Anisha Sharma
New Delhi
Summary
Results-driven marketing and business strategist with a strong record in demand generation, brand building, and customer experience enhancement. Skilled in leading cross-functional teams, cultivating CXO-level relationships, and steering thought leadership initiatives. Exceptional in strategy planning, business operations, and customer satisfaction.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
Work History
Associate Vice President-Marketing
MarketsandMarkets Research Pvt Ltd
2020.12 - Current
- Lead the Account Based Marketing efforts through thought leadership demand generation strategies encompassing Talk Series, Podcasts, Blogs, and Whitepapers, strategically aligned with business objectives.
- Cultivate relationships with CXOs to secure their participation in podcasts, leveraging these engagements strategically to drive demand and open doors for business opportunities in Europe & US region
- Lead a team of SDRs to facilitate 300+ CXO, SVP & VP level speaker meetings annually, resulting in over $3 million in consolidated demand generation.
- Initiated and successfully launched a podcast initiative, elevating it to become the No.1 B2B podcast on Disruptions within a year, showcasing thought leadership in the industry
- Lead the Customer Satisfaction Survey program and achieved an NPS of +34 in 2023, improving it by 70% in 2 years reflecting outstanding customer satisfaction.
Operations Manager- Customer Office
SAP India Pvt. Ltd.
2012.06 - 2020.11
- Orchestrated Customer Office strategy, aligning internal stakeholders and teams for diverse projects
- Drove insights for the Net Promoter Score (NPS) customer satisfaction program at SAP India, implementing a strategic approach to boost response rates
- Effectively managed high-level customer escalations, ensuring alignment of internal stakeholders for objective resolution with a strong Customer First approach
- Spearheaded Strategic Initiatives at the Customer Office, including the development of a stakeholder database for various Customer Engagement Programs at SAP
- Produced analytical reports to provide team members with a comprehensive understanding of different aspects of the business and its customers.
Sr. Business Analyst
Sify Technologies Ltd
2011.01 - 2012.06
- Conducted business analysis to provide senior management with insights into sales performance
- Collected, analyzed, evaluated, and accounted for data to enhance sales productivity
- Provided comprehensive support as an Analyst to help the team achieve regional targets
- Managed sales opportunity reports, including periodic MIS and business status dashboards, while preparing trend analysis reports for each business vertical and product line.
Education
M.B.A - Telecommunication Management and Marketing
Amity University
2007.01 - 2009.04
B. Sc - Hons Chemistry
Delhi University
2004.01 - 2007.04
Skills
Account Based Marketing
Rewardsrecognition
- Strategic Industries - SPOT Award, SAP India Pvt. Ltd, Valuable contribution playing a key role in "You have been a pillar of Support to the Strategic Industries team in 2014". Proactively helped the sales team in maintaining pipeline hygiene, health check of various sales close parameters like opportunity assessment, articulation of the accurate BOM, and close plan. Supported each member in facilitating complex deal closure to ensure timely deal bookings., 2014
- SPOT Award, SAP India Pvt. Ltd, Support in the Success of BEST EVER Q4 2016, 2016
Timeline
Associate Vice President-Marketing
MarketsandMarkets Research Pvt Ltd
2020.12 - Current
Operations Manager- Customer Office
SAP India Pvt. Ltd.
2012.06 - 2020.11
Sr. Business Analyst
Sify Technologies Ltd
2011.01 - 2012.06
M.B.A - Telecommunication Management and Marketing
Amity University
2007.01 - 2009.04
B. Sc - Hons Chemistry
Delhi University
2004.01 - 2007.04
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