotion to Team Coach in just one year at Shaadi.com for outstanding performance; entrusted with managing and mentoring a team of 10 executives.
Certification
Digital Marketing
Timeline
Senior Executive
Malayala Manorama
08.2023 - Current
Assistant Manager
India Today Group
06.2022 - 07.2023
Digital Marketing
04-2021
Assistant Manager
India Today Group
10.2018 - 06.2020
Client Relationship Specialist
TickerPlant Limited
03.2018 - 09.2018
VIP Sales Coach
Shaadi.com
06.2015 - 12.2017
Bachelors - Commerce
University of Mumbai
Masters - Management Studies
S.N.D.T University
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